Market Size
The Global Personal Lubricants Market reached USD 12.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 25.9 billion by 2030. The global personal lubricants market is expected to exhibit a CAGR of 9.8% during the forecast period 2023-2030. Personal lubricants are important in improving sexual encounters and general sexual health. They are intended to reduce friction during sexual activities, making the experience smoother and more pleasurable for both participants. Contraceptive techniques such as condoms, diaphragms and cervical caps can all be used in conjunction with personal lubricants.
Personal lubricants are designed to relieve vaginal dryness and provide extra lubrication. According to the North American Menopause Society in 2020, around 50% of women in the United States experience vaginal discomfort, with vaginal dryness and pain during sexual activity being the most frequent complaint.
Market Scope
| Metrics | Details |
| CAGR | 9.8% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Orthopedic Surgery key Insights. |
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Market Dynamics
Early Product Launches in Developed Countries will Drive the Market Growth
Manufacturers' product introductions to fulfill rising client demand is expected to drive market expansion. For instance, on May 26, 2022, Playground, a new sexual wellness company that encourages all women to embrace their feminine sexuality, launched its first lubricant line. The first line of pleasure-enhancing bedroom essentials from Playground contains four full-sensory personal lubricants meant to awaken the five senses and erogenous zones to boost a woman's mood, intellect and libido.
Playground's one-of-a-kind water-based solution is not only clinically proven to be clean, vegan, and pH-balanced, but it also contains special components that make it extraordinarily long-lasting, silky to the touch, and extra relaxing. As a result, Type introductions in developed countries will propel market expansion.
Side Effects Associated with Certain Personal Lubricants Will Hamper the Growth of the Global Personal Lubricants Market
However, personal lubricants are generally regarded safe, some people may develop adverse effects or sensitivity to specific chemicals. Certain chemicals in personal lubricants may cause allergic reactions or sensitivities in some people. Glycerin, parabens, propylene glycol, and some perfumes are common allergies. Allergic responses can cause moderate discomfort, itching, or redness, as well as more serious symptoms such as swelling or difficulty breathing.
Furthermore, some lubricants, particularly those that are not pH-balanced or contain harsh chemicals, may alter the vagina's natural pH balance. This can result in vaginal pain, an increased risk of infection or changes in vaginal flora. The adverse effects caused by some personal lubricants will limit market expansion.
Market Segment Analysis
The global personal lubricants market is segmented based type, distribution channel and region.
The Water-Based Lubricant Segment is expected to Hold a Dominant Position in the Market Over the Forecast Period
Water-based lubricants accounted for the biggest market stake accounting for approximately 49.4% of the personal lubricants market in 2022. A water-based lubricant is a form of personal lubricant that contains water as its primary constituent. It is intended to reduce friction and improve comfort during sexual activities or any other situation in which lubrication is sought. Water-based lubricants are often smooth and creamy.
They produce a smooth and slippery sensation that is similar to the body's natural lubrication. This can improve sexual comfort and pleasure while reducing friction and potential discomfort. The growing availability of a wide range of these marketed Types with fewer adverse effects, as well as the launch of premium goods by manufacturers in recent years, such as flavored and moisturizing lubricants, is likely to fuel the segment's expansion over the projection period.
For instance, on April 06, 2022, Jellytime, a sexual wellness business developed by Martine Ho of Sunnies Face, Isabelle Daza of Recess and her sister, Ava Daza, recently debuted in the Philippines. Jellytime has developed a hypoallergenic, water-based lubricant. The lube, which is made of plant-derived substances such as aloe and hyaluronic acid, adds to the body's natural wetness.
Market Geographical Share
North America Holds a Dominant Position in the Global Personal Lubricants Market
North America is estimated to hold about 41.6% of the total market share throughout the forecast period. The rapid development in this region is attributed to consumer knowledge of the benefits of personal lubricants and the availability of a diverse selection of types.
And lubricant makers are focusing on raising awareness about the management of vaginal dryness, which can cause skin abrasions and chafing as well as increased susceptibility to sexually transmitted infections. Manufacturers' Type improvements to fulfill rising client demand is projected to drive market expansion.
For instance, on May 17, 2022, ASTROGLIDE producer BioFilm Inc. introduced the latest addition to their line of personal lubricants: ASTROGLIDE X Spray 'n Glide Premium Silicone Personal Lubricant. This spray lubricant is unlike any other on the market in that it can be administered one-handed and has a soothing spray feel as well as a delightful chilling sensation for increased pleasure. As a result of the aforementioned factors, North America is likely to have a considerable market share in the industry under consideration during the forecast period.
Market Key players
The major global players in the market include Mayer Laboratories Inc., Church & Dwight Co., Inc., Reckitt Benckiser Group plc, BioFilm, Inc, LifeStyles Healthcare Pte Ltd, Lovehoney Group Ltd, Trigg Laboratories, Inc., Uberlube, The Yes Yes Company Ltd, Toro Management, among others.
COVID-19 Impact on Market
Russia-Ukraine War Impact Analysis
The Russia-Ukraine is estimated to have a minimal impact on the global personal lubricants market owing to the low prevalence and absence of key market players in this region. However, the impact of the import and export of raw materials, test types and devices is anticipated to have little influence over the global personal lubricants market in the forecast period.
Artificial Intelligence Impact Analysis
Artificial intelligence is anticipated to impact positively. The use of artificial intelligence in personal lubricant manufacturing can bring various benefits to the type of process. AI can bring many benefits to the manufacturing of personal lubricants, humbug expertise and oversight remain crucial. AI should be seen as a tool to augment human capabilities rather than replace them entirely.
By Type
- Water-based
- Silicon-based
- Oil-based
By Distribution Channel
- E-commerce
- Drug Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On September 27, 2022, Cake, a sexual wellness brand, announced a Series A funding round of $8 million led by investment partner Silas Capital, an emerging growth equity and venture capital firm that invests in exceptional next-generation consumer companies.
- In January 2022, In Melbourne, Figr, a domestic personal lubricant brand, was launched. The brand caters to Australian consumers by offering pH-balanced, toy-friendly products made with local Australian ingredients.
- On April 16, 2019, SKYN Condoms, LifeStyles Healthcare's premium condom brand, announces the launch of SKYN Aqua Feel Personal Lubricant, a water-based lubricant to support the body's natural lubrication, and SKYN All Night Long Personal Lubricant, a long-lasting premium silicone-based lubricant to enhance the comfort of intimate activities.
Why Purchase the Report?
- To visualize the global personal lubricants market segmentation based on type, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of personal lubricants market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Type mapping available in Excel consisting of key types of all the major players.
The Global Personal Lubricants Market Report Would Provide Approximately 53 Tables, 54 Figures and 195 Pages.
Target Audience 2023
- Manufacturers / Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
