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DataM Intelligence Service Offerings

Consulting and Advisory

  • Go-to-Market Strategy Development
  • Market Opportunity Analysis
  • Business Strategy Advisory
  • Actionable Market Intelligence and Insights
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Virtual Research Teams

  • Ongoing Research Service
  • Dedicated Client Research Support
    Full-Time Equivalent (FTE) / Consulting Hours Contract
  • Skilled Teams at offshore locations for a range of research and knowledge-related tasks at reduced costs
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Bespoke Research

  • Tailored Research
  • Weekly, Monthly, and Quarterly Deliverables
  • Competitor and Market Data Metrics Tracking
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Competitive Intelligence

Monitor Competition | Enhance Offerings
Capture
Analyze
Integrate
Capture
Gather Comprehensive Insights And Data
  • Product Development Pipelines
  • NDA and ANDA Applications
  • Recent FDA Approvals
  • Early Stage Innovations (Product and Technology)
  • New Product Launches
  • CRO and CDMO Capabilities
  • Strategic Initiatives
  • Partnerships And Alliances
  • Disruptions in Supply Chain
  • Marketing Strategies
  • Patient Behavior And Engagement

Go-To-Market Strategy

Target Market

  • Identify Market Expansion Areas
    • New Market / Therapy Segments | Customer Demographics | New Geographies
  • Detect Customer Unmet Needs and Expectations
  • Track Customer Buying Behaviors

Value Proposition

  • USP Articulation and Define USP Metrics
  • Messaging That Resonates With The Audience
  • Develop and Promote Problem-Solving Offerings
  • Highlight Value Addition

Competitive Edge

  • Evaluate Competition And Develop Mitigation Strategies
  • Analyze Competitors sales force structure, Supply Chain Intelligence, Product Intelligence, And Partnerships And Collaborations
  • Develop Enhanced Marketing Co

Pricing Strategy

  • Develop or Enhance Pricing Model
  • Price Benchmarking By Analyzing:
    • Government Regulations
    • Market Demand
    • Perceived Product Value
    • Competitor Pricing
    • Customer Purchasing Pattern

Value Chain Analysis

  • Evaluate Value Chain actors at Various Stages
  • Identify the Most Effective Distribution Channel
  • Identify Hot Spot Areas across Stages of the Value Chain
  • Develop a Comprehensive Value Chain Analysis Strategy

Demand Generation

  • Determine Marketing And Promotion Strategies
  • Comprehensive 4P'S Analysis
    • Product | Price | Place Promotion | Service
  • Lead Generation
    • Inbound | Outbound
  • Enhance PR And Digital Marketing

Customer Experience

  • Develop Patient Engagement Program
  • Patient Feedback Survey and Analysis
  • Customer Buying Behavior Variation Analysis
  • Identify Cross-selling and Upselling Opportunities
  • Develop Patient Adherence Strategies

Operational Intelligence

  • Define and Develop a Sales Force Strategy
    • Sales Force | Technological Resources
  • Develop a Budget Plan And Allocation
    • Product Development | Marketing And Promotion | Sales Enablement

Risk Management

  • Analyze Potential Risks
    • Market Entry Barriers | Regulatory Challenges | Competitor Response
  • Develop Mitigation Strategies
  • Adaptation Plan For Changing Market Scenario
    • New Market Intelligence

Execution Strategy

  • Develop GTM Strategy Implementation Plan
    • Timeline | Key Milestones | Interim Results Analysis
  • Develop Comprehensive Due Diligence and Inter-Department Collaboration Blueprint