Target Market
- Identify Market Expansion Areas
- New Market / Therapy Segments | Customer Demographics | New Geographies
- Detect Customer Unmet Needs and Expectations
- Track Customer Buying Behaviors
Value Proposition
- USP Articulation and Define USP Metrics
- Messaging That Resonates With The Audience
- Develop and Promote Problem-Solving Offerings
- Highlight Value Addition
Competitive Edge
- Evaluate Competition And Develop Mitigation Strategies
- Analyze Competitors sales force structure, Supply Chain Intelligence, Product Intelligence, And Partnerships And Collaborations
- Develop Enhanced Marketing Co
Pricing Strategy
- Develop or Enhance Pricing Model
- Price Benchmarking By Analyzing:
- Government Regulations
- Market Demand
- Perceived Product Value
- Competitor Pricing
- Customer Purchasing Pattern
Value Chain Analysis
- Evaluate Value Chain actors at Various Stages
- Identify the Most Effective Distribution Channel
- Identify Hot Spot Areas across Stages of the Value Chain
- Develop a Comprehensive Value Chain Analysis Strategy
Demand Generation
- Determine Marketing And Promotion Strategies
- Comprehensive 4P'S Analysis
- Product | Price | Place Promotion | Service
- Lead Generation
- Enhance PR And Digital Marketing
Customer Experience
- Develop Patient Engagement Program
- Patient Feedback Survey and Analysis
- Customer Buying Behavior Variation Analysis
- Identify Cross-selling and Upselling Opportunities
- Develop Patient Adherence Strategies
Operational Intelligence
- Define and Develop a Sales Force Strategy
- Sales Force | Technological Resources
- Develop a Budget Plan And Allocation
- Product Development | Marketing And Promotion | Sales Enablement
Risk Management
- Analyze Potential Risks
- Market Entry Barriers | Regulatory Challenges | Competitor Response
- Develop Mitigation Strategies
- Adaptation Plan For Changing Market Scenario
Execution Strategy
- Develop GTM Strategy Implementation Plan
- Timeline | Key Milestones | Interim Results Analysis
- Develop Comprehensive Due Diligence and Inter-Department Collaboration Blueprint
