Women Intimate Care Products Market is Segmented By Product Type (Intimate Washes, Wipes, Moisturizers & Creams, Menstrual hygiene products, Others), By Distribution Channel(E-commerce, Hypermarkets / Supermarkets, Drug Stores, Others) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Women Intimate Care Products Market Overview
Women Intimate Care Products Market is at a high CAGR of 5.22% during the forecast period (2023-2030). Women's intimate care products are personal items that women use to clean their intimate areas. Popular intimate care products frequently market their wipes, washes, sprays, and lotions.
Women Intimate Care Products Market Summary and Scope
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Metrics |
Details |
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Market CAGR |
5.22 |
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Segments Covered |
By Product Type, By Distribution Channel, and By Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Women Intimate Care Products Market Dynamics and Trends
The factors driving the global women intimate care products market are the growing awareness among women about health and hygiene. Keeping their intimate areas clean is expected to drive market growth.
The growing awareness among women about health and hygiene is expected to drive the market growth
Many women in developing and underdeveloped countries lack access to basic intimate care products. However, government initiatives and local non-governmental organizations (NGOs) are assisting in educating and raising awareness among women about feminine hygiene products. To raise awareness about intimate wash products, health and hygiene campaigns are also held in schools, workplaces, and universities worldwide. As a result, rising awareness among women about the importance of personal hygiene and keeping their intimate areas clean is expected to drive the market for women's intimate care products during the forecast period.
Women use intimate hygiene products daily as part of their cleansing routine. There are many different intimate feminine hygiene products available today that can be used for cleanliness and/or odor control. Still, some can alter the normal pH level/microbiota required for infection protection. Although there is a lot of research on the internal vaginal environment, there isn't much on the external vulva and how intimate personal hygiene practices can affect it. Thus, educating both health care professionals and women about the importance of, and potential risks associated with, female intimate hygiene is an important priority for advancing overall intimate health and hygiene.
Lack of awareness is expected to hamper the market growth
One of the major impediments to widespread market penetration for women's intimate hygiene products is a lack of awareness. These topics are still taboo, and the social stigma surrounds society. For instance, approximately 60% of women in India are diagnosed with vaginal and urinary tract infections every year. Possible causes include a lack of awareness in the country and a scarcity of hygiene products. Furthermore, women appeared hesitant when purchasing feminine hygiene products over the counter. Hence, all these reasons are expected to hamper the market growth in the forecast period.
COVID-19 Impact Analysis on Women Intimate Care Products Market
Periods have always been at the bottom of the critical issues confronting the world. Since the pandemic outbreak, women's periods have become increasingly difficult to manage, particularly for underprivileged women. There was a disruption in the supply chain, affecting the availability of period supplies and intimate care products across the country.
Even as supplies have stabilized, soaring unemployment and rising living costs have kept women from economically disadvantaged groups from spending on these products. Because E-commerce has been overburdened with Covid-19 patients, menstrual healthcare and emergencies have been largely inaccessible. As a result, there was a 500% increase in teleconsultation in India, with 80 percent of users being first-time users and 33 percent having gynecology and period-related concerns. Hence, COVID-19 impacted the global women intimate care products market.
Women Intimate Care Products Market Segmentation Analysis
The intimate wash segment is expected to dominate the market growth in the forecast period
A feminine wash, also known as an intimate wash, is used to maintain proper genital hygiene. It must be used at least once per day daily. Standard soaps and shower gels are typically too harsh for the vaginal area. Therefore, most women prefer vaginal wash products for daily use, designed for this sensitive area. A feminine wash is not used to treat a specific vaginal or vulvar infection but rather to maintain the vulvovaginal area's cleanliness daily. The intimate area is unique and using an intimate wash specifically designed for it is an important part of a regular feminine hygiene routine. The vagina comprises vaginal flora, germs that naturally live there. The vaginal flora balance is very fragile and must be protected because it serves as a natural barrier from the outside. For these reasons, a lack of proper feminine hygiene can disrupt the vaginal flora balance, resulting in vaginal irritation, odor, and infections. With increasing awareness of these products, many companies are launching intimate washes. For instance, on March 8th, 2021, Piramal Pharma Limited's Consumer Products Division launched 'i-feel gentle, intimate wash,' its first product in the feminine intimate care category. The product will first be available in the West Bengal market, as well as on all major e-commerce platforms.
Women Intimate Care Products Market Geographical Share
North America region is expected to hold the largest market share in the global women intimate care products market
The main factors driving product demand in the region are increasing awareness among women about the harmful effects of unclean intimate areas such as skin diseases, itching, odor, and the possibility of cervical cancer.
According to international guidelines, gentle vulva washing daily can reduce the risk of vulvovaginal disorders and improve overall intimate health. According to a Chem Fatale report, approximately 40% of American females use an intimate wash to maintain hygiene. According to recent studies, more than 10% to 15% of women in the United States use wipes, with Latina women being the most frequent users. As a result, the product's growing popularity in this region is expected to drive the growth of the women intimate care products market.
Women Intimate Care Products Companies and Competitive Landscape
The global women intimate care products market is moderately competitive with mergers, collaborations, and product launches. Some of the key players in the market are Sanofi, Bayer Group, Namyaa Skincare, Wet & Dry Personal Care (P) Ltd., Combe Incorporated, SweetSpot Labs, Sliquid, LLC., Honey pot., Avni
Mylan Pharmaceuticals Ltd.
Overview: Mylan Pharmaceuticals Ltd., together with its subsidiaries, develops, licenses,
manufactures, markets, and distributes generic, brand name, and over-the-counter (OTC) products worldwide. The company offers one of the broadest portfolios of active pharmaceutical ingredients (API)—the ingredients responsible for the therapeutic effects of different medicines to more than 80 countries. The company was founded in 1961.
Product Portfolio: Saugella, India's first 'natural' feminine intimate hygiene product, is pH-balanced, free of preservatives used in cosmetic/pharmaceutical products, and has been tested by gynecologists. It is a gentle, water-based solution that addresses women's intimate personal care needs while ensuring safety and respecting the physiological vaginal environment for women of all ages.
Key Developments: On February 26th, 2018, Mylan Pharmaceuticals Private Limited launched Saugella Dermoliquido, designed for daily intimate hygiene use, and Saugella Attiva, designed for expecting mothers, new mothers, women athletes, and infection protection during menstruation.
On August 27th, 2021, Avni, a holistic menstrual care startup, launched a line of plant-based menstrual hygiene products such as bio enzyme period wear liquid cleaner, menstrual cup wash, and intimate antibacterial wipes.