Healthy Fruit And Vegetable Chips Market Size, Share, Industry, Forecast and outlook (2024-2031)

Market Size

Global Healthy Fruit And Vegetable Chips Market reached USD 11.9 billion in 2022 and is expected to reach USD 21.8 billion by 2030 growing with a CAGR of 7.9% during the forecast period 2024-2031. Baked fruit chips and baked vegetable chips are a delicious and healthy alternative to traditional potato chips or store-bought snacks.

They are made by thinly slicing fresh fruits and then baking them in the oven until they become crisp and crunchy. Unlike baked fruit chips, air-dried fruit chips and air-dried vegetable chips are made by removing the moisture from the fruit at room temperature, rather than using heat from an oven. 

Dehydrated fruit chips and dehydrated vegetable chips are type of dried fruit snacks which has similar to making air-dried fruit chips. Healthy fruit and vegetable chips  are type of nutrient-rich chips. Natural snacks are food items made from the wholesome, and minimally processed ingredients without adition of preservatives, artificial additives, or excessive added sugars and salts.

Market Summary

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Market Dynamics

Increasing Health Benefit Awareness of Healthy Fruit And Vegetable Chips Helps to Boost Market Growth

Healthy fruit and vegetable chips provide energy with the taste due to it is a rich source of protein, fat and carbohydrates. Healthy fruit and vegetable chips are a rich source of protein, antioxidants and vitamins provide excellent support for memory, concentration and cognition. They help people to keep calm, focused, and optimistic when extra challenges land in their path. Snacks like almonds, dried berries, and dark chocolate help to promote mental acuity throughout the day, nurturing productivity and efficiency while keeping palates happy.

Healthy fruit and vegetable chips help to boost the productivity of the work. Healthy fruit and vegetable chips help to keep your blood sugar level even, especially when one can eat a consistent amount of carbs at each meal or snack. This is effective for the health of diabetics, obesity, heart disease and high blood pressure.

Growing Consumer Demand for Crisps and Snack Foods Drives the Healthy Fruit and Vegetable Chips Market

The key driver of the healthy fruit and vegetable chips market is the growing consumer demand for crisps and snack foods. This healthy fruit and vegetable chips market trend is driven by factors such as convenience, portability and the indulgent taste and texture of healthy fruit and vegetable chips. The healthy fruit and vegetable chips market trend is also propelled by the continuous expansion of the snack food industry and the increasing popularity of healthy fruit and vegetable chips production. 

Manufacturers are constantly introducing new flavors, textures and packaging formats to cater to evolving consumer preferences.  The healthy fruit and vegetable chips market is further driven by strategic marketing and promotional activities to enhance brand visibility and attract new customers. Overall, the healthy fruit and vegetable chips market trend is driven by the strong consumer appeal and the innovative efforts of manufacturers in meeting the ever-growing demand for this beloved snack.

The Complexity of the Manufacturing Processes and Packaging Challenges Pose Restraints to the Healthy Fruit And Vegetable Chips Market

According to the healthy fruit and vegetable chips market analysis, one of the key restraints of the healthy fruit and vegetable chips market lies in the complexity of the healthy fruit and vegetable chips manufacturing process. The production requires precise control over factors such as slicing thickness, frying temperature and oil quality to achieve consistent quality and taste. Additionally, the wide range of healthy fruit and vegetable chips flavors and variations poses a challenge in terms of maintaining inventory and production efficiency.

Another restraint is the healthy fruit and vegetable chips packaging, as ensuring freshness, crunchiness and protection from breakage demands suitable packaging materials and techniques. Lastly, the availability and cost of quality healthy fruit and vegetable chips ingredients, such as raw materials and flavorings, can impact the profitability and production capacity of manufacturers. Overcoming these challenges is crucial for sustained growth and success in the competitive healthy fruit and vegetable chips market.

Market Segment Analysis

The global healthy fruit and vegetable chips market is segmented based on fruit, vegetable, distribution channel, and region.

Increase in the Consumers Demand for the Healthy Banana Chips Drives the Segment Growth

The global healthy fruit and vegetable chips market by fruit has been segmented by apple, banana, mango, pineapple, coconut and others. 

The popularity of high-quality bananas is influenced by many motivations for health-conscious consumers seeking healthy and convenient food options. Bananas, which are rich in essential nutrients such as potassium, dietary fiber, vitamin and minerals. Banana chips with no unhealthy additives making them a healthy food choice. As consumers demand for the healthy snacking increased demand of the healthy fruits and vegetable chips increased. Banana chips fit the growing trend of replacing traditional snacks with healthy snacks.

Major key players in the market launched new products in the market to expand there business. For instance, on February 26,2023, Kerala Blasters FC, Kerala-based professional football club launched new range of banana chips in the market. These chips are popular for its sweetness and crunchyness. The new launched product is selling in the four different flavors in the pack size of 25 grams and 50 grams.

Market Geographical Share

North America Region Held the Largest Share in Healthy Fruit And Vegetable Chips  Market.

North America accounted the largest market share for healthy fruit and vegetable chips, with a robust demand driven by a combination of factors. The region's large population, coupled with high snack consumption rates and strong snacking culture, contributes to the growth of the potato chips market share. North America is well-known for its wide variety of healthy fruit and vegetable chips flavors, ranging from classic options like plain and barbecue to innovative and unique varieties.  

Major key players in the region launched new products in the market to expand their product portfolio. For instance, on February, 24, 2021, Late July launched new vegetable tortilla chips in the United States. It is made from the ingredients such as chia seeds and carrot. It is available in different flabors such as Beat the Heat! Red Pepper and Dangle the Carrot. Each new launched product is crafted with real, plant-based and Non-GMO verified ingredients

Market Companies

The major global players include Luke's Organic, Rhythm Foods, GoPure, Rare Fare Foods, LLC, Walmart (Great Value), Lantev, Plant Snacks, Rivera Foods, SENECA FOODS CORP. and SPARE SNACKS LIMITED.

COVID-19 Impact on Market

COVID-19 Impact 

During the pandemic, there has been a noticeable shift in consumer behavior towards healthier eating habits. Many people have become more health-conscious and focused on boosting their immune systems. As a result, the demand for healthy snacks, such as fruit bars, nuts, seeds, and protein-based snacks, has increased. 

With the growing emphasis on health and well-being, there has been a surge in demand for snacks that are perceived to have immune-boosting properties. Consumers are seeking snacks that are rich in vitamins, minerals, antioxidants, and other nutrients that support overall immune function. Healthy snack companies have responded by offering portion-controlled, individually packaged snacks that are easy to grab and consume on the go or at home.

By Fruit 

• Apple
• Banana
• Mango
• Pineapple
• Coconut
• Others 

By Vegetable

• Sweet Potato
• Beetroot
• Carrot
• Tomato
• Spinach
• Others 

By Distribution Channel 

• Supermarkets and Hypermarkets
• Specialty Food Stores
• Online Sales
• Others 

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On February 02, 2022, BRB Chips, a snack company launched BRB Popcorn Chips in the Indian market. These chips are consumed while watching movies in a theatre or watching Netflix. The new launched product is a healthier option made by using European popping technology.
• On March, 08, 2021, Future Group launched Terra Chips in India.The new launched chips are gluten-free vegetable chips. Terra chips are currently available in India.
• On July 28, 2021, Rind Snacks launched range of thin cut healthy fruit chips. These chips are made with the US-grown, non-GMO fruit. The new launched product is comes under 3oz bags and available on company website for sales, FreshDirect, Amazon, Hungryroot.

Why Purchase the Report?

• To visualize the global healthy fruit and vegetable chips market segmentation based on fruit, vegetable, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of healthy fruit and vegetable chips market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global  healthy fruit and vegetable chips market report would provide approximately 61 tables, 64  figures and 122 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies