Healthy Snacks Market Size
The Global Healthy Snacks Market reached US$ 88.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 141.6 billion by 2030. The market is growing at a CAGR of 6.1% during the forecast period 2024-2031.
Healthy snacks are rich sources of fiber, proteins, carbohydrates and other ingredients. Some healthy snacks are meat snacks, nuts and seeds snacks, dried fruits, trail mix snacks, cereal and granola bars, among others.
An increase in the trend of nutritious and functional snacks helps to boost market demand in the forecast period. Snacks can be a regular and important part of a healthy diet, which is why consumers are looking for various healthy snack options.
Healthy snacks provide extra nutrients to the body. They help to boost brain power and also help to lose body weight. Healthy snack eating helps to decrease the risk of developing heart disease and diabetes. These benefits help to boost the demand for healthy snacks in the forecast period.
Market Scope
| Metrics | Details |
| CAGR | 6.1% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North-America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
The Increasing Health Benefit Awareness of Healthy Snacks Helps to Boost Market Growth
Healthy snacks provide energy with the taste due to it is a rich source of protein, fat and carbohydrates. Healthy snacks are a rich source of protein, antioxidants and vitamins provide excellent support for memory, concentration and cognition.
They help people to keep calm, focused, and optimistic when extra challenges land in their path. Snacks like almonds, dried berries, and dark chocolate help to promote mental acuity throughout the day, nurturing productivity and efficiency while keeping palates happy.
Healthy snacks help to boost the productivity of the work. Healthy snacks help to keep your blood sugar level even, especially f you can eat a consistent amount of carbs at each meal or snack. This is effective for the health of diabetics, obesity, heart disease and high blood pressure.
The Increase in Availability of Different Plant-Based Snacks Options Helps to Boost Market Growth
Increase in the availability of various healthy snacks in the market, such as Almonds, Brazil Nuts, Cashews, Cranberries, Goji Berries, Hazelnuts, Peanuts and others. Major key players in the market help to boost the demand of healthy snacks. For instance, in July 2022, Tata Consumers expanded its snacking options by launching plant-based Soulfull Masala Oats+.
It is made from whole grain oats, traditional Indian millets such as Navane and Jowar, desi masalas and real vegetables. The product is rich in proteins with natural ingredients and available in four different types: Mast Masala, Desi Veggie and Tomato Twist, Mast Masala, Desi Veggie and Peppy Curry.
Market Segment Analysis
The Global Healthy Snacks Market is segmented based on product, distribution channel, and region.
Increasing Demand of Cereal and Granola Bars Due to the Availability of Different Flavours and Products
In 2022, the cereal and granola bars segment had the highest revenue share in the healthy snacks market. Cereals and granola bars are used as a substitute for the breakfast and snack options. An increase in the trend of healthy eating also helps to boost the demand for cereals and granola bars in the forecast period. Also, an increase in product launches by prominent key players further helps to boost segment growth in the forecast period.
For instance, in December 2020, Mondelēz launched a healthier bar range in the market with the brand of Cadbury Nuttier. It is available in three flavors Peanut & Almond, Cranberry, Peanut & Almond and Coconut & Almond, available in the 40g pack size. It contains 40 % whole fruit nuts.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
Increase the Trend of Eating Nutritional Food Helps to Boost Regional Growth in the Forecast Period.
In 2022, North America had the highest revenue share of healthy snacks market. North America held the largest market share in the healthy snacks market due to increased consumer disposable income.
The United States and Canada held the largest market share due to growing consumer concern and awareness of Gluten-free snacks, Low-fat snacks and Low-sugar snacks. The increase in the prevalence of lifestyle-related health conditions, growth in the aging population, hectic job schedule and increase in mental stress drive demand for healthy snacks.
An increase in product launches by prominent key players helps to boost the regional growth of healthy snacks. For instance, in December 2021, Grupo Bimbo invested in the healthy snacks firm liveKuna. The company’s portfolio includes snacks, gluten-free flour, pasta, cereals, seeds and grains. This investment helps to boost LiveKuna’s presence in North America.
Source: DataM Intelligence Analysis (2023)
Competitive Landscape
The major global players include Kind LLC, B&G Foods Inc., Hormel food corporation, Mondelez International, General Mills Inc., Tyson food Inc., The Kellogg Company, PepsiCo Inc., Nestle S.A, Unilever Plc.
COVID-19 Impact Analysis
COVID-19 Impact
During the pandemic, there has been a noticeable shift in consumer behavior towards healthier eating habits. Many people have become more health-conscious and focused on boosting their immune systems. As a result, the demand for healthy snacks, such as fruit bars, nuts, seeds, and protein-based snacks, has increased. With the growing emphasis on health and well-being, there has been a surge in demand for snacks that are perceived to have immune-boosting properties.
Consumers are seeking snacks that are rich in vitamins, minerals, antioxidants, and other nutrients that support overall immune function. Healthy snack companies have responded by offering portion-controlled, individually packaged snacks that are easy to grab and consume on the go or at home.
AI Impact
Artificial Intelligence (AI) has notably impacted the healthy snacks industry, transforming various aspects of production, marketing, and consumer experience. AI technology allows companies to analyze vast amounts of data, including consumer preferences, dietary trends, and ingredient properties.
This enables the development of innovative and healthier snack formulations. AI algorithms can identify patterns and optimize recipes to create snacks with improved nutritional profiles, taste, texture, and shelf life.
Russia-Ukraine War Impact
The political and economic tensions between Russia and Ukraine can impact various industries, including the healthy snacks sector. Political tensions can lead to trade disruptions and changes in import/export regulations between Russia and Ukraine.
This can affect the supply chain of healthy snacks, including the availability and cost of ingredients, packaging materials, and finished products. Trade barriers, such as tariffs, quotas, or import/export restrictions, may impact the flow of goods between the two countries, potentially affecting the variety and availability of healthy snack options.
By Product
- Meat Snacks
- Dried Fruit Snacks
- Cereal & Granola Bars
- Seed & Trail Mixes
- Others
By Distribution Channel
- Supermarkets
- Online Retail
- Specialty stores
- Convenience stores
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On January 31, 2023, Ishida Solutions launched new snacks products.The company launched rice and corn wafers, crackers and popcorn snacks in the market. As a healthier choice for snack lovers, Corn A'petit waffle treats are made from corn kernels and baked without added fat, preservatives, or gluten as well as with less salt.
- On November 09, 2022, Rage Coffee Expanded its product portfolio by launching Coffee Peanut Bars, Caffeine Almond Bars, and Chocolate Oats Cookies in the market. All the products are gluten-free and are free from preservatives and colorants hence they are healthy snacking options. The Coffee Peanut Bars are loaded with nuts and available in coffee flavors.
- On January 17, 2023, ITC acquired a 100% stake in Bengaluru-based healthy snack company Yoga Bar. With this acquisition, ITC expands its healthy foods portfolio, which includes products like aashirvaad nature’s superfoods, aashirvaad multi-grain atta, sunfast protein shake, farm lite range of biscuits, and B natural Nutrilite ABC beverage among others.
Why Purchase the Report?
- To visualize the Global Healthy Snacks Market segmentation based on product and distribution channels and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous healthy snacks market-level data points, all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Healthy Snacks Market Report Would Provide Approximately 53 Tables, 51 Figures and 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
