Fruit Snacks Market Size
The Global Fruit Snacks Market US$ 14.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 24.4 billion by 2031. The market is growing at a CAGR of 7.1% during the forecast period 2024-2031.
Fruit snack manufacturers are continuously innovating to offer a wide variety of flavors and product formats. They are introducing exotic fruit flavors, unique blends, and combinations to cater to diverse consumer preferences. Product formats include fruit strips, dried fruit bites, fruit bars, fruit chips, and freeze-dried fruit snacks, providing options for different taste and texture experiences. Manufacturers are developing fruit snacks with specific nutritional profiles to meet the needs of these target groups. For example, fruit snacks fortified with vitamins, minerals, or protein appeal to athletes and active individuals.
| Metrics | Details |
| CAGR | 7.1% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | By Product Type, By Fruit Type, By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
Market Dynamics
Rising Demand for Healthy Snacking is Driving the Growth of the Fruit Snacks Market
Consumers are becoming more health-conscious and are actively seeking healthier alternatives to traditional snacks. For instance, according to International Food Information Council, in 2022, 52% of Americans report having followed a diet or eating pattern a significant increase from the past few years (39% in 2021, 43% in 2020, 38% in 2019). Fruit snacks are perceived as a nutritious option because they are often made from real fruit and contain essential vitamins, minerals, and dietary fiber. The demand for healthier snack choices has led consumers to gravitate towards fruit snacks as a guilt-free option.
Fruit snacks offer nutritional benefits that align with consumers' desire for healthier options. They provide a concentrated source of natural sugars, fiber, and vitamins, contributing to a well-rounded diet. Many fruit snacks also offer additional health benefits, such as antioxidants, which are associated with various health advantages.
Growing Snacking Culture is Driving the Fruit Snacks Market Growth
There has been a noticeable shift in eating habits, with more people incorporating snacking into their daily routines. Traditional three-meal structures are being replaced by multiple smaller meals and snacks throughout the day. For instance, according to International Food Information Council, Almost three out of every four survey participants (73%) said they ate snacks at least once a day. More specifically, 34% reported snacking once a day, 25% reported snacking twice a day, and 14% said they snack three or more times a day. Fruit snacks like fruit bites and fruit jerky cater to this snacking culture by providing a convenient and healthy option that can be consumed between meals.
While snacking, consumers are increasingly conscious of their health and nutrition. They are looking for snacks that not only provide enjoyment but also offer some nutritional benefits. Fruit snacks, made from real fruit and often with minimal processing, are perceived as a healthier alternative to traditional snack foods like chips or cookies. The availability of fruit snacks that are low in calories, fat, and added sugars meets the demands of health-conscious individuals.
High Cost of Production can Restrain Fruit Snacks Market Growth
Fruit snacks require real fruit or fruit ingredients, which can be costly, especially if they are sourced from specific regions or are organic. The availability and quality of fruit can fluctuate based on factors such as seasonality, weather conditions, and global demand. These factors can drive up the cost of raw materials, impacting the overall production cost of fruit snacks.
Fruit snacks often involve processing techniques such as drying, pureeing, or freeze-drying to achieve the desired texture and shelf stability. These processes require specialized equipment, facilities, and expertise, which can contribute to higher production costs. Additionally, manufacturers may need to invest in technologies and infrastructure to ensure product consistency, quality control, and food safety compliance, further adding to the production costs.
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Market Segmentation Analysis
The global fruit snacks market is segmented based on product type, fruit type, distribution channel, and region.
Flavor Variety and Nutritional Profile of Mixed Fruit, Drives the Segment Growth
Depending upon fruit type, the fruit snacks market is divided into apple, mango, strawberry, grape, banana, mixed fruit, and others
In 2022, mixed fruit had the highest share in the global fruit snacks market. Mixed fruit snacks offer consumers a diverse range of flavors in a single product. By combining different fruits, manufacturers can create unique flavor combinations that appeal to a broader consumer base. The variety of flavors available in mixed fruit snacks can attract consumers seeking novelty and different taste experiences, contributing to their market share growth.
Mixed fruit snacks are often perceived as a healthier alternative to traditional snacks due to their combination of different fruits. They offer a broader range of nutrients, vitamins, and minerals compared to snacks made from a single fruit. For instance, 1 pouch (26 grams) of mixed fruit snacks contains 25% Daily Value of Vitamin A and 100% of vitamin C. The nutritional appeal of mixed fruit snacks aligns with the growing consumer demand for healthier snacking options, driving their market growth.
Market Geographical Share
Health Consciousness Among Consumers in the North America Region
The North American region had the highest share of the fruit snacks market. The North American population has shown a growing awareness and emphasis on healthier eating habits. For instance, according to New York Post, over 70% of Americans are more health conscious. Consumers are increasingly seeking nutritious and convenient snack options that align with their health goals. Fruit snacks, known for their perceived health benefits and natural ingredients, have gained popularity in this region. The emphasis on health consciousness has
North America has a fast-paced lifestyle with a significant focus on convenience and on-the-go snacking. Fruit snacks like fruit strips and fruit leather offer a convenient option for individuals looking for portable, ready-to-eat snacks that can be consumed anywhere. The ease of consumption and the availability of various packaging formats, such as individual pouches or bars, have driven the demand for fruit snacks in the region, thereby increasing their market share.
Fruit Snacks Companies
The major global players include Welch Foods Inc., Annie’s Homegrown, Ferrara Candy Company, Mott’s LLP, Mount Franklin Foods, Kind Company, SunOpta, Chaucer Foods Ltd., Kellogg NA Co., and Crispy Green Inc.
COVID-19 Impact
The Covid-19 pandemic and the resultant long-drawn-out global lockdown severely impacted the overall food market globally. The social movement of the public has been affected by the closure of education, hospitality, tourism, and all non-essential activities during the pandemic, thus declining the sales of fruit snacks. Fruit snacks are mostly consumed by kids at food service outlets. Post Covid-19 market scenario of fruit snacks is expected to be positive, as supermarkets are gradually opening in many countries.
Key Developments
- In March 2023, Dole Packaged Foods, distributor and marketer of fruit and healthy snacks, introduced Good Crunch, a “better-for-you” dehydrated fruit snack which comes in 3 varieties such as banana bites original, pineapple bites original, and pineapple bites with chili.
- In March 2022, Soul Fruit, a UK-based fruit snack brand, expanded its tropical dried fruit snack range with the release of three new products. These products include Jackfruit Chips, Keo Mango Chips, and Soft Dried Keo Mango.
- In July 2022, RIND Snacks, a Producer of healthy snacks, launched limited edition Peach Chips. These Chips are made from California peaches and added sources of vitamins A and C.
Why Purchase the Report?
- To visualize the global fruit snacks market segmentation based on product type, fruit type, and distribution channel understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous fruit snacks market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The Global Fruit Snacks Market Report Would Provide Approximately 61 Tables, 63 Figures, And 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
