Kale Chips Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Kale Chips Market Is Segmented By Type (Extruded chips, Dehydrated leaf chips), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Sales, Others), By Region (North America, South America, Europe, Asia Pacific, Middle East & Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Kale Chips Market Overview

Global Kale Chips market to grow at a high CAGR Of 8.2% during the forecast period 2024- 2031. The competitive rivalry intensifies with Vermont Kale Chips, Green Snack Co., The Kale Factory, and others operating in the market.

Kale is a green leafy vegetable belonging to the cruciferous family, the same family as cabbage, broccoli and Brussels sprouts. It has a cult-like status among many vegans and vegetarians and is often seen as the cornerstone of their nutrition. Kale is a great source of vitamin C, vitamin K, calcium, manganese and copper, like many other green leafy vegetables. It’s also a great source of beta-carotene, which can be transformed to the usable vitamin A. However, like most other green leafy vegetables, the nutrients in kale are harder to absorb when the vegetable is eaten raw. As a result, consumers prefer crunchy kale chips, which can be seasoned with cayenne pepper for a spicy snack, or just sea salt, served with ranch dressing, or dipped into hummus for a protein boost. The kale chips market is likely to be driven in the future by these versatile serving alternatives backed by health advantages.

Kale Chips Market Scope

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Kale Chips Market Dynamics

Increasing demand for kale chips, owing to its various health benefits

The market for kale chips is predicted to rise as consumers become more interested in healthy snacks and become more health conscious. Kale is high in antioxidants, vitamins, lutein, sulforaphane, zeaxanthin, magnesium, potassium, and calcium, as well as a small amount of protein and fiber. Hence, it is considered beneficial for eye health, weight loss and cancer prevention. The antioxidants present in kale, protect eyes from harmful high energy light waves and assist with the prevention of age-related conditions like cataracts and macular degeneration. Product demand is expected to increase as consumer awareness of these advantages grows. Furthermore, the market is expected to rise due to rising demand for vegetables chips in healthy snacking choices. The adoption of various varieties of vegetable chips as a healthy snack is expected to be driven by demand for gluten-free food products. One of the benefits of kale chips is that they have become a healthier alternative to normal potato chips. Moreover, rising preference for plant-based food products is expected to drive the product demand. Growing veganism trend is expected to drive the demand for plant-based food products. Google Adwords data shows a massive increase in the number of searches for vegan-related searches in 2020, up 47% year-on-year. Google search data analyzed for the top 15 most popular countries for veganism showed that the number increased from 13,278,000 in January 2017 to 25,583,000 in January 2020. This huge tremendous growth opportunity for plant-based food products, including kale chips which are purely vegan.

Kale Chips Market Segmentation Analysis

Supermarkets and hypermarkets held largest market revenue share in the year 2020

Supermarkets and hypermarkets segment dominated the global kale chips market as consumers can physically scan products before purchasing them at supermarkets and hypermarkets, which influences their purchasing decisions. They can choose the proper product with the help of store personnel. Kale chips from various brands are widely distributed through supermarkets such as Walmart and Martin's, among others. Brad's Raw Food partnered with Kroger to expand the availability of its kale chips across North America.

On the other hand, online sales segment is expected to grow with highest CAGR during the forecast period. Companies like Alibaba, Amazon, Walmart, Big Basket, Nature's Basket, LuckyVitamin, and Delights Food (India) are partnering with online retailers and launching their own e-portals in order to cater to a huge number of customers. Vermont, a corporation established in the United States, recently partnered with Amazon. Amazon, Jet, Vitacost, and Thrive Market are all partners of Rhythm Superfoods. Manufacturers such as The Angel Kale Company and The Green Snack Company, among others, have their own websites.

Kale Chips Market Geographical Share

North America is expected to dominate the global kale chips market in the year 2020

In 2020, North America held the largest market share in the global kale chips market, due to high demand from the U.S., driven by increased health consciousness and changing eating habits. Rise in vegan population has been resulting in a significant adoption of plant-based healthy snacks including kale chips. New studies revealed that the number of Americans following plant-based diets is up nearly 9.6 million over the last 15 years. This is a 300% increase and nearly 3 percent of the population in the United States. Moreover, increasing number of sellers and manufacturers drive the regional product availability. Companies such as Brad’s Raw Food, Vermont, Rhythm Superfoods, The Angel Kale Company and others have significantly contributed to the regional market growth. Due to changing food habits, increased health consciousness, and demand for healthy snacking choices, Asia Pacific is predicted to be the fastest growing market throughout the projection period. Consumers are willing to pay more for these items. Green Snack Company, based in India, just introduced three new kale chip flavours: Sea Salt, Cheese and Onion & Vinegar, and Thai Sweet Chili. These natural, non-fried, non-baked items are devoid of preservatives and gluten.

Kale Chips Market Companies and Competitive Landscape

Kale chips market is fragmented. Some of the key market players include Vermont, Green Snack Co., Rhythm Superfoods, The Angel Kale Company, The Kale Factory, and Brad’S Raw Foods among others. With multiple prominent and regional players, there is a high rivalry to establish a good reputation in the market. Thus, the leading manufacturers try to develop outstanding and versatile products that can make them stand out from the crowd. For instance, owing to the developing growth of the kale chips market, in January 2017, General Mills Inc. invested USD 6million in Rhythm Superfoods through 301 Inc., the venture fund of General Mills, to introduce themselves through this startup, in the potential-carrying market. Similarly, in India, GlaxoSmithKline PLC. entered to capture the kale chips market through The Green Snack Co., a brand of Delight Foods.

COVID-19 Impact on kale chips market

There has been growing health consciousness among consumers, because of the pandemic. People started preferring foods and snacks which have certain health benefits associated with it. This led to increasing demand for kale chips which is rich in various vitamins and minerals. Researchers reported that certain ingredients or food in diet can increase or decrease risks associated with COVID-19. They said that foods such as kale and coffee, as well as breast milk, can reduce COVID-19 risks because they keep inflammation in the body in check. General Mills Inc., Tyson Foods Inc., Campbell Soup Co. and Kraft Heinz Co. saw sales gains between 10% and 20% in March 2020. This was due to the increasing demand for snacks, including kale chips which are widely available in supermarkets and hypermarkets. The governments across various countries, imposed lockdowns and stay-at-home orders, owing to which there was increasing demand snacks such as kale chips.