Craft Soda Market is segmented By Type (Conventional, Organic), By Target Consumer (Teenagers, Young Adults, Middle-Aged Adults), By Flavor (Rootbeer, Lemon, Orange, Ginger, Cane, Cherry, Coconut, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Size
Global Craft Soda Market reached USD 683.2 million in 2022 and is expected to reach USD 1,024.8 million by 2030 and is expected to grow with a CAGR of 5.2% during the forecast period 2024-2031. The craft soda market trend is toward healthier beverage choices. Consumers are looking for low-sugar and naturally flavored craft sodas.
The craft soda market has been experiencing steady growth, driven by consumer demand for unique and artisanal beverage options. Craft sodas are handcrafted in small batches, often using natural ingredients and creative flavors. They appeal to consumers seeking premium and experiential alternatives to traditional sodas. As health-consciousness rises, the market has seen increased interest in low-sugar and organic craft soda options, presenting opportunities for further expansion.
Tourists and consumers are showing interest in exploring local and regional flavors, including craft sodas unique to specific areas. Craft soda companies are capitalizing on this trend by offering limited-edition and region-specific flavors, creating a sense of novelty and exclusivity for consumers. This trend not only boosts sales for craft soda manufacturers but also promotes local tourism and helps in establishing a loyal customer base beyond the local market.
Market Summary
| Metrics | Details |
| CAGR | 5.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | By Type, Target Consumer, Flavor, and By Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Trends
Growing Consumer Preference for Natural and Artisanal Beverages Propelling the Craft Soda Market Growth
An increasing consumer preference for natural and artisanal beverages is propelling the Craft Soda sector. As consumer health consciousness rises, consumers desire sodas made from true, natural ingredients that are devoid of artificial additives. Artisanal craft soda, made in tiny batches, caters to consumers seeking unique and artisanal flavors.
As a result of this craft soda market trend, the organic and small-batch categories have expanded. As a consequence of individuals shifting their preferences toward healthier and more natural products, the craft soda sector is expanding. Manufacturers who cater to this demand will almost probably gain a larger market share, stimulating innovation and competition in the craft soda business.
Rising Demand for Premium and Experiential Beverages Fuels Craft Soda Market Growth
One key driver impacting the craft soda market is the increasing demand for premium and experiential beverages. Consumers are willing to explore novel and sophisticated flavors, which has boosted the market for artisanal and unique craft soda offerings. The growth of the specialty and craft soda market trend has elevated consumer expectations, favoring brands that offer innovative and indulgent experiences.
Manufacturers investing in product development and marketing efforts to align with this trend are gaining an advantage in terms of market share. As the craft soda market size expands due to higher demand for premium and experiential beverages, companies are presented with opportunities to further diversify their product portfolios and cater to evolving consumer preferences.
Growing Beverage Segment Competition Poses Restraint on Craft Soda Market Share
The increased competition from other beverage sectors is one of the craft soda market's restraints. Consumers are exploring a greater range of beverage alternatives, such as plant-based beverages, flavored water, and functional drinks, as their preferences vary and their health consciousness grows. This shift in customer preferences might have an influence on craft soda's market share.
New and innovative products may divert customer attention away from traditional soda options when they join the market. Furthermore, health concerns about the sugar and calorie levels of normal soda have led customers to choose healthier alternatives. To mitigate this restraint, manufacturers may need to explore alternative sourcing strategies and optimize production processes.
Market Segment Analysis
The global craft soda market is segmented based on type, target consumer, flavor, and region.
Conventional Craft Soda Holds Dominant Market Share, Fueled by Affordability and Availability
The global craft soda market has been segmented by type into conventional and organic.
The highest share-holding segment in the craft soda market is the conventional craft soda, which accounts for approximately 80% of the market. Conventional craft soda refers to mass-produced sodas that are readily available in various retail outlets and supermarkets. unlike artisanal soda or small-batch soda, which are crafted in limited quantities, conventional craft soda is produced on a larger scale to meet widespread consumer demand.
While it may not have the same handcrafted appeal as artisanal options, it remains popular due to its affordability and widespread availability. Conventional craft soda typically includes a range of flavors made with natural ingredients, appealing to a broad consumer base seeking refreshing and familiar soda options. Although the organic and artisanal segments are growing, conventional craft soda continues to dominate the market due to its convenience and accessibility for consumers.
Market Geographical Share
The North America Region Held the Largest Share of the Craft Soda Market.
The craft soda market size in North America is witnessing significant expansion, driven by the increasing demand for unique and handcrafted beverages such as flavored soda, soda syrups, soda concentrates, cane sugar soda, and organic soda. Craft sodas have garnered attention from consumers seeking natural flavors and healthier alternatives to traditional sodas, contributing to their popularity.
Manufacturers are responding to evolving preferences by introducing new soda syrups and concentrates to cater to customer tastes. The market benefits from a growing preference for locally produced and premium-quality beverages, bolstering its strong demand in the region. As the trend towards artisanal and authentic products continues to grow, the North American craft soda market is expected to experience further positive growth prospects.
Market Major Key Players
The major global players in the market include Brix Soda Co., Jones Soda Co., Reed’s Inc., Boylan Bottling Co., Appalachian Brewing Co., SIPP eco beverage co., Crooked Beverage Co., Bruce Cost Ginger Ale., The Original Craft Soda Company, and Boylan Bottling Co.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
Covid-19 Impact:
The COVID-19 pandemic has had a mixed impact on the craft soda market. Initially, during the strict lockdowns and restrictions, the market faced challenges due to disrupted supply chains, reduced consumer spending, and the closure of food service outlets. However, with the gradual easing of restrictions and a shift towards at-home consumption, the market witnessed a surge in demand for non-alcoholic beverages like craft soda.
Consumers sought comforting and indulgent options, driving sales through online channels and retail stores. Additionally, the increased focus on health and wellness encouraged the preference for natural and low-sugar beverages, benefiting the market. However, ongoing uncertainties and economic constraints in some regions continue to pose challenges, requiring manufacturers to adapt strategies to cater to evolving consumer preferences and changing market dynamics.
Key Developments
- On February 1, 2023, PepsiCo, U.S. based company launched a caffeine-free lemon-lime flavored soda in the US in both regular and zero-sugar formats. Starry Lemon & Lime will compete with The Coca-Cola Company’s Sprite and Keurig Dr Pepper’s 7 Up.
- On February 15, 2023, Functional soda maker Olipop, U.S. based company added a lemon-lime soda to its product line. The lemon-lime beverage combines the taste of Key lime pie with a squeeze of lemon for only four grams of sugar per can.
- On October 27, 2021, Sprecher Brewing Co., U.S. based company acquired six craft soda brands including the Green River, WBC Craft Soda, Caruso’s, Black Bear, III Dachshunds, and Claire Baie brands, of regional soda maker WIT Beverage Co. (WBC) to expand its portfolio.
Why Purchase the Report?
- To visualize the global craft soda market segmentation based on type, target consumer, flavor, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of craft soda market-level with all segments.
- The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global craft soda market report would provide approximately 61 tables, 57 figures, and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
