Craft Wine Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Craft Wine Market is segmented By Type (Sparkling Wine, Still Wine, Others), By Flavor (White Wine, Red Wine, Others), By Packaging (Glass Bottles, Plastic Bottles, Cans), By Distribution Channel (On-trade, Off-trade), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Craft Wine Market Size

The global craft wine market reached USD 38.28 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 52.39  billion by 2030. The market is expected to exhibit a CAGR of 4.0% during the forecast period (2024-2031).

The craft wine industry has been growing rapidly in recent years, fueled by a rise in demand for artisanal and natural products. Consumers are increasingly seeking out unique, handcrafted wines that offer a sense of authenticity and a connection to the land. Craft wine has several health benefits due to the organic substance in it with a bitter taste, which is one of the significant reasons to attract consumers. The global craft wine market is growing rapidly due to the increase in consumer spending on healthy beverages like craft wine.

Craft Wine Market Scope

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Craft Wine Market Dynamics and Trends

Growing consumer demand for craft wine

Consumers are increasingly interested in buying artisanal, locally produced, and unique wines. This demand for high-quality and authentic products has driven growth of the craft wine industry. According to Statista, by 2027, 51% of consumer spending and 26% volume consumption in the wine segment will be attributable to out-of-home consumption like in hotels and restaurants. Considering the current market scenario, consumers are shifting towards craft wine because of its quality, flavors, and benefits of craft wine, which drives the global craft wine market growth. The growth of e-commerce business increases the awareness of its benefits and helps to attract consumers, and it is readily available on e-commerce business sites. 

Shutdown of bars and taprooms negatively affected the market growth

Due to strict government regulations, including lockdown and social seclusion, the COVID-19 epidemic forced the closure of numerous bars, restaurants, vineyards, and taprooms around the world. However, in many nations, supermarkets and e-commerce sites provide craft wine and other alcoholic beverage home delivery services. 

Craft Wine Market Segment Analysis

The global craft wine market is segmented based on type, flavor, packaging, distribution channel and region.

Owing to the increasing demand for sparkling wines 

On the basis of type, the craft wine market is segmented into sparkling wine, still wine and others. 

Sparkling wine is a dominating segment due to the high demand globally. Global sparkling wine market is growing rapidly due to its high demand from old age population globally. In 2022, The Cava DO announced total sales of 249 million bottles of sparkling wine, which increased by 4.5% compared to 2021. The growing investment by leading market players such as Accolade Wines Australia Limited, Bronco Wine Company, Casella Family Brands, Caviro Extra S.P.A, Pernod Ricard, The Wine Group, and Treasury Wine Estates results in increasing sparkling wine  production, thereby driving the market growth.

Source: DataM Intelligence Analysis (2023)

Craft Wine Market Geographical Share

Owing to increase in number of manufacturers in the region

By region, the global craft wine market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and America. 

North America dominates the global craft wine market due to the presence of leading manufacturing companies in the region and easy accessibility of premium quality craft wine in the form of beverages. It is also leading due to the growth in demand for craft wine for its flexibility and durability. In Italy, the growing demand for rose wine and white wine in the beverage sector enhances its market position in the global craft wine market in the coming years. According to the Nielsen Consumer LLC company published data in 2021, the sparkling wine category grew rapidly, over 13% among American drinkers over the past 2 years. Also, major players in the region follows merger and acquisition strategy to expand their business. These factors help to boost regional growth of craft wine market.

Source: DataM Intelligence Analysis (2023)

Craft Wine Market Companies

The major global players include Willamette Valley Wine, A Blooming Hill Vineyard and Winery, Chateau Niagara Winery, ALDI Inc., House of Saka, Koi Zen Cellars, LGI Wines, Auscraft Wine, CRFT Wines, Clover Hill Wines, Scotch Church Road Vineyard, Treasury Wine Estate, Castle Group, Accolade Wines, and E. & J. Gallo Winery. 

COVID-19 Impact on Craft Wine Market

Covid Impact

In 2019, before the Covid pandemic, an increase in the competition from spirits negatively impacted the wine industry. 2020 was a challenging year for the wine manufacturers and distributors due to the restrictions and disruptions in supply and distribution due to the Covid 19 pandemic. The COVID-19 pandemic has altered consumer behavior, with many people opting for online shopping and avoiding public places. This trend has encouraged small wineries to focus on e-commerce sales and virtual tastings to reach consumers.

Ukraine-Russia War 

According to The Washington Post report, Ukraine-Russia War negatively impacted the craft wine market. Wine manufacturers are dealing with a shortage of glass bottles for the packaging of wine. Some of the key players like swiss glass container stop their production of bottlesbottle at their facility at Georgia, and Hungary and also some wineries facing decline in their sales due to the tourists stopped coming for wine tours due to the Ukraine and Russia war. Wine exporters in the region are also facing some problems in the supply chain. Due to this Ukraine Russia war negatively impacted the market.

Artificial Intelligence Impact Analysis

The craft wine industry has the potential to benefit from a range of technological advancements and artificial intelligence. With the increasing effects of climate change, wineries may need to adapt to changing weather patterns and growing conditions. Artificial intelligence and machine learning can be used to analyze environmental data helping winemakers to make better decisions and adapt to changing conditions.

Key Developments

• On February 13, 2023, Rinna Wines, a leader in alcoholic beverages, announced the launch of Brut and Brut Rosé sparkling wines. Rinna Wines completed a partnership with Prestige Beverage Group to launch wine in seven states.
• On July 06, 2022, Moët Hennessy’s sparkling wine brand Chandon launched an exciting spritz in the U.K. The newly launched wine is balanced with aromatic spiced orange liqueur.
• On September 22, 2022, Treasury Wine Estates, an Australian winery, launched 19 Crimes’ first sparkling wine in the market. It is available in a 750 ml bottle.

Why Purchase the Report?

• To visualize the global craft wine market segmentation based on type, flavor, packaging, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of craft wine market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key product of all the major players.

The global craft wine market report would provide approximately 75 tables, 69 figures and 195 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies