Organic Juices Market By Product Type (Fruit Juices, Vegetable Juices, Mix Juices), By Packaging Type (Bottles, Pouches, Tetra Packs, Others), By End-Use (Cafe/Coffee Shops, Restaurants & Bars, Hospitals & Clinics, Household, Others), By Distribution Channel (Supermarket/Hypermarket, Specially Stores, Online Sales, Others), and By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) - Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Overview
The global 0rganic juices market reached USD million in 2022 and is projected to witness lucrative growth by reaching up to USD million by 2030. The market is expected to exhibit a CAGR of 10.6% during the forecast period (2024-2031). The demand for organic juice is rising as people are becoming more concerned about their health.
Consuming organic juice as part of a healthy and balanced diet can provide a range of health benefits, such as improved digestion, increased energy levels, and a boost to the immune system. Organic juices are becoming more popular among health-conscious consumers as a method to acquire their recommended daily intake of vitamins, minerals, and antioxidants.
Market Scope
| Metrics | Details |
| CAGR | 10.6% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Packaging Type, End-Use, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing health awareness among the population fuels the growth of organic juices
Organic juices are made from fruits and vegetables that are grown without the use of synthetic pesticides, herbicides, or fertilizers. They are also free from artificial colors, flavors, and preservatives. As per Statista, about 23% of American consumers regularly consume juice. Juice is consumed on average many times each week by 30% of the people polled. Hence, the primary factor driving the market share growth is that more and more health-conscious customers are turning to organic juices as a way to acquire their recommended daily intake of vitamins, minerals, and antioxidants.
The high cost associated with organic juices may restrain the market growth
Organic farming practices can be more expensive than conventional farming practices, as they require more labor, specialized equipment, and organic fertilizers. These costs are passed on to the producers and ultimately to the consumer, making organic juices more expensive to produce and sell. This can make organic juices less accessible to some consumers. Consumers are becoming increasingly price-sensitive and may be reluctant to pay a premium for organic juices when they can find cheaper conventional options that they perceive to be just as healthy. This can limit the potential growth of the organic juices market.
Market Segment Analysis
The global organic juices market is segmented based on product type, packaging type, end-use, distribution channel, and region.
Growing demand for organic mix juices is expected to boost the market growth
The organic mix juices segment is expected to dominate the global market with more than 40% of the market share. Currently, the companies are more focused on offering organic juices in mixed types as it includes higher nutritional content and also enable the manufacturers to offer a blend of different varieties of fruits and vegetables and others. Increased health consciousness, obesity control, and increased customer awareness about the composition of a product are the major factors behind the penetration of organic mix juices, in the market. Organic mix juices still represent a small part of the health and wellness market but have greater growth opportunities, based on the evolution of the consumer’s priority regarding the consumption of natural beverages.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
Increasing consumption of organic juices in North America
Due to a significant portion of the population becoming more health-conscious, the North American region dominates the global market for organic juices. According to Statista, roughly 23% of American consumers regularly consume juice. The market is being driven by the increased worry about sugar consumption brought on by the rising obesity rate. Producers of organic juices, which have advantages for immunity, intestinal health, and skin radiance, are drawn to the region's expanding market.
Source: DataM Intelligence Analysis (2023)
Market Companies
The major global players in the market include Danone, Suja Life LLC, The Coca-Cola Company, Organic Valley, PS Organic, James White Drinks, Ocean Spray, Evolution Fresh, Hain Celestial Group, and Purity Organic.
COVID-19 Impact on Market
The COVID-19 pandemic has impacted the food and beverages industry by growing a wide range of processed food and ready-to-eat drinks such as packed fruit juices due to their health benefits. Organic juices are a rich source of vitamin A, B, and C minerals such as calcium and iron; thus, it helps boost overall health and reduces the risk of disease, which is necessary for healthy well-being. However, the pandemic has disrupted supply chains and led to increased costs for many organic juice manufacturers, which has affected their ability to produce and distribute their products.
Ukraine-Russia War Impact
The Ukraine-Russia war has had a limited direct impact on the global organic juice market, as Ukraine and Russia are not major players in the global organic juice industry. However, the conflict has caused wider economic and political effects that can indirectly affect the global organic juices market. For example, the sanctions imposed by the United States, European Union, and other countries in response to the conflict have led to trade disruptions and increased costs for businesses in the region, which can affect the supply chain of organic juice manufacturers. This can cause price fluctuations and shortages in the global organic juice market.
Key Developments
- In May 2022, Kayco Beyond, a distributor of products that are healthful, convenient, and/or for restricted diets and lifestyles, announced the debut of Wonder Lemon, a brand-new, 100 percent organic cold-pressed juice with no added sugar.
- In September 2022, Uncle Matt's Organic, the top-selling organic orange juice brand, introduced two new kid-friendly products: No Sugar Added Lemonade Juice Boxes and No Sugar Added Strawberry Lemonade Juice Boxes.
- In July 2022, Karviva Beverages, formerly known as Karuna Beverages, introduced a new line of organically sourced nutritious drinks and beverages.
Why Purchase the Report?
- To visualize the global organic juices- market segmentation based on product type, packaging type, end-use, distribution channel, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of the organic juices market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global organic juices market report would provide approximately 69 tables, 72 figures, and 200 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
