Cold Pressed Juices Market Size
The Global Cold Pressed Juices Market reached USD 1.6 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 2.5 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period 2024-2031.
The Global Cold Pressed Juices Market is proliferating due to a variety of factors, including the increasing popularity of hydraulic juice presses and raw juice. High-pressure processing (HPP) is also being used to preserve the freshness of cold-pressed juices. Cold-pressed juice blends, fresh-pressed juice, and a variety of fruit and vegetable juice blends are also driving the cold pressed juices market's growth.
The methods used to extract juice, as well as juice pasteurization, play a significant role in nutrient retention and shelf-life of cold-pressed juice Companies in the industry are investing heavily in product innovation, marketing, and distribution to maintain their market position and expand their customer base.
Market Scope
| Metrics | Details |
| CAGR | 6.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Nature, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | North America |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Awareness and Interest in Healthy and Organic Food and Beverages Drive the Market Growth
As consumers continue to become more health-conscious and seek out healthier alternatives to traditional sugary beverages, the demand for cold pressed juice is expected to grow steadily in the future. In response to this growing demand, manufacturers are developing new products and marketing strategies to capture a larger share of the market.
For instance, on March 10, 2022, Kayco Beyond announced the debut of Wonder Lemon, a groundbreaking 100% organic cold-pressed juice with zero added sugar. Wonder Lemon made its first appearance at Natural Products Expo West 2022 in Anaheim, California, US. The launch of Wonder Lemon comes in response to the increasing demand for organic juices in the market.
Rising Disposable Income and Purchasing Power of Consumers Drive the Market Growth
As consumers' incomes increase, they have more money to spend on higher-priced premium products such as cold-pressed juice. This has increased demand for premium and organic cold-pressed juice, which typically commands a higher price than traditional juice options. Cold-pressed juice is perceived as a healthier alternative to conventional juice options, so consumers are willing to pay a premium.
This has increased sales and revenue for businesses in the cold-pressed juice market and manufacturers are also developing new products. For instance, on February 28, 2023, Clean Juice, the first and only USDA-certified organic juice and food bar franchise, introduced New Organic Cashew Milks and Blue Cold-Pressed Juice as the latest rising stars of innovation
Market Segment Analysis
The Global Cold Pressed Juices Market is segmented based on type, nature, distribution channel, and region.
Increased Awareness of the Health Benefits Associated With Vegetable Consumption
The vegetable juice segment has held the largest Global Cold Pressed Juices Market share. This dominance can be attributed to several factors contributing to the popularity of vegetable juices among consumers. The increasing awareness of the health benefits of vegetable consumption has driven the demand for vegetable juices.
Manufacturers are also developing innovative vegetable juice blends and introducing new flavors to cater to consumer preferences. For instance, on May 9, 2023, Natalie's Juice Company has recently launched two exciting new blends: Fresh Pressed Tomato Reishi and Tangerine Pineapple Aloe Juice. These innovative creations showcase Natalie's commitment to providing unique and refreshing options for consumers.
Source: DataM Intelligence Analysis (2024)
Market Geographical Share
Increased Health Consciousness Among Consumers in Asia Pacific
The Asia Pacific region has emerged as the dominant Global Cold Pressed Juices Market, exhibiting significant growth and a market share of about 32% in 2022. The increasing health consciousness among consumers in the Asia Pacific region has fueled the demand for cold-pressed juice.
Manufacturers operating in this market should capitalize on the region's growing demand, adapt their strategies to cater to local preferences and invest in innovative product development and marketing initiatives to sustain their competitive advantage.
For instance, on December 2, 2022, JACE Beverage introduced a new 100 percent certified natural cold-pressed juice brand. Their focus lies in offering consumers juices that are entirely natural and free from added sugars. Each juice is carefully crafted with twelve unique blends, ensuring a fresh, authentic flavor experience without additional flavors or concentration.
Source: DataM Intelligence Analysis (2024)
Market Companies
The major Global Cold Pressed Juices Market players include PepsiCo, Starbucks, Hain Celestial, Suja Life, Evergreen Juices Inc., Pressed Juicery, Liquiteria, Evolution Press, JustPressed, and Juice Generation.
COVID-19 Impact on Market
COVID-19 caused supply chain disruptions, impacting the availability of raw materials used to produce cold-pressed juice. The closure of restaurants, cafes, and other food service establishments led to a decline in sales of cold-pressed juice in those channels. However, with the pandemic outbreak, consumers became more health-conscious and began seeking products that could help boost their immunity and overall health. As a result, there was a surge in demand for cold-pressed juice, considered a healthy and natural beverage option.
Artificial Intelligence Impact Analysis
Artificial Intelligence (AI) is playing a significant role in the global cold pressed juices market, revolutionizing various aspects of production, distribution, and customer experience. The integration of AI technologies is driving efficiency, quality, and innovation across the industry. AI is making an impact in the optimization of juice extraction methods.
Through machine learning algorithms, companies are able to analyze data on different extraction techniques such as hydraulic juice press, and identify the most efficient and effective methods for maximizing juice yield and quality. This enables producers to streamline their processes and ensure consistent product quality.
By Type
- Vegetable Juices
- Fruit Juices
- Blends
By Nature
- Non-organic
- Organic
By Distributional Channel
- Supermarkets/Hypermarkets
- E-stores
- Convenience Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On March 8, 2022, Kayco Beyond introduced "Wonder Lemon," a new brand of 100% organic cold-pressed juice that offers a refreshing citrus taste and numerous health and wellness benefits. With its fresh and delicious juices, Wonder Lemon is set to be a game-changer in organic juices.
- On February 3, 2022, the Naked Juice Company unveiled a new smoothie that combines the refreshing flavors of orange and lime. The company believes that this latest addition to its product line will appeal to customers and contribute to the growth of the brand, as it can adapt to consumers' evolving preferences.
- In January 2021, the Hain Celestial Group Inc. acquired snack brands ParmCrisps and Thinsters. With each purchase, the company's strategy is to provide customers with a range of healthy snack options, including fruit and vegetable juices.
Why Purchase the Report?
- To visualize the Global Cold Pressed Juices Market segmentation based on type, nature, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous cold-pressed juice market-level data points with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Cold Pressed Juices Market Report Would Provide Approximately 61 Tables, 57 Figures And 118 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
