Market Size
The Global Carbonated Ready to Drink Tea market reached USD 5.1 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 8.8 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2024-2031. Consumers are increasingly seeking healthier beverage options, and this trend extends to carbonated ready-to-drink teas. For instance, about 6.3 billion kilograms of tea were consumed globally in 2020.
Ready-to-drink beverages, including carbonated teas, are valued for their convenience and portability. Brands are focusing on packaging innovations such as cans, bottles, or pouches that are lightweight, easy to carry, and suitable for on-the-go consumption.
Flavor innovation plays a significant role in driving market growth. Brands are introducing unique and exotic flavors to attract consumers who are looking for new taste experiences. This includes fruit-infused teas, herbal blends, and novel flavor combinations, expanding the range of options available to consumers.
Beverage carbonation technology continues to evolve, with carbonation techniques and equipment advancements. Manufacturers are adopting advanced carbonation technologies to achieve consistent and desired levels of carbonation in ready-to-drink teas. These trends in carbonation processes and beverage carbonation technology contribute to the overall growth and innovation within the carbonated ready-to-drink tea market, enhancing the quality, customization, and consumer experience of carbonated tea products.
Market Scope
| Metrics | Details |
| CAGR | 7.2% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Product Type, Ingredient, packaging, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North-America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
The Health and Wellness Trend is Driving the Carbonated Ready-To-Drink Tea Market Growth
As consumers become increasingly health-conscious, they are seeking beverages that offer better nutritional profiles compared to traditional carbonated soft drinks. Excessive sugar consumption has been linked to various health issues, including obesity, diabetes, and cardiovascular diseases. Carbonated tea provides a healthier alternative with lower sugar content, natural ingredients, and potentially beneficial compounds from tea leaves.
The World Obesity Atlas 2022, published by the World Obesity Federation, predicts that one billion people globally, including 1 in 5 women and 1 in 7 men, will be living with obesity by 2030. Carbonated ready-to-drink teas are often marketed as low-calorie or zero-calorie options, appealing to individuals who are conscious of their calorie intake and weight management. These beverages provide a refreshing and flavorful choice that satisfies the desire for carbonation without adding excessive calories to the diet.
The Growing Demand for Low Sugar Drinks is a Key Driver Behind the Growth of the Carbonated Ready-To-Drink Tea Market
Carbonated ready-to-drink teas provide a refreshing and flavorful option that appeals to health-conscious consumers seeking alternatives to sugary carbonated soft drinks. According to International Diabetes Federation, a total of 537 million individuals (20-79 years old) worldwide have diabetes. According to projections, there will be 643 million diabetics worldwide by 2030 and 783 million by 2045. As a result, a growing emphasis is on making healthier choices, including tea beverages with lower sugar content.
The demand for carbonated ready-to-drink tea has been fueled by a shift away from traditional sugary soft drinks. Consumers actively seek out low-sugar alternatives that provide a carbonated and enjoyable experience. Carbonated ready-to-drink teas offer a way to satisfy the desire for bubbles and a flavorful beverage while reducing sugar intake.
Fluctuating Raw Material Costs Can Restrain the Growth of the Carbonated Ready-to-Drink Tea Market
Fluctuations in the cost of raw materials, particularly tea leaves and natural flavorings, can lead to price volatility for carbonated ready-to-drink teas. When the cost of raw materials increases, manufacturers may face higher production costs, which can result in higher retail prices for consumers. This can potentially reduce consumer demand and hinder market growth, especially if consumers perceive the products as too expensive compared to alternatives.
Fluctuating raw material costs can impact the profit margins of carbonated ready-to-drink tea manufacturers. When the cost of raw materials rises, manufacturers may struggle to maintain their profit margins, especially if they are unable to pass on the increased costs to consumers due to price sensitivity. This can affect the competitiveness of carbonated ready-to-drink tea brands compared to other beverage categories that may have more stable raw material costs.
Market Segmentation Analysis
The Global Carbonated Ready-to-Drink Tea Market is segmented based on product type, ingredient, packaging, distribution channel, and region.
Increasing Demand for Energy Drinks Helps to Boost Segment Growth
The Global Carbonated Ready-to-Drink Tea Market is segmented by product type into energy drinks, recreational drinks, and others.
In 2022, energy drinks had the greatest share of the market. The demand for energy drinks has increased as a result of shifting consumers’ interests, lifestyles, and tastes as well as ongoing product innovations. For instance, according to Statista, Around 159 billion dollars were made from the sale of energy and sports drinks globally in 2021. Also, an increase in product launches by major key players helps to boost segment growth in the forecast period.
Some of the major key players in the market manufactured energy drinks are Red Bull, Taisho Pharmaceutical Co. Ltd., and PepsiCo. Inc., Monster Energy, Lucozade, The Coco-Cola Company, Amway, and Arizona Beverages USA. These key players follow merger and acquisition strategies to expand their business.
Market Geographical Share
Consumer Preference Due to Health Consciousness in North America Region
In 2022, North America had the highest share of carbonated ready-to-drink tea. The carbonated ready-to-drink tea market has gained popularity among North American consumers who seek refreshing and convenient beverage options. In 2021, RTD tea had volume sales amounting to about 1147.3 million 192-oz. cases. The unique combination of carbonation and tea flavors (e.g., green tea, black tea, herbal tea) appeals to a wide range of consumers, driving demand in the region.
The North American market has seen a growing trend of health consciousness and a shift towards healthier beverage choices. Carbonated ready-to-drink teas often offer lower sugar content compared to carbonated soft drinks, making them a preferred option for health-conscious consumers.
Market Companies
The major global players include Talking Rain, Sunny Delight Beverages Co., TeaZazz, PepsiCo, Suja Juice, Unilever, Coca-Cola, Lactalis, Starbucks and Nestle.
COVID-19 Impact on Market
During lockdowns and restrictions, consumers turned to packaged and shelf-stable products, including ready-to-drink teas, as convenient and safe options. This led to an increase in demand for ready-to-drink tea products that could be consumed at home or on the go.
The pandemic heightened the focus on health and wellness, leading consumers to seek out healthier beverage options. Ready-to-drink teas, especially those with functional or natural ingredients, were seen as healthier alternatives to carbonated soft drinks, leading to increased demand.
However, the pandemic caused disruptions in global supply chains, impacting the availability of ingredients, packaging materials, and manufacturing operations. This led to potential shortages and delays in the production and distribution of ready-to-drink tea products.
The closure or limited operation of restaurants, cafes, and food service outlets significantly affected the consumption of ready-to-drink teas in these channels. The on-premise consumption of ready-to-drink teas, such as iced teas or tea-based beverages served in cafes, was significantly reduced.
Key Developments
- In October 2023, Hrbvor launched a line of Ready to drink still and sparkling herbal iced teas with functional benefits.
- In August 2022, Jay Shetty, cofounder of the JOYO brand launched ready-to-drink (ready-to-drink) sparkling teas. The newly launched products are available in all Erewhon stores in the Los Angeles area. It is available in five blends Unsweetened Black Tea, Raspberry Black Tea, Black Tea with Lemon, Peach Black Tea, and Tropical Green Tea.
- On September 27, 2022, Seth Goldman and Barry Nalebuff, co-founders of Honest Tea, along with well-known chef Spike Mendelsohn, announced their return to the bottled tea industry with the introduction of Just Ice Tea, a ready-to-drink organic iced tea brand that focuses on sourcing straightforward ingredients and Fair-Trade Certified teas and sweeteners. These organic teas are available in various types such as berry hibiscus herbal tea, honey green tea, Moroccan mint tea, original green tea, peach oolong tea, and ½ tea ½ lemonade.
Why Purchase the Report?
- To visualize the Global Carbonated Ready-to-Drink Tea Market segmentation based on product type, ingredient, packaging, and distribution channel to understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous carbonated ready-to-drink tea market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Carbonated Ready to Drink Tea Market Report Would Provide Approximately 71 Tables, 66 Figures And 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
