Market Size
Global Fruit Beer Market reached USD 402.1 billion in 2022 and is expected to reach USD 631.9 billion by 2031 growing with a CAGR of 5.8% during the forecast period 2024-2031. The growing demand for non-alcoholic and fruit-flavored beers with increasing health awareness drives the growth of the global fruit beer market.
The fruit flavored beers have been a growing trend in recent years. Unlike conventional beer products, fruit-infused beers are regarded as less harmful to human health. Many fruit beer styles are now in use. Fruits like cherries and peaches are used to fruit sour beers. They rarely harm the liver, kidneys, and other body parts. Many health advantages offered by fruit ale, along with its fruit aroma and flavor characteristics, are expected to increase the market’s demand.
Growing consumer preference for alcohol-free beer, increased disposable income, the substitutability of safe craft fruit beer instead of harmful alcoholic drinks, rising health awareness among people, change in consumer preferences, and new product launches with several flavors are a few factors driving the global fruit beer market growth.
Market Scope
| Metrics | Details |
| CAGR | 5.8% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Fruit Flavor, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other vital Insights. |
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Market Dynamics
The Growing Preference for Low or Alcoholic-Free Beers Drives the Growth of the Global Fruit Beer Market.
There is rising demand for low or alcohol-free beers in the market. Alcohol consumption leads to many health issues, including liver, kidney, heart, and digestive problems. The growing health concerns are driving people towards low or alcoholic-free beers. According to World Health Organization, the number of alcohol drinkers has decreased by nearly 5% since 2000, which in turn is expected to fuel its market.
Most manufacturers are utilizing this opportunity and launching products to satisfy consumer needs. Fruits lambics are made by adding fruit extracts and fruit purees to the beer. For instance, in May 2019, St. Peters, an independent brewing company in England, introduced a new fruit beer, Elderberry, and Raspberry Free, to address the requirements of health-conscious people. This particular beer is totally natural, rich in nutrients, and alcohol-free.
Diversification in Distribution Channels Drives the Fruit Beer Market Growth.
The distribution channel is modified according to consumer convenience so that the produced products are effectively delivered to consumers in distinct regions. Most of the critical players in the market are developing several online and offline distributions for the quick and convenient distribution of products for consumers.
The supermarket holds the maximum percentage of sales of fruit beer as it is convenient to grab essentials in nearby stores. The online medium is also expanding with much preference given because of the hectic lifestyles. The online platform allows consumers to order their favorite product from the diverse options available and facilitates delivery at home. In addition, to attract the consumer base to shop online, marketers keep offering discounts and other benefits to boost sales for the market.
The Health Concerns Related to Longterm Consumption of Fruit Beers Restrains the Market Growth.
The growing campaigns against the consumption of alcohol are restraining the global fruit beer market growth negatively. The fruit beers are loaded with sugars and calories. The long-term consumption of these fruit-based beers can lead to severe health issues such as obesity and diabetes. These factors are hindering the market growth.
The fruit beers are dense in sugar and high in calories. The over consumption may lead to being overweight. World Health Organization estimates that over 1.9 billion adults are overweight, and around 650 million adults are obese. These beers can also lead to diabetes, liver damage issues, and even alcohol addiction if consumed long-term.
Market Segment Analysis
The global fruit beer market is segmented based on fruit beer, distribution channel, and region.
In the Global Fruit Beer Market, the Raspberry Segment Holds the Largest Market Share.
The global fruit beer market has been segmented by fruit flavor into raspberry, strawberry, blueberry, peaches, and others. into cereals and legumes. The raspberry segment held the largest fruit beer market share of 38.8% in 2022 in the fruit beer market analysis report. The excellent nutritional properties of raspberries are driving the segment’s growth.
Raspberries have low calories and high levels of fiber, vitamins and minerals. These nutritional benefits drive health-conscious people towards these flavor beers, expanding the segment’s growth. In addition, raspberries have an excellent tart and sweet taste, attracting people’s attention. These factors drive the growth of the segment in the market.
Market Geographical Share
The North America Held the Largest Share of the Global Fruit Beer Market.
The global fruit beer market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American fruit beer market held the largest market share of 38.6% in 2022 in the fruit beer market analysis. The rising consciousness among consumers concerning the harmful effects of alcohol is driving the target market in this region.
The region's increasing new product development and healthier living trend positively affect the market growth. The increasing demand for alcohol-free beverages among the consumers of this region also drives the market. The increasing trend of socializing at bars, pubs, and restaurants, coupled with an increasing number of restaurants and lounges in the region, is expected to impact the market growth certainly.
Market Companies
The major global players in the market include Abita Brewing Company, Coolberg Beverages Pvt ltd., New Glarus Brewing Company, St Peter’s Brewing Co Ltd., New Belgium brewing company, Allagash Brewing Company, Sapporo Breweries, Company, Carlsberg Group, Magic Hat Brewing Company, and Founders Brewing Co.
COVID-19 Impact on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:
The unprecedented COVID-19 pandemic in 2020 profoundly affected the beverage industry. Covid-19 has considerably impacted the global beverage supply chain phases involving fruit beer production, processing, distribution, and consumption due to lockdowns and restrictions imposed by various governments.
Everything has changed due to the COVID-19 epidemic. It has influenced practically every industry, whether positively or negatively. The COVID-19 pandemic's effects on world economic conditions have had an influence. They could impact interest rates, foreign exchange rates, commodities and energy prices, and the efficient operation of financial and capital markets.
The COVID-19 pandemic issue has had an impact on the beverage industry as well. The COVID-19 pandemic is upending life, and the beverage sector is seeing increased trends like fruit beers. The food businesses are launching innovative programs, including fruit beers, that are straightforward to consume.
By Fruit Flavor
- Raspberry
- Strawberry
- Blueberry
- Peaches
- Others
By Distribution Channel
- On-trade
- Bars
- Restaurants
- Pubs
- Others
- Off-Trade
- Supermarkets
- Specialty Stores
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- In 2022, Sonnen Hill Brewing, a Canadian brewing company, announced the launch of a limited-edition fruit beer that Blackberry and Raspberry prepare along with grain and Ontario fruit.
- In 2022, Kenya Breweries Limited launched Rockshore Tropical Lager, which is a brand new, alcoholic, fruit-flavored beer belonging to the KBL light beer category. The new flavored beer has 4.2% alcohol by volume (ABV) and is naturally flavored with pineapple and passion fruit from tropical African fruits.
- In July 2021, Orion Breweries, the beer brewery in Japan, released 75 Beer Fruit Saison, a limited-edition beer favoured with mangoes from Okinawa.
Why Purchase the Report?
- To visualize the global fruit beer market segmentation based on fruit flavor, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of fruit beer market-level with all segments.
- The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
The global fruit beer market report would provide approximately 53 tables, 48 figures and 165 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
