Market Overview
The Global Bath Soap Market valued USD XX million in 2020 and is estimated to reach USD XX million by 2031, growing at a CAGR of XX%.
Bath soaps are personal care products made from a combination of alkalis, such as caustic soda and caustic potash. They also comprise glycerin, animal or vegetable fats, propylene glycol, allantoin, sodium laureth sulfate (SLS), and triethanolamine. They assist in unclogging pores, removing dirt and debris, and conditioning the skin. Due to the significant rise in pollution levels, there is an increase in the utilization of bath soaps around the world for protecting skin from infectious pollutants. This represents one of the key factors positively influencing the market. Apart from this, the easy availability of eco-friendly bath soaps made from organic and vegan ingredients are strengthening the growth of the market.
Source: DataM Intelligence Analysis (2021)
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Market Dynamics:
Rising awareness regarding personal hygiene to fuel product demand
Maintaining cleanliness is of utmost importance to reduce occurrence and spread of diseases caused due to unhygienic practices. Washing off infectious microorganisms from hands helps to limit the spread of germs. For instance, according to the article, ‘Forgetting to wash your hands can cost lives’ published in May 2017 by the World Health Organization, about 400,000 babies and 30,000 women die per year globally due to infections caused by lack of sanitation as well as poor hand washing practices. Moreover, initiatives such as ‘Global Handwashing Day (15th October)’, ‘World Hand Hygiene Day (5th May)’, and ‘World Toilet Day (19th November)’ are promoting the use of these products. These initiatives are making people more aware of the importance of washing hands with surfactant products before cooking, before and after eating, and also after using the toilet, which is important to prevent illnesses. Prevalence of infectious diseases such as diarrhea, pneumonia, and SARS, among others, can be significantly reduced by following proper hand-hygiene.
Moreover, key players are focusing on introducing novel solutions such as deodorants and fragrance-free and transparent soap scrubs to attract customers. Additionally, players are moving towards sustainable products by taking efforts to use organic and vegan ingredients as well as focusing on introducing eco-friendly packaging solutions. For instance, in October 2019, Dove, a brand of Unilever, announced that all beauty bar products of Dove will be free of plastic by the end of 2020. Moreover, companies are taking the initiative of reducing plastic use by increasing the use of recycled plastic and replacing plastic packaging with more sustainable materials such as paper and metal. Furthermore, the emerging trend of herbal and handmade products has the potential to grow the market size significantly. Various organizations such as the Handcrafted Soap and Cosmetic Trade Associations are coming forward to give training for manufacturing handmade washing and bathing surfactant products, which, in turn, have created strong business opportunities particularly for women entrepreneurs.
Market Segmentation:
Increasing demand for solid bath soaps
Solid soaps are traditionally the most widely used form of bath soaps globally. Solid soaps include bars, paper strips, flakes, and powders of typical chemical formulation. Bars also come in varied sizes such as square, round, and oval, among others, and also in an opaque or clear format. Floating solid washing and bathing surfactant products with the shape of animals or birds are also popular among children. Therefore, a wide variety offered in a solid category makes it a dominant segment. Additionally, washing and bathing surfactant bar products are more cost-effective as they do not need bottle packaging or dispensers as compared to their liquid counterpart. However, liquid washing and bathing surfactant products are considered more convenient to use and therefore, are considered to be one of the fastest-growing segments in this market.
Market Geographical Share:
Asia-Pacific is expected to dominate the global bath soap market in the year 2020
Asia Pacific bath soap market is expected to grow with a CAGR of XX% during the forecast period. This is attributable to the presence of a large young population in countries such as China, India, and Japan in the region. For instance, according to the data by the Food and Agriculture Organization (FAO) 2020, the median age of the Asian population is estimated to be 28 while that of North America is 38, and Europe is 42. The major players in the India bath soap market are Godrej Consumer Products Limited, Hindustan Unilever Limited, ITC Limited, The Himalaya Drug Company, Wipro Enterprises (P) Ltd, and others. According to the report “India Bath & Shower Market Outlook, 2025” published by Bonafide research, in 2020, the bath and shower market which is bifurcated in soap and body wash & shower gel products have crossed a mammoth INR 21,000 Crore mark with a very health growing rate. According to industry sources quoting Kantar Household panel data, Santoor's all-India market share in January-March 2019, at 15.1%, has exceeded Lux's 12.5%, but is less than Lifebuoy's 17.7%. The urban market data, however, shows Santoor (13.4%) ahead of both Lux (12%) and Lifebuoy (13%).
Source: DataM Intelligence Analysis (2021)
Market Competitive Landscape:
The global bath soap market is highly fragmented with many players. Unilever, Procter & Gamble, Johnson & Johnson Services, Inc., Paris Presents, Inc., and Himalaya Wellness Company are some of the leading companies in the market. The key players are adopting various key strategies such as product launches, collaborations, mergers & acquisitions which are contributing to the market globally. For instance, in August 2020, RSPL initiated its foray into bathing soaps by starting 'Glori,' its new soap brand. In February 2020, Beiersdorf AG announced the acquisition of STOP THE WATER WHILE USING ME, a brand based in Hamburg, Germany. The brand offers innovative soaps, shower gels, and shampoo that is expected to strengthen Beiersdorf AG’s position in the country. In April 2020, Procter & Gamble launched water-free ‘swatches’ of soaps and detergents, which will foam when water is added, and is expected to reduce the use of water during the production process significantly.
COVID-19 Impact:
Pandemic has positively impacted the bath soap market
Bath soap market had witnessed exponential growth during COVID-19 pandemic, owing to increased attention towards personal hygiene and cleanliness. Covid-19 has prompted some of the top packaged goods manufacturers to bring out more hygiene and germ-protection soaps in a highly competitive category as the fear of getting infected pushes households to use cleaning products. Emami Ltd, Godrej Consumer Products Ltd, Dabur India and ITC Ltd have launched new ranges of antiseptic or germ-kill soaps under existing brands in the $3.1 billion bar soap market. While Dabur entered the germ protection category with a soap brand called Sanitize, Emami marked its re-entry in the category with two variants of Boroplus soap. Wipro's Santoor, too, has switched its communication to promote its hygiene benefits. In July 2020, ITC Ltd., that owns the beauty soap brand Vivel, launched a new soap under Savlon Hexa, extending its Savlon germ protection brand further.
Why Purchase the Report?
- Understand the current market scenario and viability of global bath soap over the forecast period
- Visualize the composition of the global bath soap market in terms of type, nature, form and distribution channel to identify major players, growth potential, and market strategies
- Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
- Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market
What we offer?
- PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
- Excel data sheet with valuable data points of the global bath soap market – Regional and Country level segmentation
- Product mapping in excel for the key products of all major market players
- Market share analysis covering business revenues ($) and revenue share (%) of key market players
The global bath soap market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages
Target Audience 2024
- Soaps Manufacturers
- Import and Export Companies
- Industry Investors/Investment Bankers
- Education & Research Institutes
- Research Professionals
