Personal Care Shower and Bath Market Size, Share, Industry, Forecast and outlook (2024-2031)

Personal Care Shower and Bath Market is segmented By Product Type (Bath Soaps, Shower Gels, Body Scrubs, Others), By Form (Solid, Gels & Jellies, Liquid, Others), By End-User (Men, Women), By Distribution Channel (Online, Offline) and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Global Personal Care Shower and Bath Market reached US$ 85.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 131.5 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2024-2031.

Personal care products for showers and baths offer many options to enhance the bathing experience. They include shower gels, body washes, bar soaps, bath salts, bath oils, and shower and bath accessories. These products cater to individual preferences and provide a soothing and rejuvenating experience. In addition to providing luxury and a pleasant atmosphere with fragrances and scents, they contain moisturizing agents that nourish and hydrate the skin.

This comprehensive range of products is expected to drive lucrative sales and contribute to the growth of the global personal care shower and bath market. The market's expansion is further fueled by the increasing demand for long-lasting scent products and the growing acceptance of glossy repair shampoo products, which effectively address dandruff issues.

Market Scope

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Market Dynamics

The Increasing Demand for Long-lasting Scent Products Drives Market Expansion.

The personal care industry has witnessed an increasing demand for long-lasting scent products. Numerous studies and surveys have highlighted a growing consumer preference for bath and shower products with a lingering fragrance. Furthermore, sales data from major personal care brands indicate a significant upsurge in demand for scented shower and bath products in 2022.

This data supports the notion that the rising demand for long-lasting scent products is a pivotal driving force behind the growth of personal care products for showers and baths.

For instance, on January 12, 2023, ITC Engage launched a gender-free fragrance – One Soul. The new Engage Eau De Parfum range presents a diverse selection of bouquets that cater to different moods and occasions. It includes invigorating day fragrances that provide a bright and energizing aura and romantic night fragrances that combine light scents with woody, vanilla, and rose notes, creating an enchanting and long-lasting fragrance experience.

The Presence of Toxic Ingredients and High Cost Hampering the Market Growth.

The presence of harmful ingredients like formaldehyde or 1,4-dioxane in various bath and shower products can negatively affect the skin, leading to issues such as rashes or allergic reactions. This poses a significant challenge to the growth of the market.

Additionally, the relatively high cost of certain products, including body washes and bath additives, may restrict their market penetration in less developed regions. These factors are expected to limit the demand and adoption of such products, creating hurdles for market expansion.

Market Segment Analysis

The Global Personal Care Shower and Bath Market is segmented based on product Product Type, form, end-user, distribution channel and region.

Shower Gels Segment Accounts for the Highest Share in the Global Personal Care Shower and Bath Market

In 2022, the shower gels segment accounted for the largest revenue share, exceeding 52.6%. Shower gels have emerged as a popular choice for personal hygiene, offering a convenient and effective cleansing experience. These liquid-based products are designed to cleanse the body, leaving the skin refreshed and fragrant. With a wide variety of scents and formulations available, shower gels cater to diverse consumer preferences.

Their popularity can be attributed to factors such as ease of use, pleasant fragrances, and the ability to provide a luxurious bathing experience drives the segment expansion in the global personal care shower and bath market.

For instance, on May 20, 2023, ITC Fiama launched shower gels and perfumes ‘Happy Naturals’. The Fiama Happy Naturals film introduced the concept of "fragrance layering" in personal wash routines, demonstrating its application in both in-shower and post-shower rituals using Shower Gels and Perfume Mists.

Source: DataM Intelligence Analysis (2023)

Market Geographical Share

Asia-Pacific is Expected to be the Dominating Region During Forecast Period.

The Global Personal Care Shower and Bath market is segmented by region into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

With a significant market share of over 42.8% in 2022, Asia Pacific emerged as the leading region in terms of revenue. This can be attributed to the rising demand for tearless shampoo and body wash in countries like China and India. For instance, on January 15, 2021, St. Botanica launched a premium all-new haircare range - GO Range under St. Botanica.

The GO Range is formulated with powerful naturally-derived ingredients, carefully blended with essential botanical extracts. This unique combination strengthens and fortifies the hair surface, providing a nourishing boost of natural goodness to enhance the health and vitality of trees.

In China, the adoption of glossy repair conditioners has become a growing trend, contributing to market growth. Additionally, the demand for anti-dandruff shampoos is driving the market in China. Meanwhile, there is a growing consumption of sustainable shower and bath care products in India, which is expected to propel market growth in the region further.

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Source: DataM Intelligence Analysis (2023)

Competitive Landscape

The major global players include Unilever plc, Procter & Gamble, Reckitt Benckiser Group plc, Amway, L'Oréal S.A., The Face Shop, 3Lab Inc., GOJO Industries, Inc., Shiseido, and Lion Corporation.

Covid Impact

The Global Personal Care Shower and bath market have experienced a positive impact from the COVID-19 pandemic, primarily driven by the increased usage of personal hygiene and health products. The demand for unique cleansing products has surged worldwide as people prioritize hygiene during the pandemic, leading to a significant need for these products in retail stores. Manufacturers have ramped up production to meet the rising demand for soap items.

For instance, Henkel increased its global soap supply capacity by approximately 30% in the first quarter of 2020. During the same period, Unilever also witnessed a volume increase in skin cleaning and hygiene products, expanding its Hygiene brand to around 43 additional markets. The demand for spa bath shampoo and liquid soaps has gained considerable traction as consumers seek protective liquid solutions amidst the COVID-19 era.

Furthermore, manufacturers are focusing on maintaining sanitization standards in their products, which is expected to continue in the market. These factors present lucrative opportunities for the personal care shower and bath market during the forecast period.

By Product Type

• Bath Soaps
• Shower Gels
• Body Scrubs
• Others

By Form

• Solid
• Gels & Jellies
• Liquid
• Others

By End-User

• Men
• Women

By Distribution Channel

• Offline
• Online

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On November 25, 2022, mCaffeine launched Coffee Body Scrub with Almonds, Coffee Body Scrub with Berries, Coffee Body Butter with Almonds, and Coffee Body Butter with Berries. The Coffee Body Scrub and Coffee Body Butter range is carefully designed to cater to body care requirements during winter, providing various irresistible options. The Coffee Body Scrub offers multiple benefits, including gentle exfoliation, elimination of dryness, tanned skin, dead skin cells, and effective moisturization.
• On August 26, 2022, Saltair launched KP Body Scrub, an exfoliating and nourishing glycolic body scrub meant to reveal smoother, more radiant-looking skin.
• On July 28, 2021, Tree Hut Launched 2 New Body Scrubs at Ulta Beauty. Margarita Citron Shea Sugar Scrub brightens dull, dry skin with the juicy scent of Margarita Citron. Consumers will experience a bright, fruity blend with key citrus, mint, and vetiver notes.

Why Purchase the Report?

• To visualize the Global Personal Care Shower and Bath market segmentation based on product type, form, end-user, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous personal care shower and bath market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Personal Care Shower And Bath Market Report Would Provide Approximately 77 Tables, 82 Figures And 195 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies