Global Men Personal Care Market is Segmented By Product (Skin Care, Personal Grooming, Hair Care, Personal Cleanliness, Others), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Sales, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Men Personal Care Market Overview
The Global Men Personal Care Market reached US$ 59 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 120 billion by 2030. The market is growing at a CAGR of 9.2% during the forecast period 2023-2030.
The Global Men Personal Care Market is the industry that focuses on producing and selling personal care products specifically designed for men. This market encompasses products such as skincare, haircare, oral care, grooming, and fragrance products. The increasing awareness among men about personal grooming and the growing demand for male-specific products contribute to expanding the Men Personal Care Market.
The Men Personal Care Market is expected to show significant growth and is expected to continue expanding in the forecasting period. Factors driving this growth include changing societal norms, increasing disposable income, and shifting perceptions of masculinity, which lead to a greater emphasis on personal grooming among men.
Men Personal Care Market Scope
|
Metrics |
Details |
|
CAGR |
9.2% |
|
Size Available for Years |
2021-2030 |
|
Forecast Period |
2023-2030 |
|
Data Availability |
Value (US$) |
|
Segments Covered |
Product, Distribution Channel, and Region |
|
Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
|
Fastest Growing Region |
North America |
|
Largest Region |
Asia-Pacific |
|
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
Men Personal Care Market Dynamics
Rising Awareness of Self-Care Among Men Drives the Market Growth
As men become more conscious of the importance of self-care, they are actively seeking personal care products to enhance their grooming routines and overall well-being. This increased awareness has led to a significant expansion of the market, with manufacturers and brands introducing a wide range of men-specific products to meet the rising demand.
The market is witnessing the development of innovative skincare, haircare, oral care, grooming, and fragrance products tailored to address the unique needs and preferences of men. For instance, in March 2021, Procter & Gamble brand, Gillette, launched the first razor, Gillette SkinGuard Sensitive, designed especially for men with sensitive skin. They also expanded their product range with the luxurious GilletteLabs Heated Razor collection.
Changing Societal Norms and Attitudes Towards Male Grooming Drives the Market Growth
Changing societal norms and attitudes towards male grooming are driving the global men's personal care market. As societal perceptions evolve, there is a growing acceptance and encouragement of men engaging in personal grooming practices. This shift in attitudes has led to a significant increase in the demand for men's personal care products.
As a result, the men's personal care market is experiencing substantial growth. According to the survey conducted among 47 countries in 2021 by consumer insights firm GWI, male consumers demonstrated an increased interest in beauty and cosmetics. The findings revealed a growing trend of men actively engaging with the beauty industry and expressing a desire to explore and incorporate beauty and cosmetic products into their personal care routines.
Limited availability of a diverse range of products hampers the market growth
Compared to the women's personal care market, the variety of men-specific products, especially in certain regions, may be relatively restricted, limiting the options for men and hindering the market growth.
Men Personal Care Market Segment Analysis
The Global Men Personal Care Market is segmented based on product, distribution channel, and region.
Increased Use of Skin Care Products Due to Product Launches
The skin care products segment dominated the market for men's personal care and held the largest revenue share in 2022. This segment maintained its dominance over the forecast period. The market witnessed a growing use of products such as creams, face wash, and serums, driven by an increase in product launches in the men skincare segment.
For instance, in December 2021, Vivalui introduced skin cleansers specifically formulated for men, targeting skin concerns like oily skin, dull dry skin, redness, and irritation. These product launches contributed to the growth and expansion of the men skincare segment, further solidifying its position as the leading category in the market.
Source: DataM Intelligence Analysis (2023)
Men Personal Care Market Geographical Penetration
The Strong Presence of Established Manufacturers in North America
North America dominated the market for men's personal care and accounted for the largest revenue share in 2022. The increasing awareness about the benefits of using men's personal care products, such as face washes and moisturizers, for cleansing the face and eliminating dirt, also contributed to the market's expansion.
According to a Byrdie article published in May 2020, in the U.S., the average male spent approximately USD 244 per month on skin care products, with a significant portion of the expenditure allocated to facial moisturizers. This indicates a growing awareness and interest in men's skincare products. As a result, the demand for such products is expected to continue increasing in the forecasting period.
Source: DataM Intelligence Analysis (2023)
Men Personal Care Market Competitive Landscape
The major global men personal care market players include Procter & Gamble, Unilever PLC, Estée Lauder Companies, Johnson & Johnson, Loreal SA, Avon Products, Incorporated, Kao Corporation, Colgate -Palmolive Company, Beiersdorf AG, Shiseido Company, Limited.
COVID-19 Impact Analysis
The pandemic caused disruptions in the global supply chain, affecting the availability and distribution of men's personal care products. Many individuals faced financial uncertainties, prioritizing essential goods over discretionary purchases, which impacted the market's growth. However, as individuals spent more time at home, there was an increased demand for home grooming solutions.
The pandemic accelerated the shift towards e-commerce, with more consumers turning to online platforms for their shopping needs. This led to increased online sales of men's personal care products, as individuals sought convenient and contactless purchasing options.
Artificial Intelligence Impact Analysis
The integration of artificial intelligence (AI) technologies has a transformative impact on the global men's personal care market. AI-powered algorithms and data analysis facilitated the development of innovative and effective men's personal care products. Machine learning algorithms analyzed customer feedback, preferences, and market trends to identify gaps and optimize formulations, resulting in improved products tailored to specific needs.
By Product
- Skin Care
- Cream & Lotion
- Moisturizer
- Cleansers
- Others
- Personal Grooming
- Razor
- Pre-Shave Lotion
- After Shaving Gel
- Shaving Cream
- Hair Care
- Shampoo
- Conditioners
- Hair Gel
- Hair Spray
- Others
- Personal Cleanliness
- Soaps
- Body Washes
- Others
- Others
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Sales
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On December 1, 2022, Kao Corporation launched UNLICS, a cosmetics brand targeting Gen Z men who aspired towards a beauty that went deeper than personal grooming. The UNLICS products were introduced on the official UNLICS online retail site, Rakuten, and Amazon.
- In March 2021, Lumin, a manufacturer of men's skincare products, introduced a skin moisturizer with SPF protection, the UV-defense moisturizing balm. The product was designed to be sustainable and free of dangerous chemicals, offering men a reliable option for protecting their skin from harmful UV rays.
- In October 2021, Vedix, a customized ayurvedic beauty brand in India, announced its entry into the men's skincare category by introducing a range of grooming products. The range included face wash, moisturizer, and overnight serum specifically designed for men. This expansion allowed Vedix to cater to the unique skincare needs of men and provide them with tailored ayurvedic solutions.
Why Purchase the Report?
- To visualize the Global Men Personal Care Market segmentation based on product, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of men personal care market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Men Personal Care Market Report Would Provide Approximately 53 Tables, 50 Figures And 103 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
