Personalized Skin Care Products Market Size, Share, Industry, Forecast and outlook (2024-2031)

Personalized Skin Care Products Market Overview

The global personalized skin care products market USD million in 2022 and is projected to witness lucrative growth by reaching up to USD million by 2030. The market is growing at a CAGR of 8.5% during the forecast period (2023-2030). Personalized skin care products are products that are specifically tailored to meet the individual needs of a person’s skin.

These products are designed to address specific skin issues and provide a customized solution to each person’s unique skin issues. A personalized skin care product is formulated by using ingredients that are specifically chosen to address their individual needs.  The advantage of using personalized skin care products is that they meet the unique needs of each person’s skin, providing a more effective solution to skin concerns compared to generic skin care products. These can also help minimize the risk of adverse reactions or irritation that may occur when using products that are not designed for specific skin types.

Personalized Skin Care Products Market Scope and Summary

Personalized Skin Care Products Market Dynamics and Trends

Rising concerns of consumers about skin problems caused due to mass-produced skincare products boost the growth of the personalized skincare products market

Rising concerns of consumers regarding skin problems have a significant impact on personalized skincare products. Nowadays, consumers are becoming more aware of the potential negative impacts of using generic, mass-produced skincare products, which contain ingredients like alpha hydroxy acids, beta hydroxy acids, parabens, fragrances, diethanolamine, etc. that may irritate or damage their skin. Personalized skin care products take into account factors such as skin type, age, ethnicity, lifestyle, and specific skin concerns. By analyzing these factors, personalized skincare brands can create customized products that address each consumer’s unique needs. This approach not only provides consumers with more effective solutions but also offers a more personalized and satisfying experience. Hence, the rising concerns of consumers about skin problems is driving the growth of the personalized skincare products market.

High costs associated with the manufacturing of personalized skincare products hamper the growth of personalized skincare products market

Producing personalized skincare products can be more expensive than mass-produced skincare products as they require specialized equipment, raw materials, and skilled labor. These costs result in higher prices for personalized skin care products, making them less liable to some consumers. Introducing personalized skincare products needs significant research and efforts to create formulations that address specific skin concerns. This process is time-consuming and costly, which increases the price of the final skincare product. Personalized skin care products often require a marketing strategy to reach consumers. This marketing strategy includes investing in digital marketing campaigns, influencer marketing, etc. which can be expensive. Therefore, the high cost associated with the manufacturing of personalized skin care products is expected to restrain the market growth during the forecast period.

Personalized Skin Care Products Market Segment Analysis

The global personalized skin care products market is segmented based on product type, gender, skin type, distribution channel and region.

Increasing demand for face care products due to their popularity and customization options  

Based on product type, the personalized skincare products market is classified into face care and body care. In 2022, the face care segment had the highest share in the personalized skincare products market. Face care products such as cleansers, toners, serums, moisturizers, and masks are the most commonly used skincare products worldwide and are used by both men and women to maintain healthy and youthful-looking skin. As a result, the demand for personalized face care products is high. 

Moreover, face care products are easily customized to meet specific concerns such as acne, dryness, wrinkles, dark spots, etc. As consumers continue to demand personalized skincare products, the market for personalized face care products is increasing day by day.

Source: DataM Intelligence Analysis (2023)

Personalized Skin Care Products Market Geographical Penetration

The willingness of consumers to spend a high cost for good quality skin care products in North America

North America has a large and diverse consumer base that is willing to spend on premium and personalized skincare products. The region is home to a larger number of consumers who are willing to pay a high cost for good quality skin care products. Moreover, a growing awareness among consumers in North America about the benefits of personalized skin care products is also a factor that drives the personalized skin care products market growth. Consumers are increasingly looking for their specific skin concerns and needs, and personalized skin care products provide a solution to this demand. These factors have contributed to the growth of the personalized skin care products market in the North American region.

Source: DataM Intelligence Analysis (2023)

Personalized Skin Care Products Companies and Competitive Landscape

The major global players include Clinique Laboratories, LLC, Atolla, Coty Inc., Curology Inc, DermaCare, L’Oreal Groupe, It’s The Buff, PROVEN, The Estee Lauder Companies Inc., and Amway Corp.

Key Developments

• In November 2022, Coty Inc collaborated with Orveda, an ultra-premium skincare brand in France. The diversity-owned haute-professional skincare combines the best of nature with cutting-edge biotechnology and dermatological benefits to help consumers achieve a healthy skin glow that rivals makeup.
• In August 2021, Function of Beauty, a leader in customizable hair, skin, and body care products, acquired Atolla, a personalized skincare company with a patented at-home skin care test and a data-driven product recommendation system that helps inform tailored formulations and regimens over time.
• In January 2021, Marianna Naturals Corp. and Perfect Corp. introduced a beta version of their skin diagonostic tool, which analyzes four beauty concerns such as spots, wrinkles, texture, and dark circles.  

Why Purchase the Report?

• To visualize the global personalized skin care products market segmentation based on product type, gender, skin type, distribution channel understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous personalized skin care products market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global personalized skin care products market report would provide approximately 69 tables, 68 figures and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies