USA Bone Broth Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Market Overview

The USA Bone broth Market is expected to grow at a CAGR of 4.9% during the forecast period (2024-2031).

Bone broth is a reduction of a mixture of animal bones, cartilage, and connective tissue, as well as other flavorings that may include vegetables and spices. Bone broth can be used in various ways, for example as a beverage, or in casseroles, stews, curries, and soups. Bone broth is known for its high protein content, amino acids from collagen, and subsequent health benefits, such as support for digestive health. There are many types of bone broth on the market. The more commonly known varieties are beef, chicken, and fish bone broth. These can be made at home as well as purchased in both dehydrated and liquid form. A more suitable option for vegetarians and vegans is vegetable broth.

Market Scope

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Market Dynamics

Increasing health and wellness food and beverage demand worldwide is the major driving factor for the growth of the market. There are many reasons for incorporating good-old-fashioned bone broth into the diet. The following health benefits attest to its status as "good medicine." It helps heal and seal the gut and promotes healthy digestion. The gelatin found in bone broth is a hydrophilic colloid. It attracts and holds liquids, including digestive juices, thereby supporting proper digestion. It reduces joint pain and inflammation, courtesy of chondroitin sulfates, glucosamine, and other compounds extracted from the boiled down cartilage. It promotes strong, healthy bones. Bone broth contains high amounts of calcium, magnesium, and other nutrients that play important role in healthy bone formation. It promotes healthy hair and nail growth, thanks to the gelatin in the broth. Consumers’ shift towards vegan and cruelty-free food is the major restraining factor hindering market growth in US.

Speed Recovery Time From Injury

Bone broth is an effective natural therapy for individuals desiring rapid recovery from injuries, primarily because to its abundant amino acids and proteins. These components are essential for accelerating recuperation and mitigating inflammation. A significant advantage is its effect on bone and joint health, particularly for those recuperating from fractures.

The National Center for Biotechnology Information (NCBI) reports that around 1.5 million individuals get fractures each year owing to bone disease, with women, especially those aged 50 and older, at increased risk. In the US, almost 40% of white women aged 50 and above will sustain a fracture of the hip, spine or wrist during their lifetime. Fractures constitute 16% of all musculoskeletal injuries in the US, with over 6.3 million fractures occurring annually, underscoring the prevalence of this concern.

The efficacy of bone broth in facilitating recovery from injuries is augmented by the incorporation of beef bones, including knuckles and cheeks, which are subjected to prolonged simmering. This procedure extracts vital nutrients, including collagen, which is crucial for the repair of ligaments and connective tissues.

Collagen supplements can replenish what may have been diminished due to an injury, fostering better bones, more robust joints and expedited recuperation periods. Research indicates that dietary collagen might mitigate joint pain, especially among athletes. Gelatin, another essential component in bone broth, promotes joint health by restoring the normal loss of gelatin in the joints caused by wear and strain. The amalgamation of collagen and gelatin renders bone broth a significant dietary enhancement for individuals aiming to recuperate from traumas or preserve joint health over time.

Market Segmentation Analysis

Based on source, the bone broth market is divided into poultry, beef and fish and others. The USA bone broth market size by a poultry was worth USD 105.8 million in 2014 and is estimated to reach USD 537.6 million by 2028, at a CAGR of 15.0% during the forecast period. The chicken segment is expected to hold the major market share in the forecast period. Bone broth may help people lose weight. It is high in protein, which helps the body feel fuller for longer and supports calorie restriction. A 2017 study in the Journal of Renal Nutrition points out that the average cup of chicken bone broth contains more protein than the average cup of basic chicken broth.

 A chicken carcass that is complete with beak and claws may make a good basis for a bone broth. Companies are focusing to launch chicken bone broth that is rich in vitamins. For instance, In February 2019, LonoLife, a California-based brand focused on bringing consumers nutritionally rich and convenient products like bone broth, collagen and more, announces its newest addition to its bone broth line: Keto Chicken Bone Broth

By nature, the bone broth market is segmented into conventional and organic. The USA bone broth market size by conventional was worth USD YY million in 2014 and is estimated to reach USD YY million by 2028, at a CAGR of 13.5% during the forecast period.

Based on the end use, the bone broth market is classified into direct consumption and industrial use. The USA bone broth market size by direct consumption was worth USD YY million in 2014 and is estimated to reach USD YY million by 2029, at a CAGR of 4.9% during the forecast period.

Country Analysis

US Bone Broth market Value was at XX US$ Million in 2023 and is estimated to reach XX US$ Million by 2031, growing at a CAGR of XX% during the forecast period from 2024-2031.

The US bone broth business has undergone significant expansion, propelled by an increased consumer emphasis on health and wellness. Bone broth, renowned for its collagen-rich content, is acknowledged for its advantages in enhancing joint health, gastrointestinal function and skin suppleness. This has resulted in its appeal among health-conscious individuals, with a pronounced preference for organic and natural food products further enhancing its demand.

Besides human consumption, bone broth has become significant in pet nutrition owing to its elevated collagen content. Collagen, an essential element for pets' comprehensive growth, enhances the strength and flexibility of connective tissues. It is especially advantageous for dogs suffering from joint diseases such as elbow dysplasia.

Bone broth is frequently utilized as a topping for raw or dry pet food, augmenting flavor while providing a low-carbohydrate, high-protein nutritional enhancement. These benefits have motivated companies to innovate, exemplified by the introduction of protein-rich, all-natural pet broths like Paws & Nosh's products in 2022.

Marketing methods, especially celebrity endorsements, have significantly enhanced the market presence of bone broth. Prominent individuals like Dr. Kellyann Petrucci have launched ready-to-drink bone broth products, thereby augmenting brand visibility and consumer confidence. These endorsements have heightened consumer interest and propensity to invest in premium bone broth, hence increasing demand in the US market.

The amalgamation of health advantages, diverse uses in pet and human nutrition and targeted marketing strategies highlights the increasing momentum of the US bone broth market. With increasing knowledge of its functional characteristics, the market is set for continued expansion, targeting a varied and health-conscious consumer base.

The US bone broth market is flourishing due to its increasing acknowledgment of health advantages for both humans and pets. The increasing consumer inclination towards organic and natural products, along with advancements in pet nutrition and targeted marketing strategies, has markedly enhanced its popularity. Celebrity endorsements have reinforced bone broth's status as a premium health-enhancing product, guaranteeing sustained demand and commercial growth.

Market Companies and Competitive Landscape

The Bone Broth market is competitive with existing players in the market. Some of the major players include Bare Bones Broth Co, LonoLife, Bonafide Provisions, Erie Bone Broth, Kettle & Fire, Inc, among others. The key players are adopting various key strategies such as product launches, collaborations, mergers & acquisitions which are contributing to the growth of the Bone Broth Market. In September 2019, LonoLife, a California-based brand focused on bringing consumers nutritionally rich and convenient products like bone broth, collagen and more, announces its newest addition to its bone broth line. In February 2019, Bonafide company announced the launch of a line of Keto Broth Cups, which are frozen, heat-and-drink cups of bone broth and MCT oil. Bare Bones Broth Co. continues to lead one of the hottest health-food trends by celebrating fall with the launch of a brand-new line of sippable bone broth flavors.