Broth Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Broth Market is Segmented By Type (Chicken, Beef, Seafood, Vegetable), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Broth Market Size

The Global Broth Market reached US$ 5.2 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 6.7 billion by 2030. The market is growing at a CAGR of 3.4% during the forecast period 2024-2031. There is a consumer shift towards organic and clean-label products, driven by consumers' preference for natural and minimally processed foods.

The global broth market is expected the fastest growth in the forecasting period, driven by increasing consumer awareness and the rising popularity of nutritious food options. As more people prioritize their health and seek out wholesome products, the demand for the broth market, including bone broth and vegetable broth, is projected to expand.  This trend benefited the broth market, as consumers seek out organic and clean-label broth options that are free from artificial additives and preservatives, which further boosts the market growth. 

Broth Market Summary

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Broth Market Dynamics

Increasing Health Consciousness about Broth among Consumers Drives the Market Growth

Health-conscious consumers prioritize natural and nutrient-rich foods in their diets. Broths, particularly bone broth, are known for their nutritional content, including collagen, minerals, and amino acids. The market for broths can capitalize on this demand for natural and nutritious food options, which is expected to expand the market growth.

Consumers are prioritizing their health and often pay close attention to product labels and health claims. Broth manufacturers can leverage this by highlighting the nutritional benefits, natural ingredients, and potential health effects of their products through accurate and informative labeling. For instance, on August 9, 2022, Idahoan Foods introduced a new addition to its product lineup, the Idahoan Chicken Broth Flavored Mashed Potatoes, inspired by the creativity of home cooks. This expansion reflects Idahoan's enthusiasm for offering diverse products to cater to consumer preferences. 

Rise Demand for Organic and Clean Label Products Drive Market Growth

Organic and clean-label products often command a premium price compared to conventional products. This is presenting an opportunity for broth manufacturers to position their organic and clean-label offerings at higher price points, potentially increasing profitability and revenue in the market. 

The demand for organic and clean-label products is closely linked to health and environmental consciousness. Consumers who prioritize their well-being and are concerned about the impact of food production on the environment are more likely to choose organic and clean-label options. Broth manufacturers are aligning their products with these consumer values, creating a positive market perception.

The High Production Costs of Broth Hamper the Market Growth

High production costs are leading to higher prices for broth products. As a result, price-sensitive consumers are finding it difficult to justify the expense of purchasing broth regularly. This is limiting the market potential, especially in price-conscious segments of the population.

Broths are facing competition from lower-priced alternatives such as bouillon cubes, stock concentrates, or homemade broth. These options are often more affordable for consumers who are cost-conscious. The availability of lower-priced alternatives is hindering the growth of the broth market, especially in price-sensitive markets.

Broth Market Segmentation Analysis

The global broth market is segmented based on type, nature, distribution channel, and region.

Increasing  Demand for Organic Broth among Health-Conscious Consumers

The organic segment holds the largest share of the global broth market, indicating the growing consumer preference for organic products in the market. Market trends are showing that consumers are increasingly seeking organic options due to their perceived health benefits and environmentally friendly nature. Organic broths are made from ingredients that are grown without the use of synthetic pesticides, or genetically modified organisms (GMOs). This resonates with health-conscious consumers who prioritize natural and clean-label products, which further boosts segment growth.

Manufacturers are also responding to the growing demand by offering a wide range of organic broth options, making them easily accessible to consumers in various markets. For instance, on March 6, 2023, Z Natural Foods launched its latest offering, the Instant Chicken Bone Broth Soup Base Powder, designed to provide consumers with a convenient and nourishing way to experience the numerous health benefits of bone broth. Crafted with a blend of carefully selected organic ingredients, including Chicken Bone Broth, Organic Carrot, Organic Tomato, Organic Shiitake Mushroom, Organic Onion, Himalayan Salt, MCT Oil, Organic Celery, Organic Garlic, and Organic Black Pepper, this unique product offers a rich and flavorful soup base that can be enjoyed with maximum convenience.

Broth Market Geographical Share

Increasing Consumer Preference Towards Culinary Broth in Asia Pacific

Asia Pacific region dominates the largest share of the global broth market, indicating its strong position and significant market presence in the industry. Asia has a rich culinary heritage with diverse and flavorful cuisines that heavily rely on broths as a fundamental ingredient. Countries such as China, Japan, Thailand, and Vietnam have a long-standing tradition of incorporating broths into their traditional dishes. This cultural preference for broth is contributing to the high demand and consumption of broth products in the region.

The availability and variety of broth products in Asia are contributing to its dominance in the global market. Local and international manufacturers are offering a wide range of broth options tailored to the specific tastes and preferences of Asian consumers. This includes traditional flavors like chicken, beef, and seafood broth, as well as unique regional variations and specialty broths.

Broth Market Companies

The major global broth market players include The Manischewitz Co., Barebones Ventures LLC, Bonafide Provisions LLC, Kettle & Fire Inc., Zoup Specialty Products LLC, Campbell Soup Co., Epic Provisions LLC, Pacific Foods of Oregon, LLC, General Mills, and Progresso.

COVID-19 Impact on Broth Market

The broth market, like many other food sectors, experienced disruptions in the supply chains due to lockdown measures and transportation restrictions. This led to challenges in sourcing ingredients, manufacturing, and distributing products, resulting in supply shortages and delivery delays. 

However, with restaurants and food service establishments facing closures or limited operations, consumers turned to home cooking for their meals. Broth became a popular ingredient for homemade soups, stews, and other comfort foods, leading to increased sales.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) can be utilized to analyze consumer preferences, trends, and market data to inform product development and innovation. By leveraging AI-powered algorithms, broth manufacturers can gain insights into consumer demands, flavor profiles, ingredient preferences, and packaging preferences, allowing them to develop new and customized broth products that align with market trends and consumer preferences.

AI can play a significant role in ensuring consistent quality control throughout the broth production process. AI-powered systems can monitor and analyze various factors such as ingredient quality, temperature, cooking time, and sensory attributes to ensure that the broth consistently meets desired standards. This can help manufacturers optimize their production processes, reduce wastage, and deliver high-quality products to the market.

By Type 

• Chicken 
• Beef 
• Seafood
• Vegetable 

By Nature

• Organic
• Conventional 

By Distribution Channel 

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On November 4, 2022, Osso Good Life, renowned for its production of functional, sippable, and organic bone broth and bone-broth-based soups, made an exciting expansion into the pet food industry. The company introduced two exclusive organic bone broths designed specifically for dogs and cats, which were launched exclusively at Whole Foods Market.
• On August 4, 2021, Pacific Foods, a subsidiary of Campbell Soup Co., introduced its latest offerings, the Creamy Oat Milk Soups, and Creamy Plant-Based Broths. Setting a new industry standard, Pacific Foods proudly introduces the first-to-market oat milk-based soups. 
• On December 10, 2020, Borough Broth Company, renowned for its commitment to producing high-quality, slow-cooked, and organic bone broth, unveiled a thrilling collaboration with Mindful Chef. This partnership brings forth an exciting lineup of four exclusive co-branded broths that cater to the discerning tastes of health-conscious consumers.

Why Purchase the Report?

• To visualize the global broth market segmentation based on type, nature, distribution channel, and region, as well as understand key commercial assets and players.

• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of the broth market level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global broth market report would provide approximately 61 tables, 61 figures, and 122 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies