Titanium-Free Food Color Market Size, Share, Industry, Forecast and outlook (2024-2031)

Titanium-Free Food Color Market is segmented By Form (Liquid, Powder), By Application (Food, Bakery & Confectionery Products, Dairy Products, Meat, Poultry and Seafood, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Titanium-Free Food Color Market Size

The Global Titanium-Free Food Color Market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 4.12% during the forecast period (2023-2030).

The titanium-free food color is the chemical that makes products look or taste different. The titanium oxide provides natural coloring without changing its nutritional value, making it safe for all ages and animals. Titanium oxide is a white metal oxide used in many food categories as a food additive to provide a whitening effect. Titanium oxide is a powder used as a white pigment in various products such as sunscreens, cosmetics, paints, and plastics.

Titanium-Free Food Color Market Scope

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Titanium-Free Food Color Market Dynamics

Increasing consumer demand for natural food products drives the growth 

Owing to the growing demand for natural food products, manufacturers widely use natural colors to restore the attractiveness of food and beverage products after processing. The demand for organic foods is constantly increasing, mainly due to increasing health awareness among consumers and growing awareness about the adverse effects of consuming conventionally grown food products. In organic food, natural food colors are highly used to make them more attractive, as they influence the buyers’ purchasing decisions. The key manufacturers are also launching new products, which are expected to drive market growth. For instance, Lonza, a Swiss company, launched a range of clean-label capsule shells in 2020 to allow companies to customize their titanium-free ers without losing the ability to customize and stand out in the clean-label. The white opal capsules' benefits are that they are titanium oxide-free, semi-opaque for a natural look, and plant-based, using Hypromellose, water, and semi-alopecia only. It masks ingredients and is suitable for both vegetarians and vegans. 

Natural food colors continue to remain the largest product category

Natural titanium-free food colors are expected to see the largest gain in demand through 2030 in the global market. The growth in the sale of natural food colors will be mainly supported by increasing health awareness among consumers and rising demand for chemical-free food products across the globe. Also, several benefits of natural foods over conventional foods and rising government initiatives in making favorable regulation structures regarding the use of food colors in various food and beverage and pharmaceutical industries are further driving the global demand for natural food colors. The key manufacturers are also launching new products, which are expected to drive market growth. For instance, on April 15, 2020, Lonza Capsugel® introduced a capsule using an alternative opacifier with the launch of the Capsugel® Vcaps® Plus White Opal® HPMC capsule. This white, semi-opaque, plant-based capsule gives your product a natural look while helping to meet regional regulatory requirements. They have enhanced the Technical Reference File (TRF) for Capsugel® empty hard capsules to showcase technical and application-related information, along with summarizing information concerning the composition, manufacturing, specifications, and testing of each titanium-free food product in one single document.

Stringent regulations about the use of colors in food applications may hamper the market

Stringent federal regulations in various countries have limited the use of synthetic colorants in food and beverage products. In the U.S., the FDA is a key regulatory body for food additives. It regulates the inclusion of synthetic colors in food and beverages. These regulations have restricted the use and demand for food colors. For instance, a ruling was passed to ban food coloring in the U.K. The six colors banned are E110, E104, E122, E129, E103, and E124. It has significantly impacted the consumption of food coloring in the food industry in the U.K. and its neighboring countries.

 Titanium-Free Food Color Market Segmentation

The global titanium-free food color market is segmented based on form, application, and region.

The liquid segment accounts for the highest global market share

The liquid segment accounted for the largest global market share in 2022 and is expected to witness rapid growth during the forecast period. The growth of this segment is attributed to its rising demand for coloring food items, which require lighter and more pastel colors. Liquid-formed food colors are in greater demand from the global food and beverage industry as they help improve the viscosity, mouthfeel, product stability, texture, shelf life, pleasant taste, and better visual aspect of the food product as compared to other formed food colors. Moreover, compared to gel, liquid-formed food colors contain a higher water content. Thus, they are highly used in preparing hard candy and lollipops, frostings, cakes, cookies, ice cream, and syrup. These factors has expected to drive demand.

Source: DataM Intelligence Analysis (2023)

Titanium-Free Food Color Market Geographical Share

Europe is expected to dominate the global titanium-free food color market

Europe accounts for the largest share of titanium-free food colors. Europe accounts for the largest share of titanium-free food colors. It can be attributed to the increasing demand from this region's beverage and confectionery industries. Moreover, the growing awareness among consumers about the health benefits of using natural food colors is also propelling the growth of this market in Europe. It is a lucrative region for the titanium-free food color market with immense growth potential. The region offers opportunities in untapped markets and increasing demand from various end-use industries. In addition, Europe presents a favorable environment for growth, with numerous small and medium enterprises expected to fuel the demand for titanium-free food colors in the coming years. 

Source: DataM Intelligence Analysis (2023)

Titanium-Free Food Color Market Companies

The major global players in the market include ADM, DDW The Color House, Exberry, IFC Solutions, Sensient Technologies, Chr. Hansen, DSM, Kolor Jet Chemical, BIOGRUND, and Food Ingredient Solutions.

Key Developments

• On May 11, 2022, food supplement producer Gelpell exhibited its titanium dioxide-free and vegan soft capsules. In addition, they launched titanium dioxide-free soft capsules because there is a huge demand for them on the market.
• On June 23, 2022, VIVACOAT released its titanium dioxide-free, ready-to-use coating system for pharmaceutical and nutraceutical formulations. TiO2 provides the best whiteness and opacity, with no other products offering comparable characteristics. The best Ti-free solution for achieving the desired tablet color while avoiding additional weight gain is VIVACOAT-free.
• On March 24, 2022, commodity trading and food ingredient supplier ADM launched a new alternative to the contentious food whitener titanium dioxide. Unveiled under a new line of PearlEdge proprietary white color solutions, the new ingredient is derived from natural sources, including native corn starch.

Why Purchase the Report?

• To visualize the global titanium-free food color market segmentation based on form, application, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of titanium-free food color market-level with all segments.
• PDF report consisting of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as excel consisting of key products of all the major market players.

The global titanium-free food color market report would provide approximately 93 tables, 109 figures, and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies