Natural Food Colorants Market is segmented By Form (Liquid, Powder, Gel, and Paste), By Type (Annatto, Caramel, Carmine, Elderberry, Lycopene, Paprika, Turmeric, Others), By Application (Food & Beverages, Pharmaceuticals, Cosmetics, Others), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024 - 2031
Market Size
The global natural food colors market reached USD million in 2022 and is projected to witness lucrative growth by reaching up to USD million by 2031. The market is growing at a CAGR of 7.54% during the forecast period (2024-2031). Natural food colors are the substances that imparts color when it is added to food and beverages.
Natural food colors are applicable in food and bevarage industry, which includes meat products, dairy, bakery & confectionary, processed food & vegetables, and oils & fats, alocoholic and non alcoholic beverages. Natural food colors are derived from a wide range of vegetables, plants, minerals, fruits, and other edible natural sources. These colors are obtained using physical and/or chemical methods, that result in selective extraction of pigments relative to nutritive or aromatic constituents.. The growth of the global natural food colors market is driven by the upsurge in demand for natural colors from various end-use industries, which includes food & beverages, bakery & confectionery products, dairy products, meat & poultry, and seafood.
Market Summary
Metrics |
Details |
CAGR |
7.54% |
Size Available for Years |
2022-2031 |
Forecast Period |
2024-2031 |
Data Availability |
Value (US$) |
Segments Covered |
Type, Source, Form, Application, and Region |
Regions Covered |
North America, Europe, Asia-Pacific, South America and Middle East & Africa |
Fastest Growing Region |
Asia-Pacific |
Largest Region |
North America |
Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing adoption of natural food colors in food and beverage industry drives the market
Natural food colours are extensively used in preparing flavoured beverages, bakery, juices, and confectionary items. The increase in demand for natural food colors in the food and beverage industries is the major driving factor currently for the growth of natural food colors market. Furthermore, the increasing global population has rised the demand for healthy and natural food products with lesser or no artificial colours, preservatives, or additives, which is anticipated to drive the market growth.
Expansion of technologies in food and beverage industry
The natural food colors market is heavily influenced by shifting customers dietary preferences. Consumers changing lifestyles, adopting advanced technologies such as microencapsulation and nano encapsulation, and an increase in the demand for functional food, rise in the number of health-conscious consumers, also the improved standard of living coupled with an increase in health consciousness, rapid increase in shelf life as well as product appeal, and increasing occurrences of obesity and diabetes are driving the demand for natural food colors market.
Stringent regulations may hamper the market
Lack of market commercialization owing to stringent regulations is estimated to pose a market challenge for the food color encapsulation market over the forecast period. However, the high cost of encapsulated ingredients, preventing mass commercialization, is estimated to slow-down the market growth.
Market Segment Analysis
The global natural food colors market is segmented based on type, source, form, application, and region.
Rising demand for the product in the beverage industry
The beverages segment held the highest global market share in 2022. The beverage industry is estimated to account for the largest market share over the forecast period. The demand for natural food colors in the beverages industry is driven by the rising customer's choice of beverage selection, which is increasingly influenced by the color of the drink itself, since consumers select products more on the basis of appearance than flavor type.
Market Geographical Share
The high demand for natural food colors in North America
North America dominates the global market and is estimated to grow considerably over the forecast period. Increasing customer awareness regarding diseases related to synthetic colors such as cancer and other cardiovascular diseases coupled with the introduction of regulations and laws limiting the use of synthetic dyes is estimated to drive the global natural food color market over the forecast period. Multinational food manufacturers are focusing more on the food standards, convenience aspect, and diverse cuisines, packaged food of the items. In addition, the country's ethnic cuisine demand has been increased by a high frequency of tourists, a growing tourism demographic, and also an increase in athletic events is estimated to increase the demand for natural food colors over the forecast period.
Market Competitive Landscape
The major global players in the market include ADM, Sysco Corporation, Conagra Brands, Inc., Royal Ridge Fruits , Capricorn Food Products India Ltd., ALFA LAVAL, Tricom Fruit Products Ltd, Capuzzo S.r.l., Freudenberg Group, Saraf Food Ltd.
Key Developments
- In September 2022, Sun Chemical Group has launched its SUNFOODS range of natural food colors, that are aimed at fulfilling color needs in food and beverage industry.
- In January 2021, GNT Group has launched EXBERRY® Shade Pink - O.D., a new pink shade colouring agent innovated for the use in fat-based applications, under its EXBERRY® brand. It is also available in red, yellow, orange, blue, and green colours, to attract consumers.
- In October 2020, Chr. Hansen Natural Colors announced the establishment of an R&D centre in Montpellier, France, to augment the pigment, formulation, and application capabilities, with the goal of introducing innovative natural colour solutions, particularly for green, blue, and brown hues.
Why Purchase the Report?
- To visualize the global natural food colors market segmentation based on type, source, form, application, and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of natural food colors market-level with all segments.
- PDF report consisting of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping available as excel consisting of key products of all the major market players.
The global natural food colors market report would provide approximately 93 tables, 109 figures and 190 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
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