Global Sports Drink Market is segmented By Product (Isotonic, Hypotonic, Hypertonic), By Packaging (PET Bottles, Cans, Others), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.
Market Size
The Global Sports Drink Market reached USD 14.2 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 20.6 billion by 2030. The market is growing at a CAGR of 4.8% during the forecast period 2024-2031.
Sports drinks, also known as performance-enhancing beverages, are specially formulated beverages designed to help athletes and active individuals rehydrate, replenish electrolytes, and provide energy during and after physical activity.
These drinks are intended to support optimal performance and recovery by addressing the specific needs of individuals engaged in intense exercise.
Consumers are becoming more health-conscious and are actively seeking out beverages that offer functional benefits. Sports drinks, with their ability to replenish electrolytes and provide hydration, are positioned as a healthier alternative to sugary sodas and energy drinks which is driving the market growth of sports drinks.
Market Summary
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Metrics |
Details |
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CAGR |
4.8% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Product, Packaging, Distribution Channel, and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North-America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Trends
Increased Focus on Living a Healthier Lifestyle is Driving the Growth of the Sports Drink Market
With the growing prevalence of fitness services, due to the increased focus on living a healthier lifestyle, the intake of sports drinks is significantly increasing as they allow the body to be rehydrated. According to Strava's 2022 Year in Sport report, in comparison to 2021, the number of runners who finished a marathon nearly doubled. The growth of the sports drinks market flourished with the increasing inclination towards fitness activities and the increasing trend of participation in half and full marathons.
Sports drinks generally contain around 100-200 milligrams of sodium, 30-50 milligrams of potassium, and 5-20 milligrams of magnesium per 8-ounce serving. Moreover, the growing inclination of the millennial population toward physical and fitness-related activities is some of the major factors accelerating the demand for sports drinks.
The High Level of Added Sugar in Sports Drinks is a Restraining Factor for the Growth of the Sports Drink Market
The high level of added sugar in sports drinks can indeed be a significant restraint on the market growth of the sports drink industry. With the increasing focus on health and wellness, consumers are becoming more aware of the potential negative impacts of consuming excessive added sugars. 12 ounces of sports drinks contain 21 grams of sugar. Concerns about weight management, diabetes, and other health issues related to excessive sugar intake can lead consumers to seek alternative beverages with lower sugar content.
Market Segment Analysis
The global sports drink market is segmented based on product, packaging, distribution channel, and region.
Rehydration Strategies and Electrolyte Balance of Isotonic Drinks
In 2022, the isotonic segment had the highest revenue share in the sports drink market. Isotonic sports drinks are formulated to have a similar concentration of dissolved substances as the body's fluid balance. Isotonic sports drinks are designed to replenish fluids and electrolytes lost through sweat during exercise. They contain a balanced concentration of electrolytes such as sodium, potassium, and magnesium, which are essential for maintaining proper hydration and supporting optimal muscle function. This appeal to athletes and fitness enthusiasts who prioritize hydration and electrolyte replenishment during their workouts or training sessions.
Market Geographical Share
The Increasing Number of Fitness Centers and Gyms and Policy Programs Supporting Sports-related Practices in North American Region
In 2022, North America had the highest revenue share of the sports drink market owing to the increasing number of fitness centers and gyms and policy programs supporting sports-related practices in this country. According to a study conducted by IHRSA as part of the Physical Activity Council, in 2021, 66.5 million people aged 6 and older, or more than one in five Americans, (21.8%), were members of a fitness club or studio.
The rising inclination of the millennial population towards physical and fitness-related activities increased buying power and willingness to pay for healthier alternatives are some of the major factors that drive the sports drink market in this country. For instance, according to Statista, in 2021, Americans consumed about 3.3 liters of sports drinks per person. Hence, the increasing number of fitness centers and gyms and policy programs supporting sports-related practices in this region are driving the market growth.
Market Companies
The major global players include PepsiCo, Coca-Cola Company, Britivic Plc, AJE Group, Bodyarmor, Abbott Nutrition Co., Arizona Beverage Company, All Sport, Inc, J Donohoe Beverages Ltd., and CytoSport, Inc..
COVID-19 Impact on Sports Drink Market
COVID-19 Impact
The effects of COVID-19 continue to ripple through the world’s health, educational, financial, and commercial institutions, and also the sports ecosystem. This is because, for the majority period during the year 2020, there were high restrictions imposed on any form of sports/outdoor activity about lockdowns.
On the other hand, the outbreak of COVID-19 has resulted in hiking the consumption of the product. For instance, the data released by the Food Business News in November 2020 mentions that the United States retail sales of non-aseptic energy drinks witnessed a rise of 15% to USD 3.51 billion during 52 weeks which ended on 12th July 2020. Prominent brands such as Red Bull North America, Inc. also experienced a growth of 11% to USD 1.39 billion in 2020. In addition, the gradual lift of curfews and lockdowns in various countries all over the world would assist in increasing outdoor activity participation, which would further help to escalate the demand for sports drinks.
Key Developments
- In March 2023, Ready, one of the fastest-growing sports nutrition companies in America, announced the launch of a new sports drink.
- In March 2022, Pro athletes, NFT experts launch a sports drink catered to Gen Z.
- In March 2022, PepsiCo Sports Drink Gatorade announced a new fitness product, Gatorade, which is an electrolyte beverage with no added sugar.
Why Purchase the Report?
- To visualize the global sports drink market segmentation based on product, packaging, distribution channel, and region and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous sports drink market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Sports Drink Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
