Rose Wine Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Rose Wine Market Size

The Global Rose Wine Market reached US$ 3.1 billion in 2022 and is expected to reach US$ 4.6 billion by 2030 and grow with a CAGR of 5.3% during the forecast period 2024-2031.

Rose wine has experienced a surge in popularity worldwide. Its refreshing taste, versatility, and association with summer and social occasions have attracted a broader consumer base. The growing appreciation for rosé wine as a standalone drink and its food-pairing potential have contributed to its market growth.

Rosé wine festivals have gained popularity worldwide, celebrating the spirit of rosé wine and attracting wine enthusiasts. These events allow consumers to explore a wide range of rosé wines, engage with producers, and immerse themselves in the rose wine culture. Such festivals contribute to the visibility and growth of the rosé wine market.

The rose wine market has seen a trend towards premiumization, with consumers seeking higher-quality and more distinctive offerings. Producers focus on crafting premium rosé wines, emphasizing unique terroirs, grape varieties, and winemaking techniques. Additionally, there has been diversification in styles, hues, and flavors of rosé wines, catering to different consumer preferences.

Market Scope

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Market Dynamics

The Increasing Popularity of Wine Among Consumers is Driving the Market

Wine has gained popularity among a broader consumer base, extending beyond traditional wine-drinking demographics.  For instance, according to a magazine published by Wein-Plus, in India, wine consumption has increased by 29% in 2022. As wine gains popularity, it creates opportunities for different wine styles, including rosé, to thrive.

Consumer taste preferences have evolved, with a shift towards lighter, fresher, and more approachable wine styles. The delicate and refreshing nature of rosé wine aligns with these evolving taste preferences, making it an attractive option for wine consumers. The rising popularity of wine has created a demand for wines that are easy to drink and enjoy, contributing to the growth of the rosé wine market.

Increasing Disposable Income in Emerging Markets has Been a Significant Driver of Market Growth for Rose Wine

As disposable income increases in emerging markets, consumers often experience a shift in their consumption patterns. They seek new and diverse experiences, including the exploration of different wine styles. Rosé wine, with its appealing color, refreshing taste, and versatility, offers a unique experience that aligns with changing consumer preferences. For instance, according to IWSR Drinks Market Analysis, Sparkling rosé wine volume in the U.S. climbed by 118 percent in 2020.

Rising disposable income often increases the desire for premium and aspirational products. Rosé wine, particularly premium offerings from renowned wine regions, can be positioned as a higher-end and aspirational beverage. Consumers with higher incomes are willing to pay a premium for higher quality rosé wines, contributing to market growth.

Health Concerns Associated with Alcohol Beverage Consumption is Restraining the Market Growth of the Rose Wine Market

The World Health Organisation(WHO) reported that excessive alcohol usage is responsible for 3.3 million fatalities worldwide each year. Increasing health consciousness among consumers has led to a shift in preferences toward healthier lifestyle choices. Concerns about the potential negative health effects of alcohol consumption, such as liver disease, cardiovascular issues, and addiction, can discourage some consumers from consuming alcoholic beverages, including rosé wine. This can limit the potential market size and growth for rose wine.

Many consumers are opting for moderation or reducing their alcohol consumption altogether due to health considerations. This trend towards moderation can affect the overall consumption of alcoholic beverages, including rose wine. Consumers may choose to limit their consumption or seek non-alcoholic alternatives, leading to restrained growth in the rose wine market.

Market Segment Analysis

The Global Rose Wine Market is segmented based on product type, distribution channel, and region.

Sparkling Wine Holds Highest Share in the Rose Wine

By product type, the rose wine is classified into still wine, sparkling wine, fortified wine & vermouth.

In 2022, sparkling wine had the highest share in the rose wine market. According to Forbes Magazine, the world now produces 2.5 billion bottles of sparkling wines. sparkling wine has been popular among consumers due to its refreshing and celebratory nature. Sparkling rosé wines offer the best of both worlds, combining the crispness and effervescence of sparkling wine with the fruity and vibrant characteristics of rosé wine.

Sparkling wine appeals to a wide range of consumers who enjoy the effervescence and lively nature of sparkling wines. The pink color of rosé wine adds a visual appeal that is often associated with celebrations and special occasions. Finally, the versatility of sparkling rosé allows it to pair well with a variety of foods, making it a popular choice for different dining experiences.

Source: DataM Intelligence Analysis (2023)

Market Geographical Share

The European Region Held the Largest Market Share of the Rose Wine Market

In 2022, Europe held the highest share in the rose wine market. Europe has a long history and tradition of producing wines. For instance, According to Eurostat, 3.2 million hectares of vines were planted in the EU in 2020, or almost 45% of the world's total wine-growing land. The region has mastered the art of making high-quality rosé wines, often using indigenous grape varieties and employing specific winemaking techniques.

Europe boasts diverse wine regions that are known for their distinct terroirs and grape varieties. Regions like Provence in France, Rioja in Spain, and Tuscany in Italy are renowned for their production of high-quality rosé wines. Such diverse and prestigious wine regions add to Europe's dominance in the rosé wine market.

Source: DataM Intelligence Analysis (2023)

Major Players

The major global players in the market include Domaine de Cala, Chateaux de Lastours, Campuget, Blossom Hill, Tesco, Echo Falls, Bna Wine Group, Chapoutier, Maison Louis Jadot, and Penny Johnson Flowers

COVID-19 Impact Analysis

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

The lockdowns and restrictions implemented to curb the spread of the virus resulted in significant disruptions to the distribution channels for rosé wine. Restaurants, bars, and hotels, which are important outlets for wine sales, experienced closures or reduced operations, leading to a decline in on-trade consumption. This shift from on-trade to off-trade sales had varying effects on the market, depending on the availability and accessibility of retail channels.

Russia-Ukraine War Impact:

The world wine business, particularly the market for rose wine, is significantly being impacted by the Russia-Ukraine conflict. For wineries and retailers, the war has disrupted supply systems, raised prices, and caused uncertainty. The cost of rose wine is therefore anticipated to increase in the upcoming months. In addition, the war is also affecting the availability of rose wine. Some countries, such as the United States, have imposed sanctions on Russia, which has made it difficult to import Russian wine. This has led to shortages of some popular brands of rose wine.

AI Impact:

AI can be used to analyze data collected from vineyards, such as weather patterns, soil conditions, and pest/disease monitoring. AI can analyze historical data on vinification processes, such as fermentation temperatures, yeast strains, and maceration techniques, to identify patterns and correlations with desired wine characteristics. AI can analyze historical data on vinification processes, such as fermentation temperatures, yeast strains, and maceration techniques, to identify patterns and correlations with desired wine characteristics

By ProductType

• Still Wine
• Sparkling Wine
• Fortified Wine & Vermouth

By Distribution Channel

• Supermarket/Hypermarket
• Specialty Stores
• Online Sales
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In March 2023, Bordeaux-based Barton & Guestier, a supplier of French wines, launched NectaRose, an alcohol-free sparkling rose housed in a 250ml aluminum bottle.
• In March 2023, Hampton Water announced the launch of Vintage Rose. The new rose is an elegant and unique expression of the southern French rose.
• In December 2022, Kim Crawford, a supplier of wine, announced the launch of its new Kim Crawford French Rose.

Why Purchase the Report?

• To visualize the Global Rose Wine Market segmentation based on product type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of the rose wine market level with all segments.
• The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Rose Wine Market Report Would Provide Approximately 53 Tables, 48 Figures, And 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies