Global White Wine Market is Segmented By Product Type (Riesling, Gewürztraminer, Chardonnay, Sauvignon Blanc, Chenin Blanc, Others), By Sweetness Level (Dry, Semi-Sweet, Sweet), By Sales Channel (Modern Trade, Grocery Stores, Convenience Stores, E-Commerce, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
White Wine Market Size
The Global White Wine Market reached US$ 39.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 59.1 billion by 2030. The market is growing at a CAGR of 5.2 % during the forecast period 2023-2030. White wine trends have evolved over the years, reflecting changing consumer preferences and the influence of various factors such as the increasing popularity of light and crisp whites, the rise of alternative white varietals, natural and minimal intervention wines, and emphasis on organic and demand for organic and biodynamic wines.
Consumer taste preferences play a significant role in the demand for white wine. Some individuals prefer the lighter, fruit-forward, and aromatic characteristics of white wines over the bolder flavors of red wines. White wine fermentation takes around 14 days. Varietal white wines are wines made primarily from a single grape variety, showcasing the unique characteristics and flavors of that specific grape.
White Wine Market Scope
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Metrics |
Details |
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CAGR |
5.2% |
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Size Available for Years |
2021-2030 |
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Forecast Period |
2023-2030 |
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Data Availability |
Value (US$) |
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Segments Covered |
Product Type, Sweetness Level, Sales Channel and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North-America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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White Wine Market Dynamics
The Increasing Global Consumption of White Wine Drives Market Growth
According to the data given by Statista, in 2022, worldwide wine consumption is estimated at 232 million hectoliters. The United States consumes the largest volume of wine which is 34 million hectoliters and France was the second leading consumer of wine worldwide consuming 25.3 million hectoliters of wine in 2022. Top global consumption countries in the world are Italy, Germany, the UK, Spain, China, Russia, Argentina and Australia.
Consumer preferences have shifted towards lighter, fruit-forward, and aromatic wines, which are characteristics often associated with many white wine varieties. As consumers seek wines with refreshing qualities and versatility in food pairing, white wines have gained popularity.
The Growing Application of White Wine in the Food Industry
White wines are known for their ability to complement a wide range of foods, including seafood, poultry, salads, and lighter dishes. With the rise of food and wine pairing as a dining trend, consumers are seeking white wines that can enhance their culinary experiences.
White wine is commonly used in cooking to add depth, complexity, and flavor to a wide range of dishes. It can be used as a marinade for meats, seafood, and vegetables, imparting both flavor and tenderness. White wine is often used to deglaze pans, creating flavorful sauces for meats and poultry. It can also be added to soups, stews, and risottos to enhance the overall taste profile.
White Wine Market Segment Analysis
The global white wine market is segmented based on product type, sweetness level, sales channel and region.
Increasing Demand for Riesling Wine Due to its Fruity Aromas
In 2022, the Riesling wine segment had the highest revenue share in the white wine market. Riesling wines are highly aromatic, offering a wide range of fragrances. They can exhibit floral notes, such as jasmine, honeysuckle, or orange blossom. Additionally, Riesling can showcase fruity aromas, including green apple, pear, peach, apricot, and citrus fruits like lime and lemon. Some Rieslings may also exhibit mineral or petrol-like aromas with age.
An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on January 28, 2021, Grover Zampa Vineyards launched Riesling wine in the market. The Collection of Art Riesling has a vivid green hue and is pale yellow in color. Peach, pear, and lime blossom fruity and flowery tones are used to emphasize it. Mineral notes that are flinty are added to it.
Source: DataM Intelligence Analysis (2023)
White Wine Market Geographical Share
Increasing White Wine Consumption in North America
In 2022, North America had the highest revenue share of the white wine market due to the increase in the consumer’s disposable income. The United States is the higher wine-consuming country in the world. White wine consumption in the United States has been steadily increasing over the years. White wine is favored by many consumers for its refreshing and versatile characteristics.
The United States is a significant producer of white wines, with several prominent wine regions known for their white wine production. The United States produces a wide range of white wine grape varieties. Chardonnay, Sauvignon Blanc, Riesling, Pinot Gris/Grigio, Gewürztraminer, Chenin Blanc, Semillon, and Viognier are among the most popular white wine grapes grown in the country. The increase in the production of white wine grapes varieties helps to boost regional growth over the forecast period.
Source: DataM Intelligence Analysis (2023)
White Wine Market Companies
The major global players include Changyu Pioneer Wine Co. Inc., Constellation Brands, Inc., E&J Gallo Winery, Treasury Wine Estates, Casella Family Brands, Accolade Wines Australia Limited, The Wine Group, Grupo Penaflor S.A, Caviro, and Viña Concha y Toro SA.
COVID-19 Impact on White Wine Market
COVID-19 Impact
The COVID-19 pandemic harmed the overall wine industry; as white wine is not considered an essential good, the wine manufacturing companies completely shut down during the pandemic. Due to the lockdown, the supply chain is completely disturbed due to the traveling restrictions. Raw materials are not easily available to wine manufacturers. Export of white wine is stopped due to the lockdown situation. The closure of the hospitality industry has resulted in a rippling effect among related industries regarding liquor, wine, and beer consumption. The shutdown of pubs, restaurants and bars resulted in decreased demand for alcoholic beverages and beer, harming the white wine market.
AI Impact
Artificial Intelligence has started to make an impact on the white wine industry, particularly in areas such as vineyard management, winemaking processes, and consumer engagement. AI technologies, such as remote sensing and data analytics, are being used to monitor and optimize vineyard conditions. Drones equipped with sensors and cameras can capture data on vine health, soil moisture, and canopy development. Machine learning algorithms can analyze this data to provide insights into irrigation schedules, disease detection, and harvest predictions. These AI-driven tools help vineyard managers make informed decisions, leading to improved vineyard practices and higher-quality grapes.
Russia-Ukraine War Impact
The ongoing conflict between Russia and Ukraine, including the war in Eastern Ukraine, has had several impacts on various industries, including the wine industry. Russia-Ukraine War impacted the export and import of white wines between Russia, Ukraine, and other countries. Trade barriers, restrictions, and changes in regulations or political dynamics can affect the flow of goods and impact market access for white wine producers.
Key Developments
- On October 14, 2022, LiveOne launched a new white wine brand with R&B Hitmaker Jeremih and Acclaimed Winemaker Russell Bevan. By entering the multi-billion dollar celebrity wine and spirits market, the company will further diversify LiveOne's economic strategy.
- On March 18, 2023, Paper bottle pioneers launched new wine products at ProWein 2023. The newly launched Umbrian wines are from Cantina Goccia and are named as Rosso, Bianco and Rosato. Bianco is an Umbrian white wine that combines the minerality of Vermentino with the honeyed fruit notes of Grechetto.
- On March 14, 2023, Château Malartic-Lagravière launched new wine in the market named NFT magnums.
Why Purchase the Report?
- To visualize the global white wine market segmentation based on product type, sweetness level and sales channel and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous white wine market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global White Wine Market Report Would Provide Approximately 61 Tables, 62 Figures and 102 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
