Protein Cookie Market Size, Share, Industry, Forecast and outlook (2024-2031)

Protein Cookie Market is segmented By Flavor, By Protein Source, By Distribution Channel, By Region (North America, Europe, South America, Asia Pacific, Middle East, And Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Market Overview

The Global Protein Cookie Market reached US$ 1.5 billion in 2022 and is expected to reach US$ 2.5 billion by 2030 and is expected to grow with a CAGR of 6.2% during the forecast period 2024-2031.

Protein cookies help to reduce blood pressure. Additionally, the calories in these cookies are modest. Demand for protein cookies is anticipated to increase as health awareness grows. The demand for protein cookies is also anticipated to rise as a result of product development based on different protein contents, flavors, eye-catching packaging, and safer ingredients. Both boxes of protein cookies and individual cookies in sachets are readily available.

In response to the growing consumer demand for vegan and gluten-free options, the manufacturer decided to broaden its range of protein cookies to include gluten-free, vegan cookies. Furthermore,  the rising popularity of fitness among affluent and middle-class consumers has led to an increased desire for products that enhance nutritional value, such as protein cookies. A significant portion, approximately 78 percent, of the global population faces health concerns like obesity, cardiovascular problems, and low blood pressure.

Market Summary

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Market Dynamics

 Increasing Global Obesity Rates and Demand for Nutrient-Dense Convenience Food are Driving the Protein Cookie Market

Obesity rates have been steadily increasing worldwide, contributing to a growing concern about health and the need for healthier food choices. According to the World Health Organization (WHO), global obesity has nearly tripled since 1975. Obesity is associated with various health risks such as cardiovascular diseases, diabetes, and certain cancers. As a result, individuals are increasingly seeking healthier snack options like protein cookies to support weight management and overall well-being.

Busy lifestyles and the need for convenience have driven the demand for nutrient-dense foods that can be consumed on the go. People are looking for options that offer a balance of nutrition, taste, and convenience. Protein cookies, with their higher protein content, lower sugar content, and portability, fit into this demand for convenient, yet nutritious, snack choices.

Growing Fitness and Sports Nutrition Market is Driving the Protein Cookie Market

The worldwide fitness sector has witnessed substantial expansion as an increasing number of individuals participate in diverse fitness endeavors, such as gym sessions, sports activities, and endurance training. As reported by IHRSA, there are approximately 210,000 health and fitness establishments and gyms globally. Noteworthy nations with a high concentration of such facilities include the United States, boasting 41,370 establishments, and Brazil, with 29,525 establishments.

The integration of protein into pre and post-workout nutrition strategies has become common among fitness enthusiasts. Consuming protein before exercise can help enhance muscle protein synthesis, while post-workout protein intake supports muscle recovery and repair. Protein cookies offer a practical way to incorporate protein into these pre and post-workout routines, providing a convenient source of nutrition around exercise sessions.

The Intense Competition from Traditional Snacks is Hindering the Protein Cookie Market Growth

Traditional snacks such as cookies, cakes, and confectionery products have long been ingrained in consumer preferences and eating habits. These snacks often offer indulgent flavors, textures, and familiarity that resonate with a wide range of consumers. As a result, protein cookies face the challenge of competing against these well-established and beloved options.

Traditional snacks play a substantial role in the overall snack market, and according to Food Marketing Technology, traditional snack flavors from India are becoming increasingly favored over Western snack flavors. In 2022, the Indian snack market was valued at nearly 1 Lakh crores. Currently, the unorganized segment holds the majority share, accounting for approximately 60% of the market value, while the organized snack market holds a share of around 40%. The unorganized snack market encompasses freshly prepared snack items like Pani-puri, chaat, Vada-pav, sweets, and others.

Market Segment Analysis

The global protein cookie market is segmented based on flavor, protein source, distribution channel, and region.

in the Global Market of Protein Cookie, the Chocolate Segment Holds the Largest Market Share

The global protein cookie market has been segmented by flavor into fruit & dried fruits, chocolate, nuts & seeds, and others. Chocolate is a widely loved flavor globally and has a strong association with indulgence and satisfaction. Its rich and versatile taste profile appeals to a broad range of consumers, making it a popular choice in various food products, including protein cookies.

Numerous surveys and studies indicate that chocolate is one of the most favored flavors among consumers. According to a study published in the journal Food Quality and Preference, chocolate is consistently ranked as one of the top flavor preferences worldwide. The widespread preference for chocolate flavor drives the demand for chocolate-based protein cookies.

Source: DataM Intelligence Analysis (2023)

Market Geographical Share

The North America Region Held the Largest Share of Protein Cookie Market

The United States and Canada, located in North America, possess a significant population and serve as a substantial consumer market. The size of the population in this region, along with their consumption habits, contributes to the notable market share of various food products, including protein cookies. Recent research conducted by Protein Trends & Technologies reveals that taste is the primary factor driving the purchase of nutrition and performance products, with 52% of 1,200 respondents in the United States acknowledging its importance.

Furthermore, Comax Flavors released a press statement presenting new consumer research focused on protein consumption, including the usage and attitudes towards Nutrition and Performance products. These products encompass a range of items such as Protein Powder, Ready-To-Drink Protein Drinks, Protein Bars, Protein Chips/Tortillas/Puffs/Popcorn, Protein Cookies/Wafers, Protein Brownies, and Protein Cake Bites.

Source: DataM Intelligence Analysis (2023)

Market Competitive Landscape

The major global players in the market include No Cow LLC, Justine's Limited, Lenny & Larry's LLC, Munk Pack, MuscleTech, NuGo Nutrition, Xterra Nutrition, The Hershey Company, Quest Nutrition, and Buff Bake.

COVID-19 Impact Analysis

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

Covid-19 Impact:

Sales of items like snacks, bars, and other convenience meals surged during the COVID-19 lockdown, which helped to maintain demand for protein bars in the market under study. As their interest in items that assist the overall maintenance of health and well-being expanded, the uncertain situation across the world compelled customers to enhance their nutritional intake and consume safer and healthier foods. People started working out at home as a result of the work-from-home or stay-at-home trend, which raised the need for protein bars.

By Flavor

• Fruit & Dried Fruits
• Chocolate
• Nuts & Seeds
• Others

By Protein Source

• Plant Source
• Animal Source

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Stores
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, ADM, a global leader in sustainably advanced development and production of unique landless protein, and Air Protein signed a strategic agreement to advance the development and production of unique landless proteins for nutrition.
• In July 2022, plant-based cookie brand Love + Chew partnered with upcycled food company Renewal Mill to launch a new peanut butter chip cookie.
• In December 2022, Yummo’s function food provider announced that it launched the latest product in their high protein, low sugar, plant-powered snack range: the Dough Dreamer soft-baked protein cookie

Why Purchase the Report?

• To visualize the global protein cookie market segmentation based on flavor, protein source, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of protein cookie market-level with all segments.
• The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The global Protein Cookie market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies