Oat Protein Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Oat Protein Market is Segmented By Form (Isolates, Concentrates), By Application (Food, Beverage, Personal Care/Cosmetics, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Oat Protein Market Size

The Global Oat Protein Market reached US$ 52.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 74.6 million by 2030. The market is growing at a CAGR of 4.5% during the forecast period 2024-2031. Consumers' increasing focus on health and wellness has driven the demand for functional foods and ingredients. Oat protein offers several health benefits, including its high protein content, essential amino acid profile, and potential cardiovascular and digestive health advantages. These nutritional qualities make oat protein an attractive ingredient for health-conscious consumers.

The increasing popularity of plant-based diets and the rising awareness of sustainability and environmental concerns have been driving the demand for plant-based proteins, including oat protein. Consumers are actively seeking alternatives to animal-based proteins, and oat protein offers a sustainable and nutritious option.

Oat Protein Market Scope

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Oat Protein Market Dynamics

Increasing Demand for Plant-Based Protein is Driving the Market Growth 

Now a days, many consumers are adopting plant-based diets for various reasons, including health concerns, ethical considerations, and environmental sustainability. For instance, according to World Animal Foundation, there are approximately 88 million vegans in the world. Plant-based diets rely on alternative protein sources, and oat protein offers a nutritious and sustainable option. As the demand for plant-based diets continues to rise, the demand for oat protein as a plant-based protein source increases as well.

Consumers are becoming more health-conscious and are seeking protein sources that are not only nutritious but also align with their dietary preferences. Oat protein is considered a high-quality protein that contains essential amino acids and is rich in fiber, vitamins, and minerals. It is also low in fat and cholesterol-free, making it an attractive choice for individuals looking to maintain a healthy lifestyle. 

Health and Wellness Trends are Propelling the Demand for Oat Protein

Oat protein is recognized for its nutritional benefits, making it a sought-after ingredient in the health and wellness industry. Oats contain a balanced profile of essential amino acids, making oat protein a high-quality protein source. Additionally, oat protein is rich in dietary fiber, vitamins, minerals, and antioxidants. For instance, 1 cup (81 grams) of raw oats contains 10.7 grams of protein, 54.8 grams of carbs, 8.1 grams of fiber, etc. The nutritional composition of oat protein aligns with the growing consumer demand for wholesome and nutrient-dense food options.

Consumers are increasingly adopting healthier lifestyles, which include making conscious choices about their diet. Oat protein fits well within this trend as it supports various health goals such as weight management, muscle recovery, and overall well-being. It is often used by fitness enthusiasts, athletes, and individuals looking to enhance their protein intake in a health-conscious manner. 

The High Cost of Production can Restrain the Market Growth

The cost of producing oat protein is influenced by several factors, including the cost of raw materials, farming practices, and processing technologies. Oats used for protein extraction need to meet specific quality standards, which may result in higher procurement costs compared to oats used for other purposes. Additionally, sustainable and organic farming practices, which are often desired by consumers, can incur higher production costs.

Extracting protein from oats involves specialized processing technologies, which can be expensive to implement and maintain. The extraction process requires investment in equipment, facilities, and expertise, which contribute to the overall production costs. If the cost of these processing technologies is high, it can impact the cost-effectiveness of oat protein production. 

Oat Protein Market Segment Analysis

The global oat protein market is segmented based on form, application, and region.

The Versatility of Oat Protein Concentrates Boosts the Segment Growth

Depending upon the form, the oat protein market is divided into concentrates and isolates.

In 2022, oat concentrates had the highest share in the oat protein market. Oat protein concentrates have 60-80% protein with the remaining 20-40% composed of crabs and fats. Oat protein concentrates can be used in a wide range of food and beverage applications. They have functional properties that make them suitable for various product formulations, including snacks, baked goods, protein bars, and beverages. The versatility of oat protein concentrates has contributed to their higher market share.

Oat protein concentrates retain some of the natural characteristics of oats, including their flavor, texture, and nutritional profile. This aspect appeals to consumers who prefer food products with minimal processing and a closer connection to natural ingredients. The natural appeal of oat protein concentrates has driven their demand and market share.

Source: DataM Intelligence Analysis (2023)

Oat Protein Market Geographical Share

Rising Interest in Plant-Based Food in Europe Region 

In 2022, the Europe region had the highest share of the oat protein market. Europe has been witnessing a growing demand for plant-based protein sources, driven by factors such as changing consumer preferences, health consciousness, environmental concerns, and ethical considerations. For instance, according to European Commission,  Europe’s plant-based food industry increased by an astounding 49% overall during the previous two years, totaling EUR 3.6 billion in sales. Oat protein, as a plant-based protein option, has gained popularity in Europe as a sustainable and nutritious alternative to animal-based proteins.

Europe has a significant population of health-conscious consumers who are actively seeking out healthier food options. Oat protein, with its favorable nutritional profile and potential health benefits, aligns well with the preferences of these consumers. The region's emphasis on natural and clean-label products further contributes to the demand for oat protein. 

Source: DataM Intelligence Analysis (2023)

Oat Protein Market Companies 

The major global players include Tate & Lyle PLC, Oy Karl Fazer AB, Givaudan, Lantmannen, Croda International PLC, Harke Group, Lonza Group, Oat Tech, Inc., Provital Group and Shaanxi Pioneer Biotech Co., Ltd.

COVID-19 Impact on Oat Protein Market 

COVID-19 Impact 

The pandemic has heightened consumers' focus on health and well-being. As people became more conscious of their immune health and overall wellness, there was a surge in demand for healthy and nutritious food products, including those containing oat protein. Oat protein, being plant-based and considered a healthier alternative to animal-based proteins, witnessed increased consumer interest.

However, the oat protein market, like many other industries, experienced disruptions in the supply chain due to lockdown measures, transportation restrictions, and closures of manufacturing facilities. These disruptions led to delays in raw material procurement, processing, and distribution, affecting the availability of oat protein products in the market.

AI Impact

By enhancing numerous factors such as the amino acid profile, digestibility, functional characteristics, nutritional composition, and food applications, AI might have a substantial impact on the market for oat protein. Utilizing artificial intelligence (AI), oat protein's nutritional profile can be examined and improved to satisfy certain dietary needs.

By anticipating how oat protein will behave in the human digestive tract, artificial intelligence can help determine how digestible oat protein is. AI can help with the investigation of oat protein's functional characteristics, including emulsification, foaming, and gelation. To maximize the functional qualities of oat protein for particular applications, machine learning algorithms can analyze data on protein structure and composition, processing conditions, and ingredient interactions.

By Form

• Isolates
• Concentrates

By Application

• Food
• Beverage
• Personal Care/Cosmetics
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In June 2023, SunOpta partnered with Seven Sundays, a breakfast food company on the launch of an oat protein cereal. Made up of SunOpta’s upcycled oat protein powder.
• In March 2023, Nestlé, a food and beverages company, introduced a new invention for its plant-based products: a milk substitute with a distinctive oat and fava blend and high nutritional content.
• In February 2022, Lantmannen Foods, an agricultural cooperative and Northern Europe's leader in agriculture, machinery, bioenergy, and food products, introduced PrOatein, the world’s first oat protein concentrate. PrOatein is clean-label, made up of 55% oat protein concentrate, and rich in essential amino acids.

Why Purchase the Report?

• To visualize the global oat protein market segmentation based on form, application, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous oat protein market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Oat Protein Market Report Would Provide Approximately 51 Tables, 47 Figures And 102 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies