Pomelo Market Size
The Global Pomelo Market reached US$ 2.6 billion in 2022 and is expected to reach US$ 3.8 billion by 2031, growing with a CAGR of 5.1% during the forecast period 2024-2031.
Consumers' increasing focus on health and wellness is driving demand for pomelos. The fruit's high vitamin C content, antioxidants, and dietary fiber made it appealing to those seeking nutritious and immune-boosting foods. Pomelos are gaining popularity in various culinary applications. Pomelos' versatility extends to salads, cocktails, desserts, and savory dishes, making them valuable for enhancing a diverse array of recipes.
Innovation in pomelo-based products, such as juices, jams, and snacks, is expanding the market. These value-added products appealed to consumers looking for convenient and unique options. In March 2022, White Claw introduced four new seltzer flavors featuring yuzu and pomelo fruits. Pomelo and grapefruit are combined with a combination of lime, orange, and lemon to create the tropical pomelo smash.
The food and beverage industry typically holds the highest share of the pomelo market due to its unique flavor profile. Asia Pacific dominates the pomelo market due to its extensive cultivation, cultural significance, and consumer preferences, contributing to the region's highest share in market growth. According to the Department of Agriculture, Fisheries and Forestry with a growing area of 105,800 hectares, Vietnam produced 903,200 tonnes of pomelos in 2020.
Market Summary
| Metrics | Details |
| CAGR | 5.1% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Product, Nature, Distribution Channel, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | North America |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Equipment Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Awareness About the Health Benefits of Pomelo
Pomelos are a rich source of essential vitamins, particularly vitamin C. One peeled pomelo (about 21 ounces or 610 grams) offers 12.6% of the Daily Value (DV) of Riboflavin, 17.3% of the DV of thiamine, 412% of the DV of Vitamin C, 32% of the DV of Copper, 28% of the DV of Potassium, etc. pomelos are often associated with weight management and digestive health. They are low in calories and high in dietary fiber.
Pomelo, due to its intrinsic high potassium levels, helps in maintaining healthy blood pressure and supports cardiac muscle activity. Additionally, it aids in reducing harmful LDL cholesterol levels while naturally increasing the levels of beneficial HDL cholesterol. As consumers seek out natural and whole foods, citrus fruits like pomelos are favored.
Growth in the Cosmetics and Personal Care Industry
The cosmetics industry is embracing natural and organic ingredients, leading to a surge in demand for pomelo extract. These pomelo-derived ingredients offer potential benefits for skin health and are favored by consumers seeking natural alternatives to synthetic chemicals. Pomelos' high antioxidant content, especially vitamin C, is harnessed for its skin-brightening and anti-aging properties. As a result, cosmetic products like serums, creams, and masks increasingly incorporate pomelo-based ingredients to enhance skin's vitality and youthfulness.
Cosmetic companies are continually looking for unique ingredients to differentiate their products. Pomelo offers a distinctive and marketable ingredient profile that can be used to attract customers looking for something new and effective. In April 2021, Evereden, introduced Kids Multi-Vitamin Skin care line, with three different fragrances available. The collection contains foaming face wash, face cream, foamy body wash, foaming body lotion, shampoo and conditioner. Fragrances include cool peach, fresh pomelo and melon juice.
Competition From Other Citrus Fruits such as Oranges And Lemons
Oranges and lemons are more familiar to consumers and have established popularity. Oranges, in particular, dominate the citrus fruit market due to their widespread production and distribution. Consumers often have existing preferences for these fruits, making it challenging for pomelos to compete for market share.
Oranges and lemons are often available year-round, while pomelos tend to be seasonal. This consistent availability of competing citrus fruits can diminish the demand for pomelos during their off-season. Hence, the seasonal availability causes consumers attracted to different citrus fruits such as oranges and lemons and restrains pomelo’s market growth.
Market Segmentation Analysis
The global pomelo market is segmented based on type, product, nature, distribution channel, application and region.
Culinary Versatility of Pomelo in the Food and Beverage Industry
Pomelos are versatile in culinary applications and suitable for fresh consumption, salad additions, fruit cocktails, and jam/jelly production. They are esteemed for their health benefits, boasting ample vitamin C, antioxidants, and dietary fiber, making them a nutritious choice. As consumers increasingly seek out natural and wholesome foods, pomelos fit well into the trend of healthy eating.
The food and beverage industry can create a wide range of products using pomelos, from fruit salads and marmalades to pomelo-flavored sodas, teas, and alcoholic beverages. This diversity of products contributes to a higher market share. In March 2023, Sanzo, an Asian-inspired sparkling water brand unveiled pomelo sparkling water in a new 'cut fruit' can design.
Geographical Share
Asia-Pacific’s Large-Scale Pomelo Production
Asia-Pacific, particularly countries like Thailand, Vietnam, Indonesia, China, and Malaysia, is a major hub for pomelo cultivation and production. In 2021, the total amount of grapefruit and pomelos produced in China is 5281732 tons. The favorable climates for growing pomelos lead to produce large quantities for both domestic consumption and export.
Pomelos are widely used in Asian cuisine, from salads and desserts to sauces and beverages. Their versatility in traditional recipes contributes to their sustained demand. Pomelos are a popular fruit in Asia due to their sweet and tangy flavor, making them a preferred choice for snacking and culinary purposes. Their taste profile resonates with Asian palates, driving consumption.
Market Companies
The major global players include ALIYA TRADING S.L, Jining Pengjie Trading Co., Ltd, AAFUD INDUSTRY(ZHUHAI)CO., LTD, Le Trung Thien Co., Ltd. (LTTH), Kingfoods, Elementa, Zhejiang Kekejia Food Co., Ltd, Green Powers Co., Ltd, Xiamen Green Farm Co., Ltd., Laiwu Manhing Vegetables Fruits Corporation
COVID-19 Impact on Pomelo Market
COVID Impact
Lockdowns, transportation restrictions, and labor shortages disrupted the supply chain for many agricultural products, including pomelos. This led to delays in harvesting, packing, and distribution, affecting the availability of pomelos in some regions. The closure or limited operation of restaurants and food service establishments reduced the demand for pomelos in the food service sector.
export-oriented pomelo producers faced challenges due to international trade disruptions and changing import regulations in various countries. Some export markets experienced decreased demand for fresh fruits. Labor shortages were experienced due to COVID-19 restrictions and concerns about worker safety. This affected harvesting and production.
Russia- Ukraine War Impact
The conflict in the region disrupted supply chains, causing a notable decrease in pomelos market availability. This, in turn, triggered significant price volatility within the pomelo market. This price fluctuation hindered the pomelo market growth in both Russia and Ukraine.
The war led to disruptions in international trade routes and trade relationships. The disruptions in global trade can have ripple effects on supply chains and market dynamics. The war disrupted transportation and logistics networks, potentially affecting the timely delivery of agricultural products to international markets.
Key Developments
- In June 2021, Aluna Coconut introduced the Peach & Pomelo liqueur, a new fruit-infused liqueur expression. This is made up of white peach, pomelo, and coconut flower nectar in a 25% alcohol-by-volume.
- In October 2022, the import of fresh pomelo from Vietnam received legal authorization from the US Department of Agriculture.
- In July 2021, The Institute of Food Science and Technology (IFST) introduced the 2021 Midyear webinar series with Pomelo Processing Virtual Training.
- In May 2021, NXPO and Kasetsart University introduced a smart farmers program for durian, pomelo, mangosteen, and oil palm growers.
- In October 2020, the Taiwanese government released craft beers with pomelo flavor.
- In November 2021, IMG Citrus, grower and marketer of Florida grapefruit declared the launch of a new Florida grapefruit brand and specialty product, YELLOW
Why Purchase the Report?
- To visualize the global pomelo market segmentation based on type, product, nature, distribution channel, application and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of pomelo market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global pomelo market report would provide approximately 77 tables, 79 figures and 191 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
