Organic Beverages Market Size, Share, Industry, Forecast and Demand (2024-2031)

Global Organic Beverages Market is segmented By Type (Alcoholic (Wine, Beer, Spirits, Others), Non-Alcoholic (Fruit and Vegetable Juices, Dairy, Coffee and Tea, Others)), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, E-Commerce, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030 

Organic Beverages Market Overview

Global Organic Beverages Market reached USD 44.3 billion in 2022 and is expected to reach USD 63 billion by 2030, growing with a CAGR of 4.5% during the forecast period 2023-2030. An increase in the trend of consuming organic food helps to boost market growth over the forecast period.

An increase in product launches by major key players helps to boost market growth over the forecast period. For instance, on June 28, 2023, Kokomio announced launch of Organic Coconut Juices. These superior coconuts are hand-picked and send directly to Kokomio’s SQF-certified facility in Mexico City. The company launched 11.8 oz coconut original whole-pressed juice and coconut with guava whole-pressed juice.

Growing adoption of new organic standards and regulations, expansion of organic farmland globally, rising per capita income in majority regions of the world, ongoing changes in people's lifestyles, and growing demand for organic foods due to the rise in health issues like high blood pressure, obesity, and diabetes are all important factors driving the organic ingredient market growth.

Organic Beverages Market Scope and Summary

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Organic Beverages Market Dynamics and Trends

Rising Organic Food Consumption Trend Among Consumers

Consumers are now more health-conscious and recommended products that have health benefits. Organic beverages are considered healthier beverage options because they are free from synthetic herbicides and pesticides. According to the data given by Barry Callebaut company, in 2022, 25% of Millennials are parents and this percentage will increase to 80% in the upcoming 10-15 years that transform into organic consumers and recommend organic food to their children.

Organic farming helps to improve biodiversity, soil health and reduces chemical runoff and makes organic beverages more popular with environmentally conscious consumers. The organic trend growing rapidly across the world. Consumers are more likely to support brands that prioritize ethical and sustainable sourcing practices, including fair labor conditions and environmentally friendly farming methods.

Rising Awareness of Health Benefits Among Consumers

Many consumers associate organic products, including beverages, with a sense of overall well-being. They believe that choosing organic is a positive lifestyle choice that contributes to their health and that of their families. Organic beverages, particularly those with reduced sugar or lower-calorie options, are chosen by consumers looking to manage their weight while still enjoying flavorful and nutritious beverages.

Organic beverages include probiotic ingredients that are beneficial for gut health. Awareness of the importance of gut health has led to increased interest in probiotic-rich organic beverages, such as kombucha. Some individuals with food allergies or sensitivities choose organic beverages to minimize the risk of allergen contamination, as organic production often involves stricter allergen control measures.

Limited Supply and Higher Production Costs

Organic beverage production is often more challenging and requires adherence to specific standards and certifications, such as USDA Organic or EU Organic. These certifications have strict guidelines for organic farming such as the use of organic pesticides and fertilizers. The scarcity of organic beverages poses challenges for meeting the increasing demand and restraining the market's growth.

Organic beverage production typically involves higher costs compared to conventional beverages due to the high cost required for farming. Organic farming practices often require more labor-intensive methods, such as manual weed control and pest management. Additionally, organic certification processes and audits can incur additional expenses for farmers. These higher production costs can make organic beverages less economically viable for some farmers, limiting the overall supply and potentially leading to higher prices for consumers.

Organic Beverages Market Segment Analysis

The global organic beverages market is segmented based on type, distribution channel and region.

Increase in the Consumer's Demand for Non-Alcoholic Beverages

Increasing health consciousness and demand for healthier alternatives are driving the market. Key product categories include carbonated soft drinks, bottled water, fruit juices, and ready-to-drink teas and coffees. Functional and wellness beverages are gaining popularity, offering added benefits like vitamins, antioxidants, and natural ingredients. According to the non-alcoholic beverages market analysis, carbonated soft drinks offer a range of refreshing beverages. Cola drinks holds a significant market share, accounting for approximately 40% of carbonated soft drink sales. Lemon-lime sodas capture around 20% of the market. Orange and citrus-flavored drinks, including variations like grapefruit soda, hold a share of approximately 15%.

An increase in product launches by major key players helps to boost market growth over the forecast period. For instance, on October 03,2022, Kayco launched new WONDER LEMON a 100 % organic cold-pressed juice. It is 100% natural and sugar free. The newly launched product is available for the sale at Natural Products Expo West 2022 in Anaheim. Wonder Lemon is crafted with 100 % cold-pressed fruits and vegetables.

Organic Beverages Market Geographical Share

North America Accounted Largest Share in the Market

The North American organic beverage market has rapid growth due to increasing consumer demand for organic products like organic beverages. United States and Canada are major share-holding countries in the region due to an increase in the disposable income of the consumers and an increase in health benefits awareness of consuming organic beverages. Consumers in the United States and Canada are becoming more health-conscious and searching for healthier beverage options like organic beverages. Organic beverages are healthier beverage option because it is free from synthetic herbicides and pesticides.

An increase in beverage product launches by major key players in the region helps to boost market growth over the forecast period. For instance, on March 27, 2023, GURU Organic Energy, Canada's organic energy drink brand launched GURU Theanine Fruit Punch in the market. The newly launched product is available for sale on the online and offline sales channels. Also, an increase in the demand for alcoholic beverages in the region helps to boost regional growth over the forecast period. For instance, on September 21, 2023, The Spanish winery Vallformosa launched a red wine from the prestigious Spanish region.

Organic Beverages Market Key Players 

The major global players in the market include Anheuser-Busch InBev, Nestle SA, PepsiCo, Danone SA, Parkers Organic Juices, Whitewave Foods Company, Bison Organic Beer, Lacorata Beverage LLC., SYSTM Foods Inc., Organic Valley.

COVID-19 Impact on Organic Beverages Market 

The pandemic disrupted supply chains worldwide, affecting the availability of Organic Ingredients used in beverage production. Lockdowns, transportation restrictions, and labor shortages led to delays and supply shortages. Consumer behavior changed significantly during the pandemic. With many people staying home, there was a shift from on-the-go and food service consumption to at-home consumption. This impacted the types of organic beverages consumers purchased.

E-commerce sales of organic beverages saw substantial growth as consumers turned to online shopping for convenience and safety. Many organic beverage brands expanded their online presence to reach consumers directly. Consumers prioritized shelf-stable organic beverages, such as bottled juices and non-dairy milk alternatives, over fresh, perishable products like organic juices. An increase in the volatility of the prices of the raw material required for the organic beverage due to the supply chain disturbance also hampers the market growth.

Russia-Ukraine War Impact 

The conflict between Russia and Ukraine has had several indirect and direct impacts on various industries, including the organic beverage market. The conflict disrupts supply chains, including the sourcing of organic ingredients for beverages. Ukraine, in particular, is known for its organic agriculture, and any disruptions in its agricultural sector affect the availability and cost of organic ingredients.

Trade restrictions, sanctions, and border disruptions can impact the import and export of organic beverages and ingredients. This can affect the cross-border trade of organic beverages between Russia, Ukraine, and Other neighboring countries. The conflict between the countries affects the production and transportation of organic ingredients, it may lead to shortages of the raw material or increased prices of certain organic beverages, impacting both domestic and international markets.

Key Developments

• On June 15, 2022, SYSTM Foods, a food and beverage brand acquired Chameleon Organic Coffee from Nestle, USA. Chameleon is one of the leading providers of organic, sustainably grown, and ethically sourced coffee and joins the SYSTM Foods portfolio of brands including plant-powered functional beverage brand, REBBL.
• On March 01, 2022, Graasi Barley Water launched the Wellness Beverage Line in the market. The new product line is available on www.graasi.com in the 3 flavors such as Cucumber Lime, Citrus Mint and Lemongrass Ginger.
• On March 29, 2022, Anheuser-Busch InBev’s launched certified organic hard seltzers infused with Coconut Water through its brand named as Michelob Ultra brand. It is available in 4 flavors such as Strawberry Guava, Berry Hibiscus, Blueberry Watermelon and Kiwi Lime.

Why Purchase the Report?

• To visualize the global organic beverages market segmentation based on type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of organic beverages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global organic beverages market report would provide approximately 53 tables, 48 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies