Organic Energy Bar Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Organic Energy Bar Market is Segmented By Type (Protein bar, Nutrition bar, Others), By End Users (Adults, Kids), By Sales Channel (Hypermarket/Supermarket, Specialty Stores, Online Channels, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030

Organic Energy Bar Market Size

Global Organic Energy Bar Market reached USD 412.6 million in 2022 and is expected to reach USD 662.6 million by 2030 growing with a CAGR of 6.1% during the forecast period 2023-2030. Organic snack bars are convenient and on-the-go snacks made from various organic ingredients. Rising consumers demand plant-based energy bars due to the increase in the vegan population globally.

Nutritional bars are protein bars designed to provide a balanced mix of macronutrients and micronutrients. Whole food energy bars are a rich source of energy and are made from whole food ingredients. 

Clean-label energy bars that use simple and easily recognizable ingredients, avoiding artificial additives, preservatives, and synthetic chemicals. Rise in the consumer demand for vegan energy bars due to the increase in the vegan population globally.

Organic Energy Bar Market Scope

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Organic Energy Bar Market Dynamics

Increasing Demand for Organic Food Products Owing to Growing Health-Conscious Consumers 

Organic Organic Energy Bar are made from organic ingredients that are grown and processed without the use of synthetic pesticides, chemicals, or genetically modified organisms (GMOs). Due to the increase in the consumers awareness associated with consuming organic snacks is driving the consumers to actively seek organic alternatives. Hence, the increasing demand for organic food products such as organic energy bar is driven by growing health consciousness among consumers. 

Also, organic energy bar is high in antioxidants which is good for the skin health. Consuming organic energy bar as part of a healthy and balanced diet can provide a range of health benefits such as increased improved digestion, energy levels, and a boost to the immune system. Globally consumers are becoming more health-conscious hence the demand for organic foods that are free of synthetic additives such as organic energy bars is increasing.

Rising Consumer Preference For Fitness and Protein Diet Snack Products Helps to Boost Organic Energy Bar Market

The organic energy bar is a new emerging snacks product that has been readily used as a healthy snacks. The convenient organic energy bar ready-to-eat (RTE) source is gaining popularity among bodybuilding groups owing to its main ingredient, protein's muscle-building ability. It is a convenient post-workout snack for sports and athletes' personalities after gym activities. Protein intake is necessary for athletes and weight trainers to maintain energy levels and boost performance. 

Therefore, increasing the adoption of fitness activities globally is expected to augment the organic energy bar product demand. In addition, the large market players and other small market players operating in the market are highly inclined toward different flavor and diet product innovations. In that case, the launches of new vegan protein diet bars are highly used by vegan people. This increase demand of the organic energy bar helps to boost market growth over the forecast period.

High Cost of  the Organic Energy Bars Hampers Market Growth 

Organic produce, such as organic nuts, berries and seeds are  more expensive than conventionally grown produce. Organic agriculture, including crop rotation, composting, and reducing pesticide use, can increase producer costs. There are additional costs for food manufacturers in terms of organic certifications and compliance with organic regulations. Maintaining organic certification require continued investment to meet stringent requirements. 

Obtaining organic raw materials can be difficult and involve high transportation costs due to limited availability of organic farms. Small amounts of some organic products can cause prices to rise. Organic energy bars are not as economical as conventional products. Smaller production, higher manufacturing costs and higher production costs per unit of organic energy bar hampers market growth. More sustainable and environmentally friendly packaging increase the cost of organic energy production, as eco-friendly packaging is expensive. Some consumers view organic packaging as too expensive compared to traditional alternatives due to this they are choosing conventional options of energy bars that hampers market growth. 

Organic Energy Bar Market Segment Analysis

The global organic energy bar market is segmented based on type, end users, sales channel and region.

Increase in the Demand for Protein Diet Snack Products Drives Segment Growth

The global organic energy bar market by type has been segmented by protein bar, nutrition bar and others. 

The rising awareness of fitness and a healthy diet is increasing the demand for protein-based products such as organic energy bars. The key players primarily focused on launching different products in various categories such as vegan, diet, sports, nutritional, and meal replacing bars. The major players include General Mills, Inc., The Bountiful Company, Amway Corp., Post Holdings, Inc., Mondelez International, Inc, Mars, Inc., GNC Holdings, Inc., Glanbia plc, Clif Bar & Company, The Kellogg Company, and Simply Good Foods Co, among others.

Some players have expanded their geographical presence by acquiring or merging with the manufacturers in the foreign market. For instance, General Mills, Inc. launched Protein Crunch Bars under the brand Nature Valley in January 2021. The new bar uniquely features a creamy, crunchy texture with 10 grams of great-tasting protein, unlike many other snack bar options. Protein Bars are the most popular meal replacement protein-rich snack with a convenient source of nutrition.

Global Organic Energy Bar Market Geographical Share

North America Region Held the Largest Share in Organic Energy Bar Market.

United States and Canada are major shareholding countries in the region due to the increase in the consumers disposable income. The rising awareness of fitness and a healthy diet is increasing the demand for organic energy bar products in the region. In addition, the number of gyms, fitness centers, and health clubs in North America is estimated to boost the sale of organic energy bar in the upcoming years. The rise of protein-enriched bars is associated with the region’s between-meal-snacking cultures. 

Some of the major key players in the market launched new organic energy bars in the market to expand their product prtfollio. For instance, on February 01, 2022, ALOHA, a manufacturer of plant based protein bars launched four types of the proteing bars in the North America region. The new launched products are made from the brown rice and pumpkin seed protein blend and give 14g protein and just 5g sugar per serving. The new launched products are certified by USDA Organic, Non-GMO Project Verified, Certified Vegan.

Organic Energy Bar Market Companies

The major global players include Clif Bar & Company, EAT Anytime, General Mills Inc, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Probar LLC, Quest Nutrition, The Kellogg Company, and Yoga Bar.

COVID-19 Impact on Organic Energy Bar Market

COVID-19 Impact 

The Cobid-19 outbreak has disrupted the organic energy bar market. Consumer purchasing power was impacted by the global pandemic and associated lockdowns and other restrictions in 2020. Seasonal demand for organic energy bar in the United States has decreased as a result of the pandemic, according to a report published by the National Confectioners Association in October 2020. 

Because organic energy bar are frequently consumed outside of the home or on the road, sales of these items originally dropped in 2020. However, post-covid, the demand for organic energy bar is expected to grow due to increasing health consciousness among consumers. The coronavirus pandemic has led to surging demand for organic and sustainable foods.

By Type

• Protein bar
• Nutrition bar
• Others 

By End Users 

• Adults
• Kids 

By Sales Channel 

• Hypermarket/Supermarket
• Specialty Stores
• Online Channels
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The U.K.
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• On June 20, 2022, Nourish Organics, a clean food company launched Nutrition Bars 2.0 in the market. These neutritious range of energy range includes Amla Cashew Bar, Coconut Lime Bar, Banana Nut Bar, Choco Nut Bar, Apple Cinnamon Bar, Vanilla Nut Bar and Variety Bars Pack.
• On February 13, 2023, Jambar Organic Artisan Energy Bars launched ew Certified Organic energy bars in the market.Each energy bar delivers 10g of sunflower or whey protein. The new launched bars are vegan, non-GMO, gluten-free, and fair-trade.
• On September 08, 2021, Sun Pharma, a Indian multinational pharma company entered into nutrition bar segment with the launch of Revital NXT. It is available in the two variants such as Revital Energy NXT and Revital Protein NXT. The company launched products on the Amazon and they are also available on the other ecommerce sales channel.

Why Purchase the Report?

• To visualize the global organic energy bar market segmentation based on type, end users, sales channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of organic energy bar market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global organic energy bar market report would provide approximately 63 tables, 57  figures and 122 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies