Mushroom Coffee Market Size
Global Mushroom Coffee Market reached USD 2.1 billion in 2022 and is expected to reach USD 3.1 billion by 2030 growing with a CAGR of 5.3% during the forecast period 2024-2031. Mushroom coffee is a unique type of coffee that incorporates adaptogenic herbs or medicinal mushrooms along with regular coffee beans.
There are various types of mushroom coffees are available in the market such as Chaga coffee, reishi coffee, lion's mane coffee, cordyceps coffee, maitake coffee, and shiitake coffee among others. An increase in the innovative product launches of mushroom coffee helps to boost market growth over the forecast period.
An increase in the market trend of drinking healthy beverages like mushroom coffee further helps to boost the market growth. An increase in the consumer's awareness about the health benefits of mushroom coffee also helps to boost market growth.
Market Summary
| Metrics | Details |
| CAGR | 5.3% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Mushroom Extract, Type, Packaging, Distribution Channel and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
For More Insights Request Free Sample
Market Dynamics
Increasing Expansion of Coffee Shops and Specialty Coffee Outlets Drive Market Growth
Coffee shops and specialty coffee outlets are catering to the growing consumer demand for high-quality, premium coffee experiences. These establishments are providing a dedicated space for coffee drinkers to enjoy a wide variety of coffee beverages, fostering a coffee culture that drives the overall consumption of coffee beans. The expansion of coffee shops and specialty coffee outlets is extending the reach of the coffee beans market.
These establishments are not limited to urban areas but also penetrate suburban and rural regions, making coffee more accessible to a wider consumer base. The convenience and availability of coffee shops are contributing to increased coffee consumption and subsequent demand for coffee beans.
Increase in the Health Benefits Awareness of the Mushroom Coffee Consumption Drives Coffee Market Growth
Mushroom coffee has various health benefits. It is a rich source of polyphenols, polysaccharides, vitamins, carotenoids, and minerals. They have some antioxidant propertise that halps to support immune system. Regular consumption of the mushroom coffee helps to ease stress. Mushroom Coffee helps in the inflammation. The mushroom compound has plenty of anti-inflammatory agents.
Mushroom coffee is used as coffee substitute. It is an healthier alternative to the regular coffee and contains bioactive compounds that may help strengthen the body's immune system. Mushroom coffee helps to improve clarity, focus, and attention. Cordyceps mushroom coffee helps to increased energy and endurance. It helps to improve oxygen utilization that leads to enhanced reduced fatigue and physical performance.
Competition From Alternative Beverages Hamper the Market Growth
The growing variety of alternative beverages is contributing to market fragmentation, as consumers have more options to choose from. This fragmentation is leading to a dilution of the coffee market share as consumers diversify their beverage choices. The increased competition from alternative beverages can restrain the growth of the Mushroom Coffee market by reducing its overall market size.
Health-conscious consumers are increasingly seeking healthier beverage options. While mushrrom coffee has its own set of health benefits when consumed in moderation, some consumers may looking for alternative beverages perceived as healthier choices. This trend is impacting coffee consumption and potentially restraining the growth of the mushroom market.
Market Segmentation Analysis
The global mushroom coffee market is segmented based on mushroom extract, type, packaging, distribution channel and region.
Increase in the Consumers Demand for the Healthy Beverages Like Lions Mane Coffee Drives the Segment Growth
The global mushroom coffee market by mushroom extract has been segmented by lion's mane, chaga, cordyceps, reishi, and others.
Lions mane coffee is a type of mushroom coffee with a high amount of nutritional content that can benefit human health in many ways, such as improving memory, concentration, recovery from sickness, and helping to serve as a rejuvenator. Lion's mane is considered one of the most powerful brain foods, as it can stimulate nerve growth factors (NGF), which are responsible for the brain's processing and transmission of information.
Lion’s mane mushrooms coffee contain potassium, beta-glucan polysaccharides, potassium, and zinc. It helps provide overall growth for human health. Companies promoted campaigns designed to engage consumers and raise awareness about the health benefits of mushrooms coffee. Increase in the product launches by major key players helps to boost segment growth over the forecast period. For instance, on April, 06, 2021, Fungtn, a alcohol free craft beer brand and Balance Coffee partnered together to launch Mane Mushroom Coffee for home brewing.
Market Geographical Share
North America Region Held the Largest Share in Mushroom Coffee Market
North America has dominated the region due to the increasing consumers demand for the mushroom coffee. The United States and Canada are the leading countries in mushroom coffee consumption. With the long-standing tradition of drinking coffee and favorable economic condition, the mushroom coffee market is observed considerable growth in the North America region in the coming years.
Increasing the adoption of western culture in developed countries like the United States and Canada helps to grow the regional market share of North America. United States citizens consume around 400 million coffee cups in one day. The United States is the leading country in coffee consumption, generating around $80 million in revenue. Nearly 80% of North Americans drink at least one cup of coffee daily. In the United States, the annual consumption of coffee is about 4.4 kilograms per person, making the U.S., the 25th biggest consumer of coffee worldwide. These factors play a major role in the growth of the Mushroom Coffee market in North America.
Market Major Players
The major global players include RYZE, Laird Superfood, Mushroom Cups, Real Mushrooms, Om Mushroom, NeuRoast, DIRTEA, Four Sigmatic, Rheal, and Republica Superfoods.
COVID-19 Impact on Market
When the World Health Organization declared the Covid-19 lockdown, mushroom coffee prices were highly volatile, mainly due to supply chain disruptions. According to the International Coffee Organization (ICO) survey, 81% of the countries that participated in the survey had introduced country-wide social distancing and travel restrictions. Some of the restricting measures have a negative impact on the coffee sector.
The mushroom coffee sector is negatively affected by the lack of labor supply due to illness or indirectly as the movement of farm labors, and migrant workers are limited by social distancing measures, lockdowns and travel restrictions. The integral logistics networks and the functioning of the export infrastructure have been disrupted, resulting in delays in shipment and increased trade and transaction costs. Domestic consumption is affected by reduced consumer income and social distancing measures. These factors negatively impacted the Mushroom Coffee market.
Key Developments
- On April, 13, 2021, NEXE, a manufacturer of plant-based material launched XOMA Superfoods Mushroom Coffee in the market. The newly launched product is available for the sale on company website xomasuperfoods.com. The newly launched coffee provides a rich, low-calorie source of fibre, protein and antioxidants.
- On June, 29, 2021, NeonMind, a food company announced a launch of Functional Mushroom Coffees in the United States. At initial launch s two ground coffees are available for the sales across the United States. Consumers are now buying products on the companies websites, intl.neonmind.com.
- On June 15, 2022, PsyKey, launched functional mushroom-infused coffee in the market. The mushroom variety includes Turkey Tail, Lions Mane, Reishi, Chaga, Cordyceps, and Maitake. The company sells 4 functional coffees in the market such as Mind & Memory, Calm & Relaxed, Immune & Defend, and Reishi Gano Good.
Why Purchase the Report?
- To visualize the global mushroom coffee market segmentation based on mushroom extract, type, packaging, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of mushroom coffee market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global Mushroom Coffee market report would provide approximately 69 tables, 68 figures and 122 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
