Massage Oil Market Size, Share, Industry, Forecast and Outlook (2024-2031)

Global Massage Oil Market is Segmented By Type (Olive, Almond, Coconut, Citrus, Others), By End-User (Adult, Baby), By Application (Spa and Wellness Centre, Medical Therapeutics, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Massage Oil Market Overview

The Global Massage Oil Market is expected to grow at a CAGR during the forecasting period (2024 - 2031).

Massage oil is a special oil used to reduce friction during massage therapy. Massage oils stimulate the tissues of the body when they are massaged into the skin, improving health conditions and hydrating the skin. Consumers can choose from a large list of aromas and essences that promote certain sensations and help to calm body or mood ailments. Stress-related cases are on the rise due to people's increasingly busy and chaotic lifestyles, prompting them to seek massage therapy and therefore boosting the market's growth.

Source: DataM Intelligence Analysis (2022)

Massage Oil Market Scope

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Massage Oil Market Dynamics

Consumers are increasingly opting for massages as a result of their increasingly busy and hectic lifestyles

People's hurried and chaotic lifestyles are causing a surge in stress-related situations, prompting them to seek massage therapy and moving the sector forward. According to the American Massage Therapy Association (AMTA) research, 63 percent of massage clients utilize massage for health or medical reasons. Massage treatment has seen a steady increase in popularity among American adults in recent years. It quickly gains a reputation as one of the most effective treatments for a wide range of health problems and overall well-being. As people become more aware of the health benefits of massage, an increasing number of people are consulting their doctors about massage treatment. More than 1.1 billion people suffer from hypertension worldwide, and in the U.S. alone, approximately 110 million people are suffering from the condition. According to the AMTA, 57% of participants indicated they talked to their doctor regarding pain treatment or drug management in June 2020. Organizations like the World Massage Federation (WMF) and the International Massage Association (IMA) hold academic seminars, camps, regular training courses, tournaments, and international conferences to increase awareness about the health benefits of these therapies all over the world. As a result, the massage oil industry is expected to grow. For example, the World Massage Championships were held in June 2019 in Copenhagen, Denmark, to increase global awareness and practice of these therapies.

Massage Oil Market Segmentation Analysis

Almond oil is the fastest growing segment during the forecast period

During the projected period, almond oil is expected to be the fastest-growing market, with a CAGR of XX %. It is a healthy powerhouse of various vitamins and antioxidants, making it one of the most popular oils among therapists. Antibacterial and antifungal effects are also documented for this oil. Furthermore, it absorbs fast into the skin, making the oil a potent and effective moisturizer. This oil is used to treat fungal skin illnesses such as athlete's foot and ringworm by rubbing it on the feet.

By application, spa and wellness centers emerged as the largest segment, accounting for more than XX% share in 2021. The demand for massage treatments such as Thai, Swedish, deep tissue, shiatsu massage, and reflexology in spa and wellness facilities has risen as consumers' preferences for a comprehensive relaxation experience have grown. The segment will be driven by the growing number of spa facilities in resorts, hotels, and airport lounges. Due to increased traveler demand, companies such as XpresSpa focus on delivering various massage services for the foot, neck, back, and entire body at airports. California, Las Vegas, the Netherlands, and Dubai are the airports where the corporation maintains spa centers.

Massage Oil Market Geographical Share

Europe is expected to dominate the global massage oil market in the year 2021

In 2021, Europe was the largest market, accounting for more than XX% of global revenue. One of the primary reasons driving the market is the presence of a high number of spa and wellness facilities in countries such as the United Kingdom, France, and Germany. According to a recent survey by STR Inc., a data benchmarking business, Europe has the most hotels with spa facilities worldwide in 2018.These spas provide a variety of massage therapies, such as reflexology, shiatsu, and Thai massage, fueling demand for these oils in the region. The European Union is the world's biggest producer of olive oil, and the Mediterranean region of Europe, in particular, has a long tradition of producing high-quality olive oil. The region's warm climate and geographical location are excellent for cultivating flavorful olives, making it a well-known and reputable producer. The high quality of European olive oil is ensured by strict traceability regulations, which ensure that every batch of olive oil can be traced back to its source. A strict control system and well-defined marketing standards, which cover exact specifications and analytical methodologies as well as labelling regulations, support this. Many olive oil producers in Europe have also decided to grow their olives according to organic production standards. Olive oil's flavour varies, just as the tiny changes in regional climate and production.

Source: DataM Intelligence Analysis (2022)

Massage Oil Market Companies and Competitive Landscape

The global massage oil market is fragmented, and the global players are competing intensely with local and regional players and private labels. Bon Vital, Fabulous Frannie, Biotone, The Body Shop, Aura Cacia, Bath & Body Works, Natural Bath and Body Products, The Himalaya Drug Company, Master Massage, Raven Moonlight Botanicals, and Nature's Alchemy are some of the prominent competitors in the market. To extend their customer base, companies in the market are focusing on releasing novel oils. Dabur India, for example, developed a line of baby care products made with natural oils under the Dabur Baby umbrella brand in 2016. The company's initial product was a baby massage oil, including almond and olive oils. The presence of many regional and multinational enterprises characterizes the market.

COVID-19 Impact: Negative impact on the massage oil market

The closure of spas across the globe due to the pandemic is likely to have a slight negative influence on worldwide market growth. Spa and wellness centers, as well as medical therapy centers, have been forced to close as a result of strict lockdown measures enforced by governments around the world. During the projected period, similar scenarios around the world would act as major limitations on the massage oils market's growth. The massage oil market's recovery after COVID-19 is dependent on a variety of players, including raw material suppliers, customers, and trade regulations for import and export routes. Massage oil manufacturers, on the other hand, can take advantage of the circumstance to build an online presence. For every type of product, social networking, video streaming, and online buying have acquired major traction. Massage oil manufacturers will be able to handle the effects of COVID-19 on the global economy with the help of effective content marketing techniques.

Why Purchase the Report?

• Understand the current market scenario and viability of global massage oil market over the forecast period
• Visualize the composition of the global massage oil market in terms of type, end-user and application to identify major players, growth potential, and market strategies
• Identify the key regulations prevailing in the market and understand their impact on the market over the forecast period
• Understand the key business factors such as market competition, product pricing, new product developments, and patent filings pertaining in the market

What we offer

• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Excel data sheet with valuable data points of the global massage oil market– Regional and Country level segmentation
• Product mapping in excel for the key products of all major market players
• Market share analysis covering business revenues ($) and revenue share (%) of key market players

The global massage oil market report would provide an access to approximately 45 market data tables, 45 figures and 180 pages

Target Audience 2024

• Plant Extract Manufacturers
• Personal Care Companies
• Spas & Salons
• Beauty, Wellness and Fashion Retailers
• Industry Investors
• Education & Research Institutes
• Research Professionals