Global Self-Tanning Products Market is Segmented By Product Type (Lotion, Gel, Spray, Oil, Cream, Others), By Source (Organic, Conventional), By End-User (Male, Female), By Distribution Channel (Supermarket/ Hypermarkets, Online Sales, Convenience Stores, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Self-Tanning Products Market Report Overview
The global self-tanning products market report analyzes the market shares, size, recent trends, future market outlook, and competitive intelligence. The demand for self-tanning products is increasing due to the growing trend of having tanned skin and the availability of various self-tanning products in the market. The market is witnessing a surge in demand from the Asia-Pacific region. The competitive rivalry is intensifying with major players such as L'Oreal, Beiersdorf AG, and others actively operating in the market.
Self-tanner is a product that contains dihydroxyacetone and reacts chemically with its surface layer when applied to the skin to give the appearance of a suntan. Sunless tanners typically contain DHA and moisturizers. DHA is a sugar that interacts with proteins in the skin to form brown pigments called melanoidins. DHA is allowed by the U.S. Food & Drug Administration (FDA) as a color additive in sunless tanning products when applied externally. Refinements in the dihydroxyacetone (DHA) manufacturing process have aided in creating formulations that produce a more natural-looking color and better longevity.
Self-Tanning Products Market Scope and Summary
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Metrics |
Details |
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Market CAGR |
High |
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Segments Covered |
By Product Type, By Source, By End-User, By Distribution Channel, and By, Region |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other vital insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Self-Tanning Products Market Dynamics and Trends
Rising concerns about skin conditions associated with sun exposure boost the self-tanning products market
The primary skin diseases due to exposure to sunlight cause a sense of not well-being. However, sunlight can cause skin damage. Damage includes painful sunburn and wrinkling and other changes associated with aging skin (photoaging), actinic keratosis, skin cancers, and even allergic reactions, worsening some skin diseases. For instance, The Centers for Disease Control and Prevention promoted self-tan products by considering them a safer alternative to UV-induced tanning. Moreover, the preference for such products has been higher among U.S. consumers due to the growing prevalence of skin diseases, such as skin cancers. According to the American Academy of Dermatology, skin cancer is the most common cancer in the United States. One in five Americans will develop skin cancer in their lifetime; approximately 9,500 people in the U.S. are diagnosed with skin cancer every day. These effects propel the growth of various skin care products, including self-tanning products. The usage of the self-tanning product is evolving as a tendency as people are increasingly aware of the threat of sun tanning resulting in premature aging, burning, and skin rashes. The several benefits of using the product are they can produce an instant effect, offer a much better and even tan, and last for a longer period than natural tanning. There is rising consumption of the product among pregnant women owing to its ability to help decrease scars and stretch marks. Furthermore, the growing production of innovative products in extreme temperature conditions is an opportunity to drive the self-tanning product market.
However, the rising cost of resources used, such as machinery, raw material, and electric power, led to an upsurge in the product's final cost restraining the market growth. Moreover, mainly side-effects that can cause by using self-tanning products hamper the market growth.
Covid-19 impact on Self-Tanning Products Market Growth
Negative impact on the global self-tanning products market
The COVID-19 pandemic is expected to strongly impact the growth of the self-tanning product market, especially in 2020. Self-tanning products are not classified as essential products by governments in several nations. Most industries worldwide have been negatively impacted over the past few months. This pandemic can be attributed to significant disruptions experienced by their respective manufacturing and supply-chain operations due to various preventive lockdowns and other restrictions enforced by governing authorities across the globe. The same applies to the global self-tanning products market. Moreover, consumer demand has also subsequently reduced as individuals are now keener on eliminating non-essential expenses from their respective budgets as the general economic status of most individuals has been hardly affected by this outbreak. These mentioned elements are expected to hamper the global self-tanning products market growth.
Self-Tanning Products Market Segmentation and Shares
The lotion segment held the highest market revenue share of xx% in the year 2021
Based on product type, the lotion segment held the largest market share of xx% in 2021. The increasing incidences of skin malignancies and disorders due to ultraviolet (UV) ray exposure are likely to drive the demand for lotions throughout the forecast period. Lotions maintain the skin's hydration levels by locking in moisture, keeping the skin healthy, soft, and supple. Unlike cream, lotions are less greasy and have more water content. Alcohols are commonly used in these emulsions to prevent the oil and water elements from separating, resulting in a silky sensation when the lotion is applied. Lotions are also less dense, making them easier to apply or pump. Hence, the demand for self-tanning products is increasing.
Based on end-user, the women segment held the largest market share of xx% in 2021 and is expected to maintain dominance over the forecast period. Women are increasingly adding grooming products to their daily routines to enhance their appearance and confidence. Some studies indicate women are more likely to use tanning devices than men. In addition, the increasing tendency of the no-makeup face is gaining traction among women. Thus, the market is expected to register good growth in the upcoming years.
Self-Tanning Products Market Geographical Analysis
Europe is dominating the global self-tanning products market in the year 2021
Europe held the largest market share of xx% in 2021. With the increased regulations on DHA in self-tan products, consumer preference has shifted toward organic lotions due to the growing awareness of their side effects on the skin. For instance, as per Eurostat, the EU employment rate for women of working age was 66.2 % in 2020, and also the EU union population was 229 million women in 2021. Additionally, the region hosting many worldwide known fashion events promoting types of skin enrichment products, including self-tanning products, is aiding in attracting more people to the product.
The Asia Pacific is expected to be the fastest-growing regional market during the forecast period. The increasing demand for skincare and cosmetic products in the emerging markets of China, and India due to factors such as the growing number of new product launches and rising concerns about skin health, the harmful effects of UV rays, and skin conditions, are possible to influence the Asia Pacific market positively
Self-Tanning Products Companies and Competitive Landscape
The global self-tanning products market is fragmented with a large number of companies—the high product differentiation results in the entry of new companies into the market with novel skincare formulations. Some of the key global players are The Estée Lauder Companies Inc., L'Oréal S.A., Shiseido Co., Ltd., Unilever plc, Kao Corporation, Beiersdorf AG, Johnson & Johnson Services, Inc., Avon Products, Inc., Procter & Gamble, and Clarions among others. The companies are focusing on acquisitions to increase their distribution network and expand product portfolios. Due to global market potential, natural skincare has been the key focus of most existing players. For instance, in June 2021, Procter & Gamble launched a new sensitive skincare brand GoodSkin MD. The range comprises six products, including sunscreen, serums, a night cream, a rescue cream, and a cleaner. In December 2018, Kao launched the improved version of Bioré UV Aqua Rich, water-based sunscreens that combine strong UV protection with light-to-the-touch texture. In February 2021, Beiersdorf personalizes face care with the launch of a new brand O.W.N used ingredients specially formulated for individualized skincare needs.