Laundry Detergent Market Size
The Global Laundry Detergent Market reached USD 65.2 billion in 2022 and is expected to reach USD 109.5 billion by 2031 and is growing at a CAGR of 6.7% during the forecast period 2024-2031. Although powdered and liquid detergents have minor differences in market share in terms of value, powdered detergents are sold twice as much as liquids in terms of volume.
The intense competition between the market's key players drives product innovation and differentiation, resulting in price reductions in many countries. Furthermore, the industry is flooded with local and international laundry detergent manufacturers covering organized and unorganized sectors.
The laundry detergent market is characterized by intense competition among numerous multinational and regional players. Major manufacturers often engage in extensive marketing and advertising campaigns to promote their brands and differentiate themselves from competitors and they hold more than 70% of the global revenue. Additionally, technological advancements and innovations in product formulations, packaging designs, and eco-friendly solutions are common strategies employed by companies to gain a competitive edge.
Market Summary
| Metrics | Details |
| CAGR | 6.7% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (USD) |
| Segments Covered | Type, Season, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Equipment Type Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Rising Consumer Investment In Sanitary Living In Developing Regions
A growing concern among individuals about health and sanitary living, free of germs, bacteria, dust and dirt, has increased per capita spending on household cleaning goods, particularly laundry detergents. In addition, rising household spending and expansion in the real estate sector resulting from rising residential unit numbers have boosted demand for laundry detergent products globally.
Due to these circumstances, vendors are maximizing the use of online platforms by selling their items through their websites and putting them on renowned e-tailing websites to increase product visibility and reachability.
Increasing Investments On Product Innovation And Differentiation
Manufacturers continually strive to develop innovative laundry detergent formulations that offer enhanced stain removal, fabric care, and fragrance options. Its constant innovation helps differentiate products in the market, attracting consumers looking for improved cleaning performance or specialized solutions for specific fabric types or stain removal needs.
Companies across the globe are investing heavily in developing advanced detergent products. For instance, on September 14, 2022, Downy, A P & G brand announced the release of Downy Rinse & Refresh products. The product is a new groundbreaking deep-cleansing fabric rinse solution, designed to help remove odor-causing residues 3X better than detergent alone. Downy developed the ideal addition to consumers' laundry treatments to help tackle malodor difficulties in the first wash, every time, with 1 in 3 homes citing malodor as their top laundry issue.
Environmental Concerns
While eco-friendly and sustainable laundry detergents are gaining popularity, there is still a significant portion of the market that prioritizes price and convenience over environmental considerations. Some consumers may be reluctant to switch to greener alternatives due to perceived higher costs or concerns about effectiveness. Balancing environmental sustainability with consumer demand for affordability and convenience remains a challenge for manufacturers
Furthermore, eco-friendly and sustainable laundry detergents are also costly as compared to traditional laundry detergents are various key players are still building revenue from traditional laundry solutions, therefore, hurdling the growth of the other category.
Market Segmentation Analysis
The global laundry detergent market is segmented based on type, season, application and region.
Rising Demand For More Energy-Efficient And Cleaning Solutions Requiring Minimal Use Of Water
Liquid detergents segment hold a share of more than 35.3% of the global laundry detergent market and are expected to grow at the fastest CAGR in the forecast period. Liquid detergents are in high demand because of their advantageous features, such as the ability to dissolve quickly in water. Liquid detergents are also more energy-efficient than powder detergents because they work in cold water as well. Furthermore, due to the minimal use of water in their manufacturing process, ultra-concentrated liquid detergents are gaining popularity, making them environmentally friendly
In addition, liquid detergents are expected to grow at the fastest market growth rate due to increased adoption of the product in developed economies, provide consumer comfort and convenience, are cheaper to manufacture and have a greater margin for the product retailers and wholesalers.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
North America’s Rising Healthier Lifestyle Combined With An Increased Concern For Hygiene
The global laundry detergent industry is growing in various developing regions by adopting the most advanced technology by the key players to fulfill the demand at a cheaper cost. P&G is one of the world's largest consumer goods corporations. It primarily makes laundry and cleaning supplies, as well as cosmetics and personal care goods. Furthermore, in 2020, Procter & Gamble dominated the liquid laundry detergent industry in the U.S., with a decent market share.
One of the main drivers for the laundry detergent industry in the U.S. over the last few years has been adopting a healthier lifestyle combined with an increased concern for hygiene. The well-established real estate sector and household spending and the growth in housing units are some of the causes driving household cleaner sales in the U.S.
Source: DataM Intelligence Analysis (2023)
Companies and Competitive Landscape
The major global players include Procter & Gamble, Unilever, Church & Dwight Co., Henkel AG & Co. KGaA, Method Products, Kao Corporation, Lion Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc and The Clorox Company.
COVID-19 Impact on Market
The COVID-19 pandemic has had a significant impact on the global laundry detergent market. The pandemic led to heightened hygiene awareness and an increased focus on cleanliness and disinfection. As a result, there was a surge in demand for laundry detergents as consumers sought to maintain cleanliness in their homes. With more people staying at home, there was also an increase in the frequency of laundry, contributing to higher consumption of laundry detergents.
Ukraine-Russia War Impact
The conflict has led to economic instability in the region, affecting trade and investment activities. Instability and uncertainty in Ukraine and Russia can have ripple effects on the global economy, potentially impacting consumer purchasing power and market demand for various products, including laundry detergents.
Furthermore, geopolitical tensions resulting from the Ukraine-Russia conflict lead to shifts in trade relations and international cooperation. It potentially impacted the import and export of goods, including laundry detergent products, between countries involved in the conflict or those affected by the geopolitical repercussions.
Key Developments
- On July 28, 2022, the most popular laundry brand from Unilever, Dirt Is Good (also known as Persil, Skip, and OMO), launched a newly created capsule to aid in decarbonizing the washing process and provide excellent cleaning results. The new capsules are wrapped in a cardboard container made without plastic, a move that will stop more than 6,000 tons of plastic from entering the trash stream each year—the weight of 500 double-decker buses.
- On March 18, 2021, America's leading laundry detergent company, Tide, unveiled its 2030 Ambition, a series of far-reaching sustainability and purpose-driven pledges covering Tide's entire supply chain in the U.S. and Canada as well as community projects.
- On November 11, 2020, the world's growing manufacturer of kitchen and laundry appliances, Whirlpool Corporation, introduced Swash, The Smart Way to Wash, a liquid laundry detergent. Whirlpool has been doing laundry since 1911, and the introduction of Swash signals the company's entry into the market for liquid detergent.
Why Purchase the Report?
- To visualize the global laundry detergent market segmentation based on type, season, application and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of laundry detergent market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global laundry detergent market report would provide approximately 61 tables, 64 figures and 211 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
