Market Overview
Global Laundry Detergent Sheets Market reached USD 813.6 million in 2022 and is expected to reach USD 2.5 billion by 2030, growing with a CAGR of 15.1% during the forecast period 2024-2031. The demand for laundry detergent sheets is rising due to increasing health concerns and the adoption of sustainable laundry practices.
During the forecast period, the growing use of washing machines in developing nations is anticipated to be an important demand driver. Additionally, the development of the Global Laundry Detergent Sheets Market is likely to be driven by technological advancements.
In laundry detergent sheets, nanotechnology is used to replace the preservatives and whitening brighteners that are often found in other products. It benefits from being mold and moth-resistant. To meet the demands of modern living for laundry smells, more fragrances might develop in the future. The Global Laundry Detergent Sheets Market continues to grow rapidly due to customer acceptance of innovative goods, rising preferences for scented laundry care products, non-allergenic/green products and the development of new products.
Market Summary
| Metrics | Details |
| CAGR | 15.1% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (US$) |
| Segments Covered | Type, Season, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porterās Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Availability of Customization and Specialized Formulations
The availability of customized and specialized formulas will drive the market growth. As laundry detergent sheets are easy to use and transport, they are becoming increasingly popular. The formulations can be used in place of a standard liquid or powder detergent and are coated onto a sheet at a rate of about 10ā14g per wash sheet.
The formulas usually include phosphate, bleach, enzymes, neutral pH and a high concentration of bio-based ingredients and are typically sold with assurances in addition to convenience.
For instance, SaltyLama Inc., a sustainable company with headquarters in Belgium that sells eco-friendly laundry detergent sheets, introduced a new, all-natural appearance for its eco-friendly laundry detergent sheets in April 2023. The new brown Kraft paper packaging contains no bleach and is constructed of compostable and biodegradable materials.
Availability of Better and Economical Alternatives
The availability of many traditional detergents could hinder the market expansion of laundry detergent sheets globally. Liquid detergent pods are an alternative to laundry detergent sheets. The popularity of the pods is due to its practical and simple use.
As they are premeasured, there is no need to measure and pour. Different brands of liquid detergent pods are easily available and they are often marketed as a convenient and potent substitute for conventional detergents.
Detergents that can be refilled and are concentrated are also becoming increasingly common. The advantages of the products' minimized packaging include a reduction in plastic waste. Concentrated detergent refills are more economical in the long run because customers can buy them and mix them with water at home.
Market Segment Analysis
The Global Laundry Detergent Sheets Market is segmented based on type, season, application and region.
Rising Pollutions from Phosphate drives the demand for Phosphate-Free Detergents
Owing to the drawback of utilizing phosphates as they persist in wastewater and eventually make a way to a natural body of water, phosphate-free detergents are projected to represent about 1/3rd of the global laundry detergent sheets market during the forecast period. By chelating calcium and magnesium ions, phosphates enhance the effectiveness of consumer laundry detergents and dishwashing detergents.
Many companies that sell laundry detergent sheets now also sell phosphate-free detergent sheets to further prevent the growing environmental pollution. For instance, True Earth Eco-Strips in Canada sells laundry detergent sheets that are certified to be phosphate-free and comply to regulations, boosting the market growth.
Market Geographical Share
Rising Awareness about Toxicity in Traditional Detergents in North America
In 2022, North America is anticipated to account for less than half of the global laundry detergent sheets market. Due to growing consumer awareness of the toxicity of conventional laundry detergents and the way those detergents might impact their skin, the product has experienced tremendous growth in the region.
Additionally, people are becoming more aware of the destructive effects of fast fashion and the microplastics produced by throwaway or short-term clothes purchases on the environment, which is driving up demand for environmentally friendly and sustainable laundry solutions.
For instance, Earth Breeze, a firm with headquarters in the U.S., sells Laundry Detergent Eco Sheets that are reasonably priced and have a number of benefits, including being Paraben Free, Vegan & Cruelty-Free, Lower Your Carbon Footprint, Hypoallergenic For Sensitive Skin and Phosphate Free.
Laundry Detergent Sheets Companies
The major global players include Cleanfinity Brands (Beyond), Earth Breeze, ECOS, Reckitt Benckiser Group PLC, InvenTel Products, LLC (Dash), Homevative, Kind Laundry, Eco-Sal, Procter & Gamble and Henkel AG & Company, KGaA.
COVID-19 Impact on Market
The laundry detergent sheets market is predicted to benefit from the COVID-19 epidemic. Customers looked for goods that made their laundry schedules easier due to growing concerns about hygiene and cleanliness. With its pre-measured and portable design, detergent sheets satisfy the desire for quick and effective cleaning solutions.
The pandemic resulted in physical store closures and limitations on in-person shopping, which saw a substantial increase in internet retail. Customers bought necessities, such as laundry detergent sheets, on online marketplaces. For manufacturers and retailers to reach consumers and sustain sales, e-commerce channels became vital.
AI Impact
Automation is one of the primary advantages of AI for the laundry industry. With little human support, AI-powered devices and systems can sort, wash, dry and fold garments. It implies less time and money spent on labor for launderettes.
The machines can even recognize and adapt to various fabrics and stains using cutting-edge sensors and machine learning algorithms, offering a greater level of cleaning and caring for clothing.
AI can be linked with smart appliances and IoT (Internet of Things) gadgets to increase the usability and efficiency of laundry detergent sheets. Based on elements like load size, fabric type and soiling stage, automated washing machines with AI algorithms can optimize detergent usage. It guarantees the appropriate amount of detergent is used, minimizing waste and enhancing cleaning performance.
Russia-Ukraine War Impact
As tensions between Russia and Ukraine grow, several countries have enacted trade restrictions and export bans. Due to the conflict, supply chains for raw materials or finished laundry detergent sheets may be interrupted. It might impact the prices and product availability on the global marketplace, possibly causing shortages of supplies or pricing changes.
The production and distribution of laundry detergent sheets hampered due to the direct impacts on the region's logistical or manufacturing operations. Companies that depend on manufacturers or suppliers in the impacted areas may have trouble locating the necessary raw materials or completed goods, which could cause delays or production problems.
Key Developments
- In November 2021, SuperBottoms, India's top sustainable infant care brand, introduced a ground-breaking laundry detergent called "Super Laundry Sheets," which will help build a new market within the laundry category. The non-toxic detergent sheets are specifically made for washing cloth diapers, baby garments and children's clothing.
- Multi-Purpose Laundry Detergent Sheets, the first product from the home cleaning company Ease, were released in 2021. White and colored clothing can be washed together with easy detergent sheets owing to their color-catcher features manufactured with a nonwoven regenerative plant fiber. It prevents color bleeds and additional fabric dyes from entering the water source.
- Swania International SA's laundry and homecare division's Purex Complete 3-1 laundry detergent sheet, which offers cleansing, softening and anti-static effects, was acquired by Henkel in 2021.
Why Purchase the Report?
- To visualize the Global Laundry Detergent Sheets Market segmentation based on type, season, application and region and understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of laundry detergent sheets market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Laundry Detergent Sheets Market Report Would Provide Approximately 61 Tables, 63 Figures And 205 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
