BBQ Seasoning Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global BBQ Seasoning Market is Segmented By Type (Sauces, Rubs), By Application (Commercial, Household), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

BBQ Seasoning Market is expected to grow at a CAGR of 4.61% during the forecast period 2024-2031

Meat is seasoned with BBQ seasoning which is a mixture of salt, spices, and sugar, before being smoked, grilled, or roasted. Various spices used in this barbecue recipe go well with beef, chicken, pig, or vegetables. It can be applied the night before as a marinate or dry brine for larger slices of meat, or it can be used right before cooking as a steak seasoning. Spatchcocked chicken, baby back ribs, brisket, whole cauliflower, and pork chops are the main dishes that use barbecue seasoning. Market growth is influenced by factors like rising consumer disposable income, rising consumer demand for various rubs and sauces that improve the flavor of grilled food, and technological advancements in the production of herbs and spices.

Market Summary

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Market Dynamics

Increased industrial applications of barbecue seasoning drive market growth

Increasing the demand for processed food and convenience products, increasing the preference for natural ingredients, and mandatory actions on green labels are some of the major trends influencing the global industry. Rising demand for convenience food products is expected to drive higher demand for the BBQ seasoning market. BBQ seasonings are key in attracting convenience-minded buyers to the meat case. Adding trendy and diverse flavors can boost demand for BBQ seasoning in poultry and meat products. The increase in demand for healthy, roasted, and grilled meat and vegetables is directly driving the barbecue sauce market globally. Changing the consumer's behavior to favor low-sugar sauces and seasoning and consuming processed food has also helped to increase demand for BBQ seasonings. Also, an increase in the consumer's health benefits awareness of BBQ sauce helps to boost the demand in the BBQ seasoning market.

Several substitute seasonings are available in the market which hamper barbecue seasoning market. Also, rapid change in the consumers buying pattern also negatively hamper the market growth.

Market Segmentation Analysis

Sauces segment accounted for the highest share in global BBQ seasoning market

Tomato sauce, vinegar, and seasonings like sugar, liquid smoke, spices, garlic, mayonnaise, mustard, onion, etc., are used to make barbecue sauce. This specific sauce is typically added to foods like burgers, poultry, pork, and other items. It may also be used as a marinade, a condiment, or a flavoring sauce. It is frequently used as a meat topping for barbeque. Barbecue sauce is a rich source of many necessary nutrients. Sauces can improve the flavor of the meat. Antioxidants included in sauces have been shown to reduce the risk of cancer and cardiovascular disease. Regular sauce consumption helps maintain good blood pressure and lower cholesterol levels. Nutrients in barbecue sauce help maintain good cardiovascular health and protect body cells from oxidative damage.

Barbecue sauce is a rich source of vitamins. The antioxidant lycopene in tomatoes used for preparing this sauce helps to effectively prevent a wide range of cancers. Some of the major vitamins present in BBQ sauce include Vitamin E, Vitamin C as well as Vitamin A. Sauce also contains selenium which is also considered to be a powerful antioxidant. Vitamin A is extremely important for eye health and can maintain a healthy reproductive and immune system. It also improves the functionality of the heart, lungs, kidneys, and other body organs. Vitamin C is another well-known vitamin for protecting the immune system. Vitamin E protects the skin from aging, sun damage, and inflammation. Lycopene can again help to effectively reduce the risk of cancers, including lung and prostate cancer. These health benefits of sauce drive growth of segment growth in the forecast period.

Market Geographical Share

North America is the dominating region during the forecast period

North America accounted largest market share due to the rising popularity of grilled food and increasing consumption of meat in the region. The United States and Canada dominate the region due to the increasing consumer disposable income. Increasing consumers’ willingness to try the new seasonings and flavors to enhance the BBQ taste showcasing a profound interest in ethnic tastes drives the market growth in the forecast period. Increasing product launches in the region help boost market growth. For instance, in April 2019, Rufus Teague launched two new sugar-free barbeque sauces in the United States. They launched two new flavors: Slim n Sweet and Smoke N Chipotle. Both products are gluten-free and have natural barbecue sauces. The quickly expanding fast food sector has increased the consumption of packaged, frozen, and convenience foods, which is anticipated to boost the global market further.

Market Companies

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major market players are Kraft, Sweet Baby Ray's, Croix Valley, KC Masterpiece, Stubb's, Victory Lane BBQ, Flagship, Rufus Teague, Traeger, and Sucklebusters, among others. Some key players launched new products in the market to increase their sales. For instance, in June 2022, Barti launched barbeque spice rum barbeque sauce for summer. It is smoky and sweet. It is suitable for vegans and gluten-free. Also, in March 2022, Sweet baby rays expanded rays no sugar added line with two sauces for grilling season. Two product names are Ray's No Sugar Added Sweet & Spicy BBQ and Ray's Honey Mustard Flavored Dipping Sauce. Ray's No Sugar Added Sweet & Spicy BBQ blends sweet smokiness with a lip-tingling touch of heat. One serving has 15 calories and contains 1 gram of sugar. And Ray's Honey Mustard Flavored Dipping Sauce is a smooth, sweet complement to hot dogs, chicken tenders and tasty air fryer creations. One serving has 130 calories and zero grams of sugar. Also, in May 2020, Sweet Baby rays introduced two new Ray's No Sugar Added barbecue sauces. Ray's No Sugar Added Barbecue Sauces contain just 1g of sugar and 1g of net carbs per serving while featuring the signature sweet, tangy, and smoky flavors that make Sweet Baby Ray's legendary. These products are gluten-free, vegan, vegetarian, and keto-friendly.

COVID-19 Impact on Market

Positive impact on the global BBQ seasoning market

The market is estimated to gain positive growth due to the easing restrictions in most major consuming countries. The roll-out of vaccines and effective vaccination programs will aid the food service industry in attaining its consumer base. Home cooking elevated the demand for BBQ sauces and seasonings in the post-Covid-19 scenario. According to a research study published by Hearth, Patio & Barbecue Association (HPBA) in 2020, the consumption of BBQ food showed a noticeable spike in residential settings during the spread of COVID-19 due to prolonged homestays.

The global BBQ seasoning market report would provide an access to approximately 53 market data tables, 40 figures and 170 pages