Market Size
The Global Zero-Proof Cocktails Market size reached USD 812.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 314.6 billion by 2030. The market is growing at a CAGR of 6.2% during the forecast period 2024-2031. Zero-proof cocktails provide an alcohol-free way to enjoy a great cocktail without the after-effects. Zero-proof is an alcohol-free, sophisticated, deeply flavorful, and enjoyable drink.
These are mocktails, not sodas, and are legitimate craft cocktails but without alcohol. Demand for zero-proof spirits is at an all-time high, buoyed by a new approach that ditches the all-or-nothing drinking mentality and encourages people to embrace alcohol-free spirits on their terms. Moreover, zero-proof spirits are a good accompaniment to traditional spirits and provide a lower-alcohol twist to well-known drinks.
Market Scope
| Metrics | Details |
| CAGR | 6.2% |
| Size Available for Years | 2022-2031 |
| Forecast Period | 2024-2031 |
| Data Availability | Value (USD ) |
| Segments Covered | Type, Application, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Increasing Demand for Health Conscious Drinks to Foster the Zero-Proof Cocktail Market Growth
The wellness trend has been on the rise worldwide, with consumers placing a greater emphasis on healthier lifestyles. As part of this trend, there has been a shift towards reducing alcohol consumption and opting for healthier beverage alternatives. This change in consumer behavior has created a demand for non-alcoholic options like zero-proof cocktails. According to a study conducted by researchers at University College London who analyzed data from the annual Health Survey for England found that the proportion of 16-24-year-olds who don’t drink alcohol has increased from 18% in 2005 to 29% in 2015. This indicates a growing segment of the population that is actively seeking non-alcoholic alternatives.
Numerous health organizations and studies have highlighted the negative health impacts of excessive alcohol consumption. People are becoming more aware of these risks and are choosing to moderate or reduce their alcohol intake. For instance, the World Health Organization (WHO) reports that alcohol causes 5.3% of all deaths globally, making it a significant public health concern.
Limited Consumer Awareness is Holding Back the Zero-Proof Cocktails Market Growth
Limited awareness about the availability and quality of zero-proof cocktails can hinder market growth. Many consumers may have preconceived notions that non-alcoholic drinks are bland, boring, or lack the complexity and flavor of traditional cocktails. This perception can deter potential customers from trying zero-proof options and exploring the market further. In some cultures or social settings, alcoholic beverages may be deeply ingrained in traditions, celebrations, and socializing. This can create a barrier to the acceptance and adoption of zero-proof cocktails, as consumers may be hesitant to deviate from established norms and opt for non-alcoholic alternatives.
Market Segment Analysis
The global zero-proof cocktails market is segmented based on type, form, application, and region.
The Crafted Segment is Expected to be the Lucrative Segment in the Global Zero-Proof Cocktails Market
Crafted zero-proof cocktails are known for their attention to detail, unique flavor combinations, and sophisticated presentation, making them appealing to consumers seeking high-quality non-alcoholic alternatives. Crafted cocktails often require skilled mixologists or bartenders who carefully select and combine ingredients to create a memorable drinking experience. According to a Nielsen IQ survey from October 2021, sales of non-alcoholic beverages increased 33% and totaled a staggering D 331 million. Online, where non-alcoholic and low-alcohol sales increased by 315%, the figure was much higher. This shows how the crafted segment is growing in the zero-proof cocktail market.
Market Geographical Share
North America is the Dominating Region During the Forecast Period
North America has a culture that embraces beverage innovation and experimentation. The region has a strong tradition of cocktail consumption and mixology, which has naturally extended to the zero-proof cocktail market. The influence of cocktail culture in North America has helped drive the demand for sophisticated and flavorful non-alcoholic alternatives. According to Joshua Carlos, senior vice president of Lyre’s North America, the world of non-alcoholic beverages is currently the fastest-growing category of beverage, with over 30% growth year over year.
North America has witnessed a significant rise in health-consciousness and wellness-focused lifestyles. Consumers are increasingly seeking healthier beverage options, including low or zero-alcohol alternatives. This aligns with the growing demand for zero-proof cocktails, as they offer a way to enjoy flavorful drinks without the negative health effects of alcohol.
Market Companies
The major global players include the Zero-Proof Cocktails market are Red Bull GmbH, PepsiCo, Inc., The Coca-Cola Company, Danone S.A., Starbucks Corporation, Nestle S.A., Parle Agro, Suntory Beverage & Food Limited, Keurig Dr. Pepper Inc., and Unilever.
COVID-19 Impact on Market
COVID Impact
The COVID-19 pandemic has had a significant impact on various industries, including the beverage sector. The pandemic has influenced consumer behavior and preferences, leading to changes in consumption patterns. With lockdowns, restrictions on social gatherings, and the closure of bars and restaurants, people have been spending more time at home. This shift has created opportunities for at-home consumption and the exploration of new beverage options, including zero-proof cocktails.
By Type
- Crafted
- Non-Crafted
By Application
- Bars
- Restaurants
- Hotels
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- In May 2023, Ritual Zero Proof collaborated with American Bitters Boom to launch the Aperitif Alternative.
- In January 2023, Molson Coors, a beverage company debuted its first non-alcoholic ready-to-drinks cocktail line named Roxie, which aims to recreate the craft cocktail experience.
- In January 2023, Coca-Cola-owned beverage brand, Simply, launched a zero-proof Simply mixology line.
Why Purchase the Report?
- To visualize the global zero-proof cocktails market segmentation based on type, and application understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous zero-proof cocktails market-level data points all for segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global zero-proof cocktails market report would provide approximately 53 tables, 47 figures, and 102 pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
