Global Water Enhancers Market is segmented By Source (Vegetables, Tea Leaves, Coconut, Fruits, Others), By Ingredients (Vitamins, Antioxidants, Electrolytes, Sweeteners, Others), By Category (Sugar-Free, Conventional), By Product (Flavored Drops, Powder, Liquid), By Type (Nutritional, Non-Nutritional, Flavored, Enhanced), By Flavor (Fruit, Tea & Coffee, Others), By Sales Channel (Offline Sales Channel, Online Sales Channel), By Application (Residential, Commercial), By End-User (Children, Adult, Elderly, Fitness Enthusiasts, Pregnant Women, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Water Enhancers Market Size
Global Water Enhancers Market reached US$ 4.81 billion in 2022 and is expected to reach US$ 8.57 billion by 2031, growing with a CAGR of 7.5% during the forecast period 2024-2031.
Drinking water is always important for normal body functions. It maintains the body temperature, keeps the body hydrated and maintains normal health conditions. There is a rising trend for nutritious and healthy water. Increasing shifts in consumer preference towards healthier and natural hydration products positively affect the market growth.
Increased awareness of the health impacts of carbonated beverages is driving people towards water enhancers, the drink loaded with essential nutrients. Increasing health and wellness trends and rising disposable incomes may drive the market for water enhancers. Many promotional activities by celebrities and influencers support the market growth.
Most of the popular brands are entering the water enhancers field, making it easier for the product to expand in the market. Various acquisitions and product launches by the key layers of the market boost the market growth. Manufacturers are inducing natural and functional ingredients into the products to provide healthy benefits for consumers. In addition, the technological advancements in processing and packaging of water enhancers boost the market growth.
Market Summary
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Metrics |
Details |
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CAGR |
7.5% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (US$) |
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Segments Covered |
Source, Ingredients, Category, Product, Type, Flavor, Sales Channel, Application, End-User and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing Health Consciousness Among People
People consume sugary products for refreshment and wide flavors. With the increased awareness regarding the health concerns associated with sugary beverages, consumers are looking for healthier options to hydrate and refresh themselves. Sugary and carbonated beverages lead to severe health issues like diabetes and obesity. With the increased prevalence of such diseases, consumers are searching for alternative products for hydration.
Water enhancers provide the satisfaction of a beverage with greater nutritional value, without any sugars or calories within it. They are loaded with many functional ingredients to provide the body beyond hydration. Vitamins, minerals and other various functional ingredients make it a healthier substitute for other beverages. Manufacturers are developing new products with natural sweeteners and highlighting the zero-sugar and zero-carb factors to attract health-conscious consumers.
Rising Demand for Convenience Food Products
Changing consumer preferences towards innovative and convenient products to boost their health and nutrition positively drives the water enhancer market. Water enhancers are available in powder, drops and liquid form. The liquid can be consumed directly and gives a sense of hydration and nutrition to the body. The powder formulations are very convenient to carry, store and add to water.
The increasing busy lifestyles of people are demanding quick and convenient nutrition. Water enhancers have a compact nature. They can be easily carried around and accompanied to work and exercise places. The availability of various flavors in water enhancers allows consumers to choose their favourite flavor. The increasing trend of a healthy lifestyle may develop consumer preferences towards the water enhancers induced with herbs and superfoods.
Availability of Alternatives
The wide variety of other alternative beverage products available can be one of the major restraining factors for the global water enhancers market. Many ready-to-drink beverages from popular brands have a strong product image in the market. Water enhancers are not famous enough to beat most of the famous ready-to-drink beverage products. In addition, chemical additives in the flavored water enhancers can hinder the market growth.
The various regulations implemented by the government in incorporating certain ingredients in water enhancers can challenge the manufacturers to develop the desired product. Government regulatory considerations may influence the formulation of the product. The different regulatory bodies in each region may resist the product accessibility. In addition, most people perceive water enhancers as synthetic products and don’t prefer them due to their low taste compared to other beverages.
Market Segment Analysis
The global water enhancers market is segmented based on source, ingredients, category, product, type, flavor, sales channel, application, end-user and region.
New and Innovative Flavors
The global water enhancers market is segmented into nutritional, non-nutritional, flavored and enhanced based on their type. The flavored water enhancer segment holds the larger segment due to the higher acceptability of consumers. People crave tasty and healthy products. The various flavors available in water enhancers make the greater expansion of the segment.
The new product launches by the manufacturers boost the segemnt growth. In July 2022, the food and beverage manufacturing company, DreamPak, introduced Enhanca Hydrate, a water flavor enhancer. The product is rich in electrolytes, and various flavors of product offerings include watermelon, tangerine, mixed berry and others.
Market Geographical Share
Increased Demand for Healthy Products
North America region is considered to hold the largest share of the global water enhancers market. The growing consumer preference for nutritious and healthy products drives the market in this region. According to the National Health Council, the range of people suffering from chronic diseases is expected to be around 40%.
According to the Bureau of Labor Statistics, U.S. employment-population ratio reached 60.4% in July 2023. The ready-to-drink nature of water enhancers is growing their demand among working-class people. With the increased health concerns in this region, people are concentrating on opting for healthy alternatives for their daily beverages.
North American region consumers, especially from U.S. and Canada prefer plant-based, herbal and natural products. Rising disposable incomes and the growing health consciousness of people of this region boost this region’s market growth. Availability of various brand products are new product launches by this region manufacturers fuel market growth.
Water Enhancers Market Companies
The major global players in the market include Pepsico, Nestle S.A., Coco-Cola Company, Dyla LLC, Keurig Dr Pepper, Beyond Water, Abchiale Technologies, Sweet Leaf, Koninklijke DSM N.V. and Ocean Beverages.
COVID-19 Impact Analysis
The outbreak of the COVID-19 pandemic has both positive and negative impacts on the global water enhancers market. The decreased production and availability of products restricted their sales. The strict regulations from the government resulted in the shutdown of many manufacturing industries and negatively impacted the market. The disruption in the supply chain activities reduced economic activity.
Convenient healthy food products were in demand during the pandemic. People became health conscious and increased their intake of healthy products. Lockdowns restricted people to home. Increased health consciousness among consumers made them choose healthy and tasty drinks. The increased nutritional value of water enhancers made it a top choice for people as they started concentrating on immunity and health.
The increasing social media influence of food preferences and high promotional activities by social media influencers expanded the water enhancers market. In addition, the increased use, accessibility and popularity of the e-commerce sector and the wide availability of these products in online sales increased the market demand.
Russia- Ukraine War Impact
The Russia-Ukraine war had a significant effect on the food and beverage sector. The war had a negative impact on the water enhancers market. The lack of resources and interrupted processes at the industrial level badly impact product production. Distribution channels were negatively affected, leading to decreased market growth.
The war created import and export trade disruptions, resulting in economic disturbances. Scarcity. The war resulted in the scarcity of food and beverage products. The unavailability of such products and rise in product prices had a significant impact on the market. The political and economic uncertainty created due to the war had a negative impact on the water enhancers market.
Key Developments
- In June 2023, a multinational company, Unilever, through its Liquid I.V. powdered water enhancers, introduced a new innovative hydration multiplier sugar-free product loaded with various nutrients. The products are available in different flavors, including lemon-lime, green grape and white peach.
- In September 2022, Pharmavite LLC, an American dietary supplements company, introduced a water enhancer, through its MegaFood brand. This product specializes in digestive health and is available in different flavors including, lemon ginger and pineapple kombucha.
- In April 2022, a brand of Britvic PLC, Robinsons, introduced new water enhancer drips with vitamins. These products are available in different flavors.
Why Purchase the Report?
- To visualize the global water enhancers market segmentation based on source, ingredients, category, product, type, flavor, sales channel, application, end-user and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of water enhancers market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global water enhancers market report would provide approximately 109 tables, 123 figures and 189 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
