Global Sweet Potatoes Market is Segmented By Variety (Jewet, Purple, Japanese, Hannah, Garnet, Carolina, Beauregard, Others), By Product (Whole Product, Processed), By Supply Method (Fresh, Frozen, Dried, Others), By Nature (Conventional, Organic), By Distribution Channel (Supermarkets & Hypermarkets, Fruit & Vegetable Stores, E-Commerce, Others), By End-User (Household, Hotel & Restaurants, Food & Beverage Manufacturers, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031
Market Size
The Global Sweet Potatoes Market size reached USD 53.1 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 84 billion by 2031. The market is growing at a CAGR of 5.9% during the forecast period 2024-2031. Sweet potatoes are known for their high nutritional content, including fiber, vitamins and antioxidants.
As consumers continue to prioritize health and wellness, the demand for nutritious food options like sweet potatoes has increased which boosts the sweet potatoes market growth. The rise of vegan and plant-based diets has also contributed to the growth of the sweet potato market.
Sweet potatoes are a versatile ingredient that can be used in a variety of plant-based recipes, including sweet potato fries, sweet potato pie and sweet potato pancakes. Sweet potatoes are a sustainable crop that can be grown in a variety of climates and require less water than other crops. As consumers become more conscious of the environmental impact of their food choices, the market for sustainable crops like sweet potatoes has increased.
Market Scope
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Metrics |
Details |
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CAGR |
5.9% |
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Size Available for Years |
2022-2031 |
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Forecast Period |
2024-2031 |
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Data Availability |
Value (USD ) |
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Segments Covered |
Variety, Product, Supply Method, Nature, End-User and Region |
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Regions Covered |
North America, Europe, Asia-Pacific, South America and Middle East & Africa |
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Fastest Growing Region |
Asia-Pacific |
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Largest Region |
North America |
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Report Insights Covered |
Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
The Health Benefits of Sweet Potatoes Fuel the Growth of the Sweet Potatoes Market
Sweet potatoes are rising in popularity partly because of their many health benefits. One can get 400% of your daily requirement for vitamin A from only one sweet potato. It helps to keep the eyes and skin healthy. Sweet potatoes are also rich in vitamins B, C, calcium, iron, magnesium, phosphorus, potassium, etc.
Vitamin C in sweet potatoes, boost the immune system that can help fight cancer. Sweet Potatoes have a high concentration of carotenoids. Carotenoids, including the vitamin A precursor beta carotene, have been found to protect against carcinogens and preserve night vision. Hence, these Health benefits of sweet potatoes fuel the sweet potato market growth.
The Perishability of Sweet Potatoes May Restrain the Market Growth
Perishability is one of the key restraints for the sweet potato market, as it can impact the quality and availability of the crop and ultimately affect the growth of the market. Sweet potatoes are a perishable crop, which means they have a limited shelf life and require proper storage and handling to maintain their quality.
If sweet potatoes are not stored and handled properly, they may spoil before they reach the consumer, which can result in waste and lower-quality products. This can impact the supply and demand for sweet potatoes, as consumers may be less likely to purchase sweet potatoes that are of lower quality or have spoiled.
Market Segmentation
The global sweet potato market is segmented based on variety, product, supply method, nature, end-user and region.
Availability and Healthy Image of Fresh Sweet Potatoes are Expected to Drive the Segment Growth
In 2022, the fresh segment held the highest share of the sweet potatoes market. For instance, as per USDA, in the US the annual value of sweet potato exports climbed from D 14 million to D 187 million between 2001 and 2021, a 1,157 percent increase on a fresh-weight basis.
Fresh sweet potatoes are typically harvested and then transported to local and regional markets, where they are sold to consumers for use in a variety of dishes, such as pies, casseroles and side dishes. Because they are sold in their natural form and have not been processed or preserved, fresh sweet potatoes are perceived as healthier and more natural by many consumers, which can drive their market growth.
Source: DataM Intelligence Analysis (2023)
Market Geographical Share
Large-scale Production of Sweet Potatoes in the Asia-Pacific Region
In 2022, Asia-Pacific had the highest share in the sweet potato market owing to its large-scale production and consumption in that region. China alone produces more than 50% of all sweet potatoes grown globally. For instance, as per Statista, China produced about 47.8 million metric tonnes of sweet potatoes in 2021.
Sweet potatoes are used for food, animal feed and processing such as food, starch and other products. The majority of sweet potato crop in China is used for starch production and animal feed. People in China are starting to understand that sweet potato is an excellent and healthy food that boosts the demand for sweet potatoes.
Source: DataM Intelligence Analysis (2023)
Market Companies
The major global players in the market include Ham Farms, Sweet Potato Spirit Company, Nash Produce, Conagra Brands, Inc., Dole Food Company, Inc., Carolina Innovative Food Ingredients, A.V. Thomas Produce, and Jackson Farming Company, Lamb Weston Holdings, Inc., J.R. Simplot Company.
COVID-19 Impact on Sweet Potatoes Market
COVID-19 Impact Analysis
The consumption of sweet potatoes has risen among customers due to growing health awareness and strong interest in plant-based food among consumers during Covid 19. Sweet potatoes have fewer calories, fat, and other nutritional benefits and are rich in vitamins A, C, fiber and minerals.
Furthermore, sweet potatoes are also rich in anti-inflammatory and antioxidants. At the beginning of 2020, the pandemic occurred has a drastic increase in demand for food and supplements which are healthy.
Key Developments
- In April 2023, Spudsy, the health-forward brand that transforms upcycled sweet potatoes into delicious plant-based snacks, introduced Sweet Potato Scoops at Whole Foods Market.
- In March 2023, Jackson’s added more than one new product to its well-known sweet potato chip line.
- In October 2022, Otsuka Pharmaceutical Co., Ltd., a manufacturer of products across multiple markets and therapeutic segments, launched SOYJOY Sweet Potato, a new flavor in the SOYJOY line of whole-soy nutrition bars.
Why Purchase the Report?
- To visualize the global Sweet Potatoes- market segmentation based on variety, product, supply method, nature, end-user and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of the sweet potatoes market level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Sweet Potatoes Market Report Would Provide Approximately 77 Tables, 81 Figures and 200 Pages.
Target Audience 2024
- Manufacturers / Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
