Potato Protein Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Potato Protein Market is Segmented By Type(Isolate, Concentrates, Hydrolyzed, Other), By Nature (Organic, Conventional), By Application(Animal Feed, Bakery & Confectionery, Meat, Supplements, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Global Potato Protein Market reached US$ 1.65 billion in 2023 and is expected to reach US$ 2.56 billion by 2031, growing with a CAGR of 5.64% during the forecast period 2024-2031. 

The potato protein market is rapidly growing due to rising consumer demand for plant-based proteins and health-conscious diets. Sourced from potato processing byproducts, potato protein provides a high-quality, hypoallergenic alternative for food, beverages, animal feed and nutritional supplements. The market is expanding as consumers seek sustainable and nutritious options, fueled by advancements in extraction methods and product innovation.

National organizations are making significant strides to boost the protein content of potatoes, which is driving market growth through enhanced extraction and isolation methods. For instance, in 2021, the National Institute of Plant Genome Research in New Delhi, India, developed a genetically modified potato containing 60% more protein and increased levels of amino acids.

Asia-Pacific dominates the global potato protein market, fueled by rising nutritional demands. With 80% of India's population lacking sufficient protein and China's average intake hitting 124.61 grams, there's a clear shift towards better health. This focus on protein-rich sources like potato protein and the region's agricultural strengths position Asia-Pacific as a key player in meeting the growing global demand for sustainable protein alternatives.

Market Summary

For more details on this report - Request for Sample

Market Dynamics

Rising Vegan Population 

The global vegan population, now estimated at approximately 88 million, according to the World Animal Foundation is significantly boosting the demand for plant-based protein sources, with potatoes emerging as a key player. A medium-sized, skin-on potato (5.3 oz) offers 3 grams of protein, outpacing most commonly consumed vegetables. This makes potatoes an appealing option for those seeking nutritious, plant-based diets. 

Additionally, they are energy-dense, fat-free, gluten-free, cholesterol-free and sodium-free, containing only 110 calories per serving, aligning well with the 2020-2025 Dietary Guidelines for Americans. As more individuals embrace vegan lifestyles, they are increasingly drawn to versatile and nutrient-rich foods that can replace animal-based proteins. Potatoes provide quality carbohydrates, potassium and vitamin C, making them an excellent choice for health-conscious consumers. 

High Use of Potato Protein in Various Products

The increasing awareness of the nutritional benefits of potatoes positions them to play a vital role in the vegan protein market. As they become a staple in plant-based diets, demand for potato-based products is expected to rise, driving innovation within the food industry. Manufacturing is experimenting with potato protein use in various categories. For instance, in June 2024, Awevo Foods launched Awevo liquid eggs made primarily from potato protein.

Awevo liquid eggs are designed to mimic conventional eggs in taste, texture and appearance while being free from cholesterol and saturated fats. Their versatility allows for incorporation into various dishes, such as scrambled eggs, omelets and cakes. This product not only showcases the potential of potato protein as a key ingredient but also highlights the growing demand for innovative plant-based alternatives in the market.

Intense Competition from Established Plant-Based Proteins

The global potato protein isolate market faces significant challenges due to fierce competition from well-established plant-based proteins, particularly soy and peas. These alternatives have a longstanding presence in various industries, leading to higher consumer preference and awareness. Many consumers continue to choose soy and pea proteins over potato protein, limiting market growth.

Recent product launches further exacerbate this challenge. For instance, in November 2022, International Flavors & Fragrances Inc. introduced Supro Tex, a soy-based protein ingredient boasting 80% protein content, catering to rising protein demands. Additionally, advancements in processing methods for soy protein isolates, such as the clean-label approach announced by New Protein International in July 2022, enhance the appeal of soy as an ingredient in diverse applications.

Market Segment Analysis

The global potato protein market is segmented based on type, nature, application and region.

Effective Functionality of Potato Isolate

The global potato protein market is segmented based on type into isolate, concentrate, hydrolyzed and other. Potato protein isolate is rapidly gaining prominence in the global protein market due to its rich nutritional profile, functional versatility and appeal as a hypoallergenic, plant-based protein source. Its diverse applications from protein-enriched snacks to supplements combined with innovations in extraction and processing, enhance its market attractiveness. 

Notably, the launch of Avebe's Solanic100 in 2021 enhances isolate elevation of food quality by improving the texture and nutritional content of various products, such as mayonnaise and baked goods. The ability of products like Solanic100 to enhance the quality of foods while aligning with contemporary dietary preferences positions potato protein isolate as a favored choice among manufacturers. This growing recognition of its advantages across a wide array of food applications solidifies its status.

Market Geographical Share

Larger Production and Consumption of Potato in Asia-Pacific

Asia-Pacific dominates the global potato protein market. The FAO’s FAOSTAT database, updated in late December 2023, provides the latest potato production statistics, showing that approximately 375 million tonnes of potatoes were produced globally in 2022. China, with 95.5 million tonnes, led to this production and India, with 56 million tonnes. This data reinforces the region's dominance in the global potato market, particularly in terms of protein sourcing.

In addition to production, potato consumption figures highlight this dominance. According to the World Population Review, in 2022, China consumed approximately 69,109 thousand tonnes of potatoes, while India consumed around 36,587 thousand tonnes. This substantial consumption reflects the integral role of potatoes in the diets of these populations and underscores their significance as a source of plant-based protein.

Both China and India play a crucial role in ensuring food security and meeting the growing demand for sustainable protein sources. Asia-Pacific is strategically positioned to lead in both cultivation and innovation within the global potato protein sector. Established agricultural practices and diverse culinary applications further enhance the importance of potatoes, creating opportunities for market development and product innovation in this vital food landscape.

Market Competitive Landscape

The major global players in the market include Roquette Frères, Xi'an Gaoyuan Bio-Chem Co., Ltd., Lihme Protein Solutions, TÖUFOOD, Equistro, Spix Proteins, Emsland Group, Royal Avebe, STDM Food and Beverages Private Limited and AGRANA Beteiligungs-AG.

Russia-Ukraine War Impact

The Russia-Ukraine war has profoundly impacted the global potato protein market, primarily due to disruptions in supply chains from two of the world's leading potato producers. As of 2021, Ukraine produced approximately 21,356,320 metric tonnes of potatoes, while Russia contributed around 18,295,535 metric tonnes, according to FAO statistics. This makes both countries vital suppliers of raw materials for the industry. 

The conflict has significantly interrupted import and export activities, leading to a scarcity of key ingredients necessary for potato protein production. Consequently, manufacturers have faced production slowdowns, creating challenges for those reliant on a consistent potato supply. Furthermore, the economic disturbances stemming from the war have heightened market volatility, complicating procurement strategies and driving up prices for potato protein. 

By Type

• Isolate
• Concentrates
• Hydrolyzed
• Other

By Nature

• Organic
• Conventional

By Application

• Animal Feed
• Bakery & Confectionery
• Meat
• Supplements
• Others

By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain 
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• middle East and Africa

Key Developments

• In June 2024, Awevo Foods launched Awevo liquid eggs made primarily from potato protein.
• In November 2023, Avebe launched PerfectaSOL, a versatile potato protein texturizer for plant-based dairy alternatives. PerfectaSOL is also ideal for plant-based baked goods and can replace gelatin in candies and marshmallows.
• In April 2022, Branston partnered with Root Extracts to develop potato plant protein at a £6m facility in Lincolnshire, UK’s first of its kind. The facility will convert low-grade potatoes into protein and starch products. This protein is rich in amino acids, can replace eggs in recipes and is sourced in UK for better traceability and lower air miles.

Why Purchase the Report?

• To visualize the global potato protein market segmentation based on type, nature, application and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel spreadsheet containing a comprehensive dataset of the cat food market, covering all levels of segmentation.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global potato protein market report would provide approximately 62 tables, 54 figures and 210 pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies