Market Overview
The global strawberry jam market is forecasted to reach at a CAGR of 4.2% during the forecast period (2024-2031)
Fresh strawberries are used in strawberry jam production. Strawberries are a good source of fiber. Blood sugar levels can be managed with fiber, and the antioxidant content of strawberries is also high. The risk of cardiovascular disease may be decreased by consuming these protective nutrients, which may also help lower cholesterol levels. Additionally, strawberry jam contains a lot of calcium, potassium, vitamin K, manganese, and other minerals that support healthy bone growth and maintenance. As a result of factors like children's growing popularity, the strawberry jam market has experienced significant growth. In addition, as people's knowledge of strawberries' health advantages grows, so does the demand for food products with strawberry flavors, opening up a vast market for the major market players.
Market Scope
| Metrics | Details |
| Market CAGR | 4.2% |
| Segments Covered | By Product Type, By Packaging Type, By End-Use, By Distribution Channel, and By Region |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, and Other key insights. |
| Fastest Growing Region | Europe |
| Largest Market Share | North America |
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Market Dynamics
The increasing demand for organic food products fuels market expansion
As consumers look for healthy and vegan ingredients, natural jams are growing in popularity worldwide. In 2020, The Skinny Food Co added two new flavors—Orange Marmalade and Black Cherry—to the NotGuilty Jam lineup. The two new varieties have 85% fewer calories and 93% less sugar than other jam products on the market. The jams are also made with real fruit, are low in fat, gluten-free, high in fiber, vegan, and suitable for people with diabetes. India will have the most organic produce produced globally and the eighth-most organic agricultural land in the world in 2020, according to FIBM & IFOAM. by National Program for Organic Production 4339184. The entire area in India that is certified as organic is 93 ha.
On the other hand, the global market for strawberry jam is likely to expand due to the rising demand for sugar-free products, including sweets for diabetics and obese people, industrialization, and rising per capita income.
However, the market's expansion was hampered by the high cost of raw materials, government regulations regarding product safety, government policy regulations, and alternative technology.
Market Segmentation Analysis
Seedless strawberry jam segment accounted for the highest share of the global strawberry jam market
The seedless strawberry jam and whole strawberry jam product categories can be further divided into the global strawberry market based on product type. In addition to having the largest market share in 2021, seedless strawberry jam is predicted to grow fastest, with a CAGR of XX% from 2022 to 2029. The most popular jam is seedless strawberry because of its smooth, jelly-like texture and flavor. It contains natural fiber, important vitamins, minerals, and amino acids, and each 20 g serving has 50 calories. In 2019, 163.97 million people in the United States consumed strawberry jam, jelly, or preserves, according to the Simmons National Consumer Survey and the United States Census Bureau.
In the year 2021, low sugar jam had a sizable market share. Due to the high level of consumer health consciousness and the rising prevalence of diabetes, low-sugar jam is a growing market. For instance, the International Diabetic Federation estimates that in 2021, 537 million adults (20-79 years) will have diabetes. Strawberry jam with less or no sugar is more popular as consumers become more aware and alter their eating habits. Traditionally, sugar has been used as both a sweetener and a preservative.
Market Geographical Share
North America are dominating region during the forecast period
North America dominated the market share due to increased collaboration among major players. According to research, strawberry jam, jelly, and preserves were consumed daily in North America from 2011 to 2020. Due to the long-term negative effects of artificial additives, most consumers in developed countries are searching for healthy & natural products. The National Health Service (NHS) suggested substituting low-fat jam for the high-sugar jam to reduce calorie intake. Additionally, manufacturers select natural flavorings, preservatives, and sweeteners to meet consumer demands.
On the other hand, Europe is anticipated to grow the fastest during the projected period. The consumption of jams and preserves with bread for breakfast is customary in many European nations. Additionally, many consumers combine it with various foods, including smoothies, salads, and desserts. Consumers are more willing to spend more money on high-quality goods because they have more disposable income and want to try new products. The farmer also produces the highest-quality, organically certified goods, giving customers access to superior flavors, colors, and nutritional benefits. During the forecast period, this factor will fuel this market's growth prospects in Europe.
Market Companies
There are several established participants in the industry and local manufacturers; hence, the market needs to be more cohesive. Some major key players are Cascadian Farm, HERO, Frulact, Valio Ltd., BINA, Welch Foods Inc, Bonne Maman, St. Dalfour and The J. M. Smucker Co. To maintain their position in the market, businesses are increasing their marketing and R&D expenditures and broadening their distribution networks. Additionally, they are implementing competitive strategies by increasing their investment in product development to meet the tastes and preferences of the new generation of consumers. The businesses use a variety of corporate strategies, including partnerships, mergers, and acquisitions, in addition to a strong product portfolio, to break into the strawberry jam market. For instance, On July 21, 2021, Smucker Co. introduced new UNCRUSTABLES Uncured Pepperoni Bites & UNCRUSTABLES Uncured Pepperoni Roll-Ups for kids' lunch boxes & snack sacks. The Peanut Butter & Strawberry Jelly Sandwich flavor is among the popular Smuckers UNCRUSTABLES flavors that parents prefer to pack in their children's lunch boxes, which aids in business expansion.
COVID-19 Impact on Market
Negative impact on the global strawberry jam market
The COVID-19 pandemic hurt the production of many products, harming the world economy. Covid-19 has impacted the global market cap in 2020 and early 2021. According to FAO, the global strawberry production in 2018 was 1304.9 tons, and in 2019 was 1141 tons. There is a decrease in strawberry production compared to the previous year. As a result, the sales of strawberry jam have decreased because of the lack of strawberry fruits throughout the world. However, the market for strawberry jam is currently approaching its pre-COVID levels. Over the course of the forecast period, a wholesome growth rate is anticipated, driven by the economic recovery in the majority of developing countries.
The global strawberry jam market report would provide an access to approximately 77 market data tables, 72 figures and 149 pages
