Floral Flavors Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Floral Flavors Market is segmented By Type (Jasmine, Rose, Elderflower, Hibiscus, Lavender, Orange blossom, Chrysanthemum, Others), By End-User (Food, Beverage), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

The Global Floral Flavors Market reached US$ 324.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 623.2 million by 2030. The market is growing at a CAGR of 8.5% during the forecast period 2024-2031.

Floral flavors are syrups, extracts, or flower petals for flavoring food and beverages. These materials impart their natural flavor to the end product without altering its overall attributes. The extractions of different flowers are applied differently in varied food and beverage sectors. The most frequently used floral flavors are jasmine, rose, elderflower, hibiscus, lavender, orange blossom, and chrysanthemum. These flavors offer delicate, new, and exotic tastes that provide novel aesthetics to typical products. 

Additionally, floral flavors mix extremely well with fruit flavors, complementing the sweet and tangy fruit taste with a flower fragrance. The food and beverages industry is the major end-user of floral flavor. For instance, floral flavor application includes beverages, dairy products, bakery and confectionery products, and others.

Market Summary

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Market Dynamics

Growth of Functional and Flavored Beverages is Driving the Market Growth

Due to the growing demand for new tastes and flavors, food-and-beverage manufacturers are innovating new and unique flavor combinations. Floral flavors are gaining traction among food and beverage processors with applications in various products. 

For instance, lavender and rose are preferred flavors in flavored waters and teas and are also finding applications in cookies, ice cream, etc. According to Statista, among millennials, 66 percent of the respondents were in favor of floral and fruity scents, while 58 percent preferred fresh and zesty ones.

High Prices of Floral Flavors Can Hamper the Market Growth.

Obtaining the flower extracts or essential oils used to create floral flavors often involves specific sourcing and harvesting processes. Extracting the floral aroma compounds from flowers can be complex and time-consuming. Steam distillation or solvent extraction is often employed to capture delicate and volatile floral compounds. 

These floral extraction methods can be labor-intensive and require specialized equipment and expertise, adding to the overall production costs. Higher prices for floral flavors can make them less affordable for some consumers. Price-sensitive consumers may choose alternative flavors that are more economically accessible, leading to reduced demand for floral flavors.

Market Segment Analysis

The Global Floral Flavors Market is segmented based on product type, application, and region.

Hibiscus is Expected to Gain a High Growth Rate Due to Increasing Adoption in the Food & Beverage Industry.

In terms of type, the floral flavor market is divided into jasmine, rose, elderflower, hibiscus, lavender, orange blossom, chrysanthemum, and others. 

In 2022, hibiscus had the highest market value due to its positive flavor profile. Hibiscus is a lovely and delicious choice, giving a natural, floral, and slightly tangy flavor. Hibiscus flowers have a distinctively tart and spicy taste, often described as floral and fruity with notes of cranberry or citrus. 

This unique flavor profile sets it apart from other floral flavors and makes it appealing to consumers seeking new and interesting taste experiences. Hence, increasing adoption of hibiscus in the food & beverage industry leads to having the highest share.

Source: DataM Intelligence Analysis (2023)

Market Geographical Share

A Large Market for Flavored Drinks and Confectionery Products led North America to the Dominant Position.

In 2022, North America had the highest share of the floral flavor market. North America is the largest market for floral flavors due to the emergence of new floral flavors start-ups, the increasing trend of using floral flavors in various food products, and increasing health awareness.

According to Statista, the North American flavor and fragrance market had a value of roughly 4.5 billion dollars in 2019 and is expected to grow to 5.9 billion dollars by 2025. Hence, the large demand for flavor and fragrances led North America to the dominant position.

Source: DataM Intelligence Analysis (2023)

Competitive Landscape

The major global players in the market include International Flavors & Fragrances Inc., Mane SA, Lionel Hitchen, Parker Types, Symrise AG, Firmenich SA, Synergy Flavors, Blue Pacific Flavors, Inc., Abelei Inc., Sensient Technologies Corporation.

COVID-19 Impact on Market

COVID-19 Impact

Covid-19 has negatively impacted the floral flavor industry worldwide to some extent but is expected to bring new opportunities for the market shortly. Many companies have suffered loss and reduction of revenue, due to the lockdown and low demand for flavors in the food service industry, as the outdoor food service industry was one of the worst impacted markets in the Covid-19 pandemic.

For instance, in the case of international Flavors and Fragrances Inc., through the first eight weeks of 2020 second quarter of, sales decreased by 3% on a currency-neutral basis and 7% on a reported basis compared to the corresponding period last year, driven by continued pressure in certain end-industry categories, across select countries and mainly with small- and mid-sized customers as a result of the COVID-19 pandemic. 

By Product Type

• Jasmine
• Rose
• Elderflower
• Hibiscus
• Lavender
• Orange blossom
• Chrysanthemum   
• Others

By Application

• Beverages
• Dairy Products
• Bakery and Confectionery Products
• Others

By Region

• North America
  • The U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • The UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In May 2023, the merging of DSM and Firmenich resulted in a "trailblazer" regarding nutrients, flavors, and fragrances.
• On February 1, 2021, International Flavors & Fragrances Inc. merged its business flavor business with DuPont’s Nutrition & Biosciences business.
• In November 2022, Arizona Natural Resources (ANR), a Phoenix, Arizona-based CORE portfolio company, acquired Contract Filling Inc. (CFI), a specialized contract manufacturer of high-end fragrances, deodorants, and cosmetic products.

Why Purchase the Report?

• To visualize the Global Floral Flavors Market segmentation based on product type, application, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous floral flavors market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Floral Flavors Market Report Would Provide Approximately 53 Tables, 53 Figures And 200 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies