Sports Betting Market By Type (Fixed Old Betting, Exchange Betting, Line -In-Play, Daily Fantasy, E-Sports Betting, Pari-Mutuel, Others), By Platform (Online, Offline), By Sports (Cricket, Football, Baseball, Basketball, Hockey, Racing, Others), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, And Africa) – Share, Size, Outlook, And Opportunity Analysis, 2024-2031
Sports Betting Market Overview
The Sports Betting Market report analyzes the global market size, shares, recent trends, competitive intelligence, and future market outlook. Sports betting refers to the activity of predicting sports outcomes and placing wagers on the results. The market is driven by the increasing legalization of sports betting in various countries, the growing popularity of online betting platforms, and the rising interest in sports events worldwide. In Europe, the Sports Betting Market is experiencing substantial growth. Key players in the market include Bet365 Group Ltd., Flutter Entertainment PLC, DraftKings Inc., and other prominent players.
Sports betting is the act of wagering money on the outcome of a sporting event. It involves predicting the result of a sporting event and placing a wager on the outcome, either legally through a licensed sportsbook or illegally through an unlicensed bookmaker. The amount of money wagered and the potential winnings depend on the odds given for the selected outcome. Sports betting is a popular form of gambling and is offered in many sports, including football, basketball, baseball, hockey, horse racing, and many others.
Sports Betting Market Scope and Summary
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Metrics |
Details |
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Market CAGR |
11.5% |
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Segments Covered |
By Type, Platform, Sports, and Region |
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Report Insights Covered |
.Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Fastest Growing Region |
Asia Pacific |
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Largest Market Share |
North America |
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Sports Betting Market Dynamics and Trends
Increased availability of sports events
The growth of international sports events and the increased number of sports leagues has increased the number of betting opportunities available to consumers, leading to a rise in demand for sports betting, which drives the growth of the global sports betting market.
The increasing popularity of online betting has made it easier for consumers to place bets and track their winnings, leading to a surge in demand for online betting platforms. It has driven the growth of the global sports betting market, as more consumers prefer the convenience and accessibility of online betting. Additionally, the growth of e-commerce and the increasing use of mobile devices for online activities have further fueled the growth of the online betting market. Therefore, the increased availability of sports events and the growing trend of online betting have contributed significantly to the growth of the global sports betting market.
Stringent regulation associated with betting
Stringent regulations associated with sports betting can limit the number of potential customers and restrict the availability of betting services. It can lead to reduced revenue and profitability for sports betting companies and increased operational costs associated with compliance with regulatory requirements. Therefore, the stringent regulation associated with sports betting can create barriers to entry and limit the growth potential of the global sports betting market. Companies operating in the market need to address these challenges and build consumer trust to realize the market's full potential.
Sports Betting Market Segment Analysis
The global betting sports market is segmented based on type, platform, sports, and region.
The growing trend of online betting has created numerous growth opportunities for the global sports betting market
Online betting platforms offer consumers a convenient and accessible way to place bets on sporting events from the comfort of their homes, which d to a surge in demand for online betting services, driving the market's growth. Online betting platforms have a wider reach than traditional brick-and-mortar sportsbooks, as they are accessible from anywhere with an internet connection. It creates new markets and increases the number of potential customers for sports betting companies.
Source: DataM Intelligence Analysis (2023)
Sports Betting Market Geographical Share
Owing to the large presence of established sports betting companies, Europe captures the majority of market shares across regions
Europe is currently the region that dominates the global sports betting market. The region has a long history of sports betting and is home to some of the world's largest and most established sports betting companies. The region is characterized by a high level of regulation and a well-developed infrastructure, which has helped to drive growth and innovation in the sports betting market.
That being said, the North America and Asia-Pacific regions are also growing rapidly and are expected to play an increasingly important role in the global sports betting market in the coming years. The growth of the sports betting market in these regions is driven by increasing legalization, the growth of online betting platforms, and the growth of the middle class in countries such as China and India.
Source: DataM Intelligence Analysis (2023)
Sports Betting Companies and Competitive Landscape
The major global players include Flutter Entertainment Plc, bet365, Betsson AB, Churchill Downs Incorporated, Entain PLC, 888 Holdings Plc, IGT, Kindred Group PLC, Sportech PLC, and William Hill Plc.
Key Developments
- On February 13, 2023, A multi-year PlaySports technology agreement with experienced sports betting operator Betfred allowed International Game Technology PLC to declare that the Company had increased its presence in Nevada for sports betting. The Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas, a member of the Curio Collection by Hilton, will be powered by Betfred using IGT PlaySports technology following the terms of the deal. This partnership supports Betfred's entry into the Nevada betting industry and the first Betfred sportsbook powered by IGT in the U.S.
- On November 23, 2022, The market-leading US company of Flutter Entertainment, FanDuel, announced the opening of America's #1 Sportsbook in Maryland. The passionate sports fans of Maryland can now place bets on professional and collegiate football, basketball, baseball, hockey, golf, MMA, boxing, soccer, and tennis across the state with various betting and payment options available owing to the FanDuel Sportsbook's best-in-class online sports betting experience.
- On January 7, 2022, The Maryland Lottery and Gaming Control Commission authorized FansUnite Entertainment Inc.'s American Affiliate division (AmAff) to provide customer acquisition services for Maryland-licensed sports wagering operations.
The global betting sports market report would provide approximately 61 tables, 64 figures, and 200 Pages.
