Snus Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Snus Market is Segmented By Type(Loose Snus, Portion Snus), By Flavour(Mint, Berries, Dry Fruit, Others), By Distribution Channel(Online Channel, Tobacco Stores, Convenience Stores, Supermarkets and HypermarketsOthers), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Report Overview

Global Snus Market growing at a high CAGR during the forecast period (2024-2031)

Snus is a smokeless tobacco product made up of moist powder. It is available in different flavours like mint and wintergreen. Smokeless tobacco products deliver more nicotine and nitrosamines than cigarettes, although snus generally has lower levels of nitrosamines than other smokeless products. Snus can be smoked anywhere as it is smoke-free. Strict government rules and regulations regarding smoking and contamination of the environment have given rise to the demand for smokeless products such as snus.

Market Scope

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Market Dynamics

Increasing demand for smokeless tobacco drives market growth.

The major factor driving the growth of snus is its simple application. Smoking cigarettes in public is banned or is a punishable offense in many countries because of the harmful effects of combustion. On the other hand, snus can be smoked anywhere as it is smoke free. The product's low risk of gastrointestinal, lung, and pancreatic cancers and respiratory disorders is a significant reason for its popularity among nicotine addicts.

Rising demand for smokeless tobacco among blue-collar workers is a key factor driving the market growth.  Unlike cigarettes, smokeless tobacco doesn’t require workers to leave their workstation while using. This means they have easier access to nicotine throughout the day. While every job has pressure, blue-collar jobs have unique stressors. To cope, some workers turn to smokeless tobacco for a pick-me-up without having to leave their job for a break. Moreover, snus gives more nicotine percentage than cigarettes, and its nonsmoker property drives the market's growth. Strict government rules and regulations concerning smoking and environmental contamination have upsized demand for smokeless products such as snus among consumers.

Market Segmentation

Loose snus segment held highest market revenue share of XX% in the year 2021

According to the World Health Organization, cigarette smokers prefer loose snus as stronger snus as compare to portion snus. Loose snus high nicotine content clearly shows high demand for the loose snus. The low rate of oral, pulmonary, respiratory diseases, and pancreatic cancers related to the utilization of a product is a crucial reason for its adoption among tobacco addicts. The surge in popularity of different flavours like mint, eucalyptus, berries, spices, bergamot, cedar, citrus, dry fruit, hay, leather, and smoky tea, attracts consumers toward loose snus.

The growing popularity has stimulated the growth of flavored products, including mint, eucalyptus, berries, fruits, licorice, whiskey, spices, bergamot, cedar, citrus, dry fruit, hay, leather, smoky, tea, and tobacco. Among these flavours, the more popular flavour, including mint, berries, and fruits, are further available in different subcategories of flavour. For instance, mint snus can be found in variants, including spearmint, wintergreen, and menthol. According to a survey carried out in Norway, women preferred flavored snus more than men.

Market Geographical Share

North America is expected to dominate the global Snus market in the year 2021

North America snus market is still in the development stage. There is vast scope for the growth of snus market. Foreign manufacturers are introducing smoking alternatives like snus and chewing tobacco in North America, thus driving the market growth. As demand for the smoking alternatives increased, manufacturers in North America increased the production of snus products which drives the markets growth. Efforts of the United States Government to reduce smoking by granting permission to use of tobacco and nicotine alternatives are further increasing the adoption of snus in the US. Owing to these factors, the market in this region is expected to grow.

Market Competitive Landscape

The global snus market is fragmented. Some of the key players in the snus market are the Swedish match, British American Tobacco, Altria, AG Snus Aktieselskab, and Dacapo silver AB. Some market players are resorting to acquisitions to increase new product offerings and strengthen their position in the industry. For instance, Philip Morris offered $16 billion to acquire smokeless tobacco company Swedish Match as the US group expands beyond its traditional cigarette business. The Stockholm-based company is a leader in snus or oral nicotine pouches that originated in Sweden but have in recent years grown increasingly popular outside Scandinavian countries. This acquisition pushes a US-based Company further into the market for tobacco-free alternatives to cigarettes\ In 2019, Swedish Match AB got approval from Food and Drug Administration (FDA) for labeling general snus as a safe alternative for smoking. Swedish Match is the only company working in the United States to receive this approval. In 2019, Altria Group, Inc. announced a payment of $372 million in order to acquire an 80% share in Burger Söhne Holding AG. This acquisition was aimed to enter the snus market and complement the existing oral tobacco portfolio through nicotine pouches, among other products.

COVID-19 Impact On Market

Negative impact on the global snus market

The COVID-19 pandemic has badly affected several industries worldwide, including the snus market. There was a decline in consumer spending for the use of cigarettes and snus, as consumers reduced or delayed discretionary spending in response to COVID-19, owing to a rise in unemployment rates and diminished consumer confidence. Moreover, the decreased production of the snus market was due to the unavailability of raw materials and disrupted the supply chain. Government restrictions on production reduced production, and social distancing restrictions further impact the market's growth.  During Covid 19, pandemic snus is not considered essential good. Production and supply chain is completely disturbed due to the government's strict regulation in lockdown. Doctors strictly avoid using cigarettes, tobacco and anus to Covid patients. What factors negatively impacted on snus market.