Global Feminine hygiene products Market is Segmented By Nature (Disposable, Reusable), By Product Type (Sanitary Pads, Panty Liners, Tampons, Menstrual Cups, Intimate Hygiene Wash, Others), Distribution Channel (Hypermarkets/ Supermarkets, Pharmacies, Online Stores), By Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023-2030
Market Overview
Global Feminine hygiene products Market reached US$ YY million in 2022 and is expected to reach US$ YY million by 2030, growing with a CAGR of YY % during the forecast period 2023-2030.
Feminine hygiene products are personal care products used during menstruation, vaginal discharge, and other bodily functions related to the vulva and vagina.
Feminine hygiene products are either disposable or reusable. Sanitary napkins, tampons, and pantyliners are disposable feminine hygiene products. Menstrual cups, cloth menstrual pads, period panties, and sponges are reusable feminine hygiene products.
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Market Dynamics
The increasing awareness regarding feminine hygiene is expected to boost the global market growth during the forecast period. Feminine hygiene products refer specifically to items or goods that a woman uses during her menstrual cycle. These products include tampons, sanitary pads, menstrual cups, sea sponges, and others designed to manage the symptoms of a woman's menstrual cycle.
For instance, in May 2023, Vedanta Aluminium raised menstrual hygiene awareness among 2300 plus rural women in India as part of Menstrual Hygiene Week. Additionally, in March 2023, Lotus’s Malaysia and Kotex Malaysia raised awareness of feminine hygiene and menstrual equity amongst youth.
Also, in May 2022, Kimberly-Clark and Plan International partnered on a campaign to create highway signs, social media content, and other media touchpoints to bring awareness to period stigmas, ultimately reaching hundreds of thousands of people in the city of Teresina.
Restraints
The market is hindered by several factors such as the social stigma associated with menstruation.
Menstrual health also has a huge impact on girls’ education, as girls are often forced to skip classes when they are on their period. Because of social taboos and gender stereotypes that stigmatize menstruation as dirty, many people experience menstruation with shame and humiliation.
For instance, Plan International research in Uganda and Indonesia, for example, has found that about half of adolescent girls do not go to school when they are menstruating by missing out on up to 24 days of school a year. Hence, due to above mentioned factors the market is limited for the growth during the forecast period.
Market Segmentation
The global Feminine hygiene products Market is segmented based on Nature, Product Type, Distribution Channel, and region.
Sanitary Pads/Napkins product type in the global feminine hygiene products market was valued at US$ XX million in 2022 and is estimated to reach US$ XX million by 2030, growing at a CAGR of XX% during the forecast period from 2023-2030. Owing to the increasing product launches and various government initiatives regarding sanitary pads, the segment is expected to dominate the global market during the forecast period.
For instance, in May 2023, Niine Sanitary Napkins introduced the country's first PLA-based biodegradable sanitary pads. These pads are CIPET-certified, with more than 90% of the pads decomposing within 175 days and the rest within a year. These pads are 100% chemical-free and vegan, providing a safe and sustainable alternative.
By Nature
- Disposable
- Reusable
By Product Type
- Sanitary Pads
- Panty Liners
- Tampons
- Menstrual Cups
- Intimate Hygiene Wash
- Others
Distribution Channel
- Hypermarkets/ Supermarkets
- Pharmacies
- Online Stores
Geographical Share
North America in the global feminine hygiene products market was valued at US$ XX million in 2022 and is estimated to reach US$ XX million by 2030, growing at a CAGR of XX% during the forecast period from 2023-2030. The rising investments and product launches by the market players are the factors driving market growth in the forecast period.
For instance, in February 2023, a startup called Egal raised $1 million in investment in angel funding to launch a new menstrual pad that will be as accessible as toilet paper. Also, in August 2021, feminine care brand, Moons launched duets tampons and panty liners.
Jewel Sanitary Napkins, a U.S.-based company, launched its graphene-enhanced sanitary napkins. The sanitary napkins come in four variations which include very light panty liners, moderate flow sanitary napkins, heavy flow sanitary napkins, and super heavy flow sanitary napkins.
Additionally, in May 2023, Victoria’s Secret launched its intimate care collection, a new category for the brand. The Coconut Milk & Rose Intimate Care collection is comprised of an intimate wash, intimate wipes, intimate hair oil, and intimate cream to powder, inspired by nature and formulated for self-care.
Competitive Landscape
The major global players in the market include Procter & Gamble Co., Johnson and Johnson, Essity AB, Unicharm Corporation, Premier Care Industries, Ontex BV, Natracare LLC, Albaad Massuot Yitzhak Ltd., Drylock Technologies.