Probiotic Yogurt Market Size, Share, Industry, Forecast and outlook (2024-2031)

Global Probiotic Yogurt Market is Segmented By Source (Animal-Based, Plant-Based), By Flavor (Plain, Flavored), By Application (Foods, Cosmetics, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Sales, Others), and By Region (North America, Europe, South America, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Probiotic Yogurt Market Size

The Global Probiotic Yogurt Market reached USD 26.5 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 46.2 billion by 2030. The market is growing at a CAGR of 7.2% during the forecast period 2024-2031. The availability of probiotic yogurt through various distribution channels, including supermarkets, convenience stores, online platforms, and specialty stores, is contributing to market growth.

The Global Probiotic Yogurt Market has been experiencing significant growth in recent years, driven by several factors such as increasing consumer awareness about the health benefits of probiotics, growing demand for functional foods, and a shift towards healthier dietary choices. Consumers are increasingly seeking products that offer functional benefits and promote overall well-being. Increasing consumer awareness about the importance of gut health and the role of probiotics in maintaining a healthy digestive system is driving the demand for the probiotic yogurt market.

Probiotic Yogurt Market Scope

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Probiotic Yogurt Market Dynamics

Growing Awareness among Consumers About the Health Benefits Associated With Probiotics Drives the Market Growth

The growing awareness among consumers about the health benefits associated with probiotics is expected to drive significant growth in the global probiotic yogurt market. Consumers increasingly recognize probiotics' positive impact on gut health, digestion, and overall well-being. As a result, there is a rising demand for probiotic yogurt as a convenient and enjoyable way to incorporate these beneficial bacteria into daily diets. 

The probiotic yogurt market for probiotic yogurt is witnessing increased consumer education and information dissemination through various channels, including social media, health publications, and word-of-mouth recommendations. This awareness is fueling the adoption of probiotic yogurt as a functional food choice among health-conscious individuals. The manufacturers are also developing a wide new probiotic yogurt product to meet consumer demand. For instance, on March 27, 2023, Junlebao unveiled a new yogurt product that boasts an impressive combination of 10 different probiotic strains. This innovative offering demonstrates Junlebao's commitment to providing consumers with a wide array of beneficial probiotics in a single yogurt product. 

Increasing Prevalence of Digestive Disorders Creates an Opportunity for the Market Growth

Probiotic yogurt is gaining attention as a potential natural remedy for digestive disorders. Probiotics, the beneficial bacteria found in yogurt, have been shown to help restore the balance of gut bacteria and improve gastrointestinal function.  Healthcare professionals and medical experts are increasingly recommending probiotic yogurt as a complementary approach alongside conventional treatments for digestive disorders. This endorsement from healthcare providers is contributing to the market growth.

The growing prevalence of digestive disorders and the increasing acceptance of probiotic yogurt as a potential solution are expected to drive market growth globally. The manufacturers are also developing a healthy yogurt drink in the market. For instance, on December 10, 2020, Chobani introduced the World of Chobani Probiotics, a comprehensive range of products aimed at promoting gut health. This new portfolio includes probiotic yogurts and drinks, specially formulated pouches and shakes for kids, and non-dairy functional beverages infused with immunity-supporting probiotics.

Product Stability and Shelf Life of Probiotic Yogurt Hamper the Market Growth

Maintaining the stability and shelf life of probiotic yogurt can be a challenge for manufacturers. The live cultures in yogurt can gradually lose their potency over time, resulting in a decrease in the number of viable bacteria. This loss of viability can impact the desired health benefits that consumers seek from probiotic yogurt, which restraints market growth.

Probiotic Yogurt Market Segmentation Analysis

The global probiotic yogurt market is segmented based on source, flavor, applications, distribution channel, and region.

Increasing Use of Probiotic Industry in the Food Industry

The food segment holds the largest share of the global probiotic yogurt market. The food industry possesses strong marketing and advertising machinery, enabling it to effectively promote and position probiotic yogurt products. Food companies are investing in comprehensive marketing campaigns to educate consumers about the benefits of probiotics and highlight the specific advantages of their yogurt products. This targeted promotion is helping create awareness, generate interest, and drive market demand for probiotic yogurt.

The food segment’s dominance stems from its utilization of existing infrastructure and expertise in dairy and yogurt production. Established food companies possess well-established dairy processing is facilitating that can be readily adapted to include probiotic strains in yogurt production. For instance, on February 11, 2021, a group of Indian scientists discovered a cutting-edge probiotic bacterium called Lactobacillus Plantarum JBC5. Extracted from a dairy product, this next-generation probiotic shows remarkable potential in supporting healthy aging. Building on this discovery, the team has successfully formulated a yogurt product that incorporates this probiotic bacterium, allowing consumers to conveniently harness its numerous health benefits.

Probiotic Yogurt Market Geographical Share

Increasing Consumer Awareness and Demand for Organic and Pesticide-Free Products in North America

The North America region dominates the global probiotic yogurt market due to market dynamics, consumer preferences, and industry developments. North America's dominance is due to the high level of consumer awareness and demand for probiotic products in the region. There is a significant focus on health and wellness in North America, with consumers actively seeking out functional foods that is offering added benefits. Probiotic yogurt, known for its digestive health benefits and potential immune system support, is gaining popularity among health-conscious individuals. This strong consumer demand is fueling the growth of the probiotic yogurt market in North America.

The region has a well-established and mature food industry with a wide range of dairy and yogurt manufacturers. They are investing in research and development to develop innovative products, expand their product lines, and meet evolving consumer preferences. For instance, on June 22, 2022, Danone North America introduced a new and exciting addition to its product lineup: Activia+ Multi-Benefit Probiotic Yogurt Drinks. These delicious beverages are enriched with billions of live and active probiotics, which contribute to maintaining a healthy gut. 

Probiotic Yogurt Market Companies

The major global probiotic yogurt market players include Arla Foods, Inc., BioGaia AB, Chr. Hansen Holding A/S, Danone, Danisco A/S, General Mills Inc., i-Health Inc., Lallemand Inc., Lifeway Foods, Inc., and Mother Dairy Fruit & Vegetable Pvt. Ltd.

COVID-19 Impact on Probiotic Yogurt Market

The pandemic led to disruptions in the supply chain, including delays in ingredient procurement, reduced workforce availability, and transportation challenges. These disruptions hindered the smooth flow of production and distribution, affecting market growth. 

However, the pandemic prompted changes in consumer behavior, including shifts in purchasing patterns and preferences. With more people staying at home, there was an increased focus on home cooking and healthier eating. This led to a rise in home consumption of probiotic yogurt as individuals sought to maintain their health and boost their immune systems.

By Source 

• Animal-Based
• Plant-Based 

By Flavor 

• Plain
• Flavored 

By Application 

• Foods
• Cosmetics
• Others 

By Distribution Channel 

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Sales
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific
• Middle East and Africa

Key Developments

• In August 2021, Lactalis India, a subsidiary of the Lactalis Group based in France, made its entry into the Indian yogurt market by introducing the Lactel Turbo Yoghurt Drink. This convenient on-the-go drink comes in mango and strawberry flavors, offering a refreshing choice to consumers.
• In November 2020, Kerry completed the acquisition of Bio-K Plus International, a company renowned for its range of probiotic beverage and supplement applications, backed by clinical support. This strategic acquisition strengthens Kerry's portfolio and expands its offerings in the probiotic market segment, providing a wider array of products with proven health benefits.
• In May 2020, Probi AB entered into a collaborative research and development agreement with the Competence Center on Health Technologies (CCHT) to further advance their innovation in probiotic lactobacilli strains. This partnership focuses on developing novel products specifically designed to support the well-being of women, utilizing the beneficial properties of these probiotic strains.

Why Purchase the Report?

• To visualize the global probiotic yogurt market segmentation based on source, flavor, applications, distribution channel, and region, as well as understand key commercial assets and players.

• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous data points of probiotic yogurt market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global probiotic yogurt market report would provide approximately 69 tables, 67 figures, and 136 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies