Probiotic Drinks Market Size, Share, Industry, Forecast and outlook (2024-2031)

Probiotic Drinks Market is segmented By Type (Dairy-based, Plant-based), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Sales, Others), By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031

Probiotic Drinks Market Size

The Global Probiotic Drinks Market USD 12.3 billion in 2022 and is projected to witness lucrative growth by reaching up to USD 20.3 billion by 2031. The market is growing at a CAGR of 6.5% during the forecast period 2024-2031.

Probiotic drinks are beverages containing live beneficial bacteria or yeast strains known as probiotics. Probiotic ingredients are the specific probiotic strains of bacteria or yeasts that are used to provide beneficial microorganisms in probiotic products.

These ingredients are carefully selected based on their potential health benefits and compatibility with the intended product. Probiotic drinks are designed to improve the health of the gut microbiome, which is the collection of microorganisms living in our digestive tract. 

There has been a growing awareness among consumers regarding the benefits of probiotics for digestive health and overall well-being. This awareness has led to an increased demand for probiotic drinks which boosts the probiotics market growth. Some shelf-stable probiotics can maintain their viability and effectiveness at room temperature without the need for refrigeration which boosts its market growth.

Probiotic Drinks Market Summary

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Probiotic Drinks Market Trends

Increasing Demand for Functional Beverages is Driving the Growth of the Probiotic Drinks Market 

Consumers are looking for beverages that have more than just a thirst-quenching experience. The growing number of health-conscious people is growing day by day. For instance, Healthfulness is a significant influencing factor for 64% of consumers when making food and beverage purchases. Half (52%) "sometimes" choose healthy selections, compared to two in five (43%) who "always" do so. Probiotic drinks,  functional beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. It also helps build immunity and reduce the risk of infections. Thus, the demand for probiotic drinks has been rising with the growing health consciousness among consumers.

Lack of Awareness is Restraining the Market Growth of the Probiotic Drinks Market 

The lack of awareness about probiotics and their benefits can restrain the market growth of probiotic drinks. The science behind probiotics and their role in gut health can be complex and unfamiliar to many consumers. Technical terms such as "live cultures," "strains," and "CFUs" (colony-forming units) may be difficult for the average person to understand. The technical nature of the probiotics can make it challenging to effectively communicate the benefits of probiotics and their presence in probiotic drinks. When consumers are unaware of the benefits of probiotics, they are less likely to seek out and purchase probiotic drinks. The lack of demand for these products can hinder market growth.

Probiotic Drinks Market Segment Analysis

The global probiotic drinks market is segmented based on product type, flavor, distribution channel, and region.

Compatibility of Probiotics With Dairy Products

In 2022, the dairy-based probiotic drinks segment had the highest revenue share in the probiotic drinks market. Since probiotics are very compatible with dairy products, probiotic drinks have traditionally been associated with fermented dairy drinks or yogurt-based drinks. Traditional or regional dairy-based beverages are becoming increasingly popular around the world. For example, Kefir, a fermented milk beverage popular in Europe, is gaining popularity around the world. As reported by Food & Drink International in February 2020, Tesco plc, an international supermarket, has witnessed a demand growth of 400% for Kefir in the U.K. in the last 18 months. Hence, the compatibility of probiotics with dairy products is driving the market growth.

Source: DataM Intelligence Analysis (2023)

Global Probiotic Drinks Market Geographical Share

Growing Health and Wellness Awareness in Asia-Pacific Region.

In 2022, Asia - Pacific region had the highest share in the probiotics market growth. According to Statista, in India in 2021, 32% of adults between the ages of 30 and 44 reported experiencing problems with indigestion and acidity. Older individuals and seniors were observed to have increased levels of acidity and dyspepsia.  are beneficial bacteria that support a healthy digestive system and improve other benefits to overall health. Probiotics can shorten diarrhea's average duration by 25 hours. As consumers become more health-conscious, the demand for probiotic drinks has risen which boosts the market growth in that region.

Source: DataM Intelligence Analysis (2023)

Probiotic Drinks Market Companies

The major global players in the market include GCMMF (Amul), Bio-K Plus International, Fonterra Co-op Group Ltd, Groupe Danone SA, Grupo Lala, Harmless Harvest, Lifeway, PepsiCo Inc. (Kevita Inc.), Arla Foods amba, and Yakult.

COVID-19 Impact 

The demand for probiotic drinks has increased during the pandemic. The ongoing COVID-19 pandemic has changed consumers drinking and eating habits. People have become more conscious about the fruits and vegetables they have been consuming on a day-to-day basis. Almost every household kitchen has these immunity-boosting drinks at its disposal. Moreover, fruits rich in vitamin C and probiotic drink products like yogurt and kefir are all important in building immunity. Hence, the pandemic is expected to propel market growth.

Key Developments

• In November 2022, GoodBelly introduced 4 new probiotic product lines including GoodBelley Protein Shake, GoodBelly Juice Drink, GoodBelly Sparkling Drinks, and GoodBelly Ade.
• In August 2021, Yoi, a US start-up, introduced a line of plant-based probiotic drinks.
• In July 2021, PepsiCo launched an on-the-go fermented beverage designed to promote gut health.

Why Purchase the Report?

• To visualize the global probiotic drinks market segmentation based on product type, flavor, distribution channel, and region understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development. 
• Excel data sheet with numerous probiotic drinks market-level data points all for segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global Probiotic Drinks Market Report Would Provide Approximately 61 Tables, 58 Figures, And 102 Pages.

Target Audience 2024

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies