Protein Supplement Market Size
The Global Protein Supplements Market reached USD 6.5 billion in 2022 and is expected to reach USD 12.1 billion by 2030 and is expected to grow with a CAGR of 8.1% during the forecast period 2024-2031. These supplements provide a convenient and efficient way to increase protein intake, which is essential for muscle repair, recovery, and growth.
Whey protein, derived from milk, has long been a popular choice among athletes and fitness enthusiasts due to its high-quality amino acid profile and rapid absorption rate. Casein protein, another milk-based protein, is known for its slow-release properties, making it ideal for sustained muscle protein synthesis. Soy protein, derived from soybeans, offers a complete amino acid profile and is an excellent alternative for individuals with lactose intolerance or those following a plant-based diet. This diversity in protein sources is expected to drive the global protein supplements market revenue. Protein supplements are experiencing significant growth in the health and fitness industry.
Plant-based protein supplements, such as pea protein, rice protein, and hemp protein, are gaining traction among vegans and vegetarians due to their sustainability and health benefits. This growing demand for plant-based options further contributes to the expansion of the global protein supplements market size. Protein isolate and concentrate are refined forms of protein with varying levels of protein content and additional nutrients. With the increasing emphasis on fitness, muscle development, and overall health, the demand for protein supplements is expected to continue in the forecast period.
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| Metrics | Details |
| CAGR | 8.1% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2023-2030 |
| Data Availability | Value (US$) |
| Segments Covered | By Product Type, By Source, By Form, By Application, By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
Protein Supplements Market Dynamics
Market Diversity and Product Innovation are Driving the Demand for Protein Supplements
Protein has experienced remarkable growth in the global market, attracting consumers from various backgrounds and demographics. For instance, on November 24, 2021, the sales value of protein concentrates surpassed USD 634.31 million up from USD 601.43 million in 2020, according to the Office for National Statistics (UK). This surge in sales can be attributed to a range of factors. Athletes seeking a competitive edge, aging seniors focused on preserving muscle mass, and busy individuals relying on protein powders, bars, and shakes for meal replacement have all contributed to the increased demand.
Furthermore, the rise of specialty diets like paleo, ketogenic, and Whole30, which prioritize protein and fat over carbohydrates and sugar, has prompted more people to assess their protein intake and explore new sources. As a result, companies are introducing innovative protein supplements and functional nutrition products, including high-protein drinks like. For instance, on March 28, 2022, MusclePharm, a global provider of leading sports nutrition and lifestyle branded nutritional supplements, introduced a high whey protein drink line (Ready-To-Drink protein drink) with over 20g of protein in multiple sugar-free flavors.
The Growing Awareness Among Consumers Regarding Health And Nutrition.
The growing awareness among consumers regarding health and nutrition is set to drive innovation in the global protein supplements market. Various initiatives by non-governmental organizations, government agencies, and companies have played a significant role in enhancing consumer knowledge about the nutritional advantages of protein supplements, leading to increased market growth.
Additionally, in many countries, the consumption of high-quality protein powders and bars is seen as a status symbol. This trend, coupled with the inclusion of natural and organic products by nutritional supplement manufacturers, is further propelling the market.
For instance, on July 22, 2022, Dymatize Enterprises LLC, a US company known for its range of nutritional and bodybuilding supplements, launched the Dymatize Complete Plant Protein. This innovative product is a vegan plant-based protein powder that stands out from the rest. It is specifically formulated with a comprehensive amino acid profile and a performance protein blend derived from five plant sources, providing support for muscle development and aiding in post-workout recovery. This lactose-free powder can be effortlessly mixed in water or milk alternatives, offering a generous 25 grams of complete protein while containing just 160 calories.
Price Fluctuations Hindering the Market Growth.
Price fluctuations in protein supplements are likely to occur due to the volatility in raw material prices such as soybean and milk. Milk serves as a crucial raw material for producing whey and casein proteins, analogous to crude oil entering refineries and transforming into various products (e.g., whey concentrates, isolates, casein concentrates/isolates, cheese, yogurt, and milk powder) that are globally traded. The prices of milk are anticipated to experience booms or crashes influenced by political and economic factors. Additionally, the availability of milk follows seasonal patterns, with a higher supply during spring due to cow calving patterns.
Protein Supplements Market Segmentation Analysis
The global protein supplements market is segmented based on type, source, form, application, distribution channel and region.
In the Global Market of Protein Supplements, By Form, the Protein Powder Segment Holds the Largest Market Share
The protein powder segment is experiencing significant growth in the global protein supplements market. Protein powders are widely recognized and utilized by individuals seeking to enhance their protein intake for various purposes, including muscle building, recovery, and overall health. The convenience, versatility, and effectiveness of protein powders have contributed to their popularity among athletes, fitness enthusiasts, and individuals following different dietary regimens.
As a result, the protein powder segment is witnessing a surge in demand, with an increasing number of consumers incorporating protein powder supplements into their daily routines. This growth is expected to continue as awareness about the benefits of protein supplementation spreads and the market continues to offer a diverse range of protein powder options to cater to different preferences and dietary needs. For instance, on September 12, 2022, Tata Consumer launched plant protein powder. On the other hand, on November 7, 2022, Max Protein launched tastiest plant protein powder in India.
Protein Supplements Market Geographical Share
The North America Region Held the Largest Share in Protein Supplements Market.
The global protein supplements market is segmented into five parts of the world based on geography: North America, South America, Europe, Asia Pacific, the Middle East, and Africa. The North America protein supplements market held the largest market share of approximately 38.26% in 2022 in the protein supplements market analysis.
The market for protein supplements in the North America region is experiencing significant growth. The demand for protein supplements, driven by factors such as increasing health and fitness awareness among consumers, growing interest in sports nutrition, and rising adoption of active lifestyles, has contributed to the expansion of the market in North America. Additionally, advancements in product formulations, innovative marketing strategies, and a wide range of product offerings by manufacturers are further fueling the growth of the protein supplement industry in the region.
For instance, on August 22, 2021, Saputo, a Canadian company renowned for producing and distributing dairy products and whey protein powders, completed the acquisition of the Reedsburg facility owned by Wisconsin Specialty Protein LLC. Through this acquisition, Saputo aims to enhance and diversify its range of ingredients in the United States and international markets. With a strong consumer base and a focus on health and wellness, North America continues to be a key market for protein supplements.
Protein Supplements Companies and Competitive Landscape
The major global players in the market include Glanbia plc, Kerry Group Plc, Reliance Vitamin Company, Inc, Herbalife Nutrition, GNC Holdings, LLC, Nutiva Inc, The Simply Good Food Co, Iovate Health Sciences International Inc., MusclePharm Corporation and True Nutrition.
COVID-19 Impact Analysis on Market
Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis
Covid-19 Impact:
The global COVID-19 pandemic has had a significant impact on the protein supplement industry. With a heightened focus on health and wellness, there has been a sustained demand for nutritional supplements, including protein supplements, during this time. Consumers have become more conscious of maintaining a healthy immune system and overall well-being, leading to an increased interest in incorporating protein supplements into their diets. This shift in consumer behavior has driven the demand for these products.
However, the pandemic has also brought challenges to the industry. Supply chain disruptions and manufacturing limitations have resulted in product shortages and logistical complications. The closure of manufacturing facilities, transportation restrictions, and delays in international trade have all contributed to these challenges. Additionally, the economic uncertainties caused by the pandemic have influenced consumer spending patterns, with some individuals being more cautious about discretionary purchases, including non-essential products like protein supplements.
By Type
- Whey Protein
- Soy Protein
- Casein Protein
- Egg Protein
- Others
By Source
- Plant-Based
- Animal-Based
By Form
- Ready to Drink Liquid
- Protein Powder
- Protein Bar
By Application
- Human Nutrition Supplement
- Animal Nutrition Supplement
By Distribution Channel
- Supermarkets and Hypermarkets
- Drug Stores
- Online
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The U.K.
- France
- Italy
- Spain
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On March 11, 2023, Prorganiq launched the Best Whey Tasting Protein Supplement in India. This product has emerged as a preferred choice among consumers. It is specially formulated to enhance carbohydrate, healthy fat, and protein levels during training, thereby maximizing performance for athletes and gym enthusiasts.
- On May 17,2023, Iovate Health Sciences International Inc.'s brand, Six Star Pro Nutrition, has joined forces with the Kellogg Co. to introduce a line of 100% whey protein powders in cereal-inspired flavors. These collaborative protein powders will be available in two delicious options: Frosted Flakes and Froot Loops.
- On July 23, 2022, Post Holdings Inc.'s Dymatize brand launched its latest addition to the market, the Complete Plant Protein, a plant-based protein supplement. This innovative product is formulated using vegan ingredients, specifically soy protein, offering a generous 25g of protein per pack.
Why Purchase the Report?
- To visualize the global protein supplements market segmentation based on type, source, form, application, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities in the market by analyzing trends and co-development.
- Excel data sheet with numerous data points of protein supplements market-level with all segments.
- The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
- Product mapping is available as Excel consists of key products of all the major market players.
