Global Pregnancy Testing Market is segmented By Product Type (Pregnancy test kits (Strips/dipsticks and cards, Digital devices, Midstream kits, Cassettes), Fertility test kits (Line indicator kits, Digital devices)), By Test Type (hCG Blood, hCG Urine, FSH Urine, LH Urine), By Distribution channel (Online Sales, Gynecology/ Fertility Clinics, Pharmacies/Drugstores, Hypermarkets, and Supermarkets), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2024-2031.
Market Overview
Global Pregnancy Testing Market is expected to reach at a high CAGR during the forecast period 2024-2031.
Pregnancy tests look for a special hormone called human chorionic gonadotropin (HCG) which is developed in a person’s body during pregnancy. Pregnancy tests work by detecting human chorionic gonadotropin (HCG). The level of HCG in the blood doubles every 2 to 3 days during the first days of pregnancy, which indicates that the pregnancy is progressing. Thus, the presence of HCG above a certain level indicates pregnancy.
There are two main types of pregnancy tests, urine tests and blood tests. Blood tests are rarely done because they’re expensive and tend to have the same result as a urine test. Blood test not only detects whether the pregnancy hormone is in the body, but can also determine how much of the hormone is present.
Market Scope
| Metrics | Details |
| CAGR | High |
| Market Size | 2021-2030 |
| Market Estimation Forecast Period | 2024-2031 |
| Revenue Units | Value (US$ Mn) |
| Segments Covered | Product Type, Test Type, Distribution Channel, and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America, and Middle East & Africa |
| Largest Region | Asia-Pacific |
| Fastest Growing Region | North America |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Product Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis, and Other key Insights. |
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Market Dynamics
Technological advancements in pregnancy testing kits
The increase in technological advancements and the introduction of new products is expected to raise the market growth. The increase in the demand for self-pregnancy testing is expected to increase the market growth.
For instance, on August 9, 2022, Australian start-up Hoopsy created a recyclable pregnancy test that is 99 percent made out of paper, aiming to stop millions of single-use plastic versions ending up in landfill each year.
On February 7, 2023, Abingdon Health plc, manufacturer and distributor of high-quality and effective rapid tests, signed a new distribution agreement with Salignostics for the launch of Salistick the first saliva-based pregnancy test in the UK and Ireland. Thus, an increase in a variety of product launches is expected to drive the market growth.
False positive results
Lack of awareness, and inaccurate results are hampering the market. Most of the test kits claim that they are 99% accurate. However, there is a possibility of false results, as the accuracy mainly depends on factors like the brand and improper usage.
Market Segment Analysis
The global pregnancy testing market is segmented based on product type, test type, distribution channel, and region.
Pregnancy test kits segment accounted for 39.5% of the market share
The pregnancy test kit detects the pregnancy hormone, human chorionic gonadotrophin (hCG), in the urine or serum. The test can be taken on the first day of the missing period. Continuous technological advancement in pregnancy test kits is a major factor expected to drive the market's growth. The demand for pregnancy test kits is increasing substantially owing to increasing incidences of unplanned pregnancies globally, driving the global pregnancy testing market.
For instance, on June 10, 2022, Mylab Discovery Solutions launched PregaScreen, an at-home pregnancy test kit that allows women to detect their pregnancy status themselves. With the launch of this test kit, the company marks its foray into the female healthcare segment.
Additionally, on April 14, 2022, Mankind Pharma’s pregnancy test kit brand launched a new and advanced pregnancy detection test kit for the Indian market. With this launch, it strived to continually provide advanced testing solutions for confirming the pregnancy. Thus, an increase in the number of product launches is expected to raise the segment growth.
Market Geographical Share
North America is expected to hold a significant position in the global pregnancy testing market share
North American region accounted for the largest market share in 2021. The increased awareness among women leads to the increased demand for self-detecting pregnancy kits, growing fertility disorders, increased unplanned pregnancy rates, increased new product launches, and favorable government initiatives related to family planning.
For instance, according to the latest report in 2023 by the New York Times, the United States has long had one of the highest rates of unintended pregnancy in the world. It is estimated that 46 percent of pregnancies are now unintended.
Additionally, on July 14, 2023, 2San partnered with Proov to distribute their proprietary easy-to-use interpret, at-home fertility tests in select Hy-Vee stores across 8 states in the Midwest. Thus, the above factors are driving the market growth in the region.
COVID-19 Impact Analysis
The COVID-19 has impacted the ventricular assist devices market positively. During this period there was a rapid increase in the sales of pregnancy kits and fertility kits. The increase in at-home test kit usage has increased the market growth. Thus, there in a rise in the pregnancy testing market growth during this period.
Market Companies
The leading companies with a significant market share include Abbott Laboratories, BioMérieux SA, EKF Diagnostics Holdings plc, Atlas Medical, Quidel Corporation, BIOSYNEX SA, NG BIOTECH SAS, Axis Medicare, Cardinal Health Inc., and Thermo Fisher Scientific Inc.
Key Developments
- In June 2022, PregaScreen, introduced an at-home pregnancy test kit that enables women to determine their pregnancy status, was introduced by Mylab Discovery Solutions.
- On March 12, 2021, Lia, has introduced a flushable, biodegradable pregnancy test.
Why Purchase the Report?
- To visualize the global pregnancy testing market segmentation based on product type, test type, distribution channel and region as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of pregnancy testing market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global pregnancy testing market report would provide approximately 62 tables, 59 figures, and 185 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
