Plant-based Chicken Market Size, Share, Industry Trends, Outlook, Growth and Forecast 2023 - 2030

Global Plant-based Chicken Market is Segmented By Source (Flaxseed-Based Protein, Lentil-Based Protein, Fava-Based Protein, Pea-Based Protein, Canola-Based Protein, Soy-Based Protein, Chia-Based Protein, Others), By Product Type (Shreds, Deli Slices, Cutlets, Hot Dogs, Nuggets, Sausages, Burger Patties, Others), By Distribution Channel (Retail Stores, Supermarkets, Convenience Stores, Specialty Stores, Online Retail), and By Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Share, Size, Outlook, and Opportunity Analysis, 2023 - 2030

Plant-based Chicken Market Size

Global Plant-Based Chicken Market reached USD 4.5 billion in 2022 and is expected to reach USD 8.3 billion by 2030 growing with a CAGR of 8.1% during the forecast period 2023-2030. The increasing vegan population and rising demand for meat-free chicken are driving the global plant-based chicken market growth. 

There is an increasing change in consumer preference for food. The health concerns related to animal-based food products and growing awareness about animal welfare are pushing people towards the plant-based diet. With the increasing health and ethical concerns, veganism is immensely growing, giving rise to the plant-based chicken market. People are choosing plant-based proteins from sources of meat analogs such as pea-protein and soy-based chicken.

The plant-based chicken had lower levels of cholesterol, calories, and fats. The increasing consumer awareness about the nutritional benefits of plant-based chicken is driving market growth. The trend of sustainable packaging and the implementation of eco-friendly packaging in the plant-based chicken to improve the product shelf life boosts the market expansion. 

Plant-based Chicken Market Scope

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Plant-based Chicken Market Dynamics 

Increasing Vegan Population Drives the Plant-Based Chicken Market Growth.

The increasing consumer knowledge about the health concerns of the animal-based meat and meat products is driving them towards the chicken substitutes. Furthermore, the increased concerns about animal cruelty and environmental concerns are encouraging people to let go of the animal-based diet. All these factors are increasing the worldwide vegan population, thereby, increasing the plant-based chicken market size. 

Veganism has become a trend worldwide. With the increasing campaigns and tremendous support from celebrities and social media influencers, the veganism trend is spreading worldwide and is being accepted by the people of all regions. The World Animal Foundation estimates that there are approximately 88 million vegans in the world. The increasing veganism is driving the growth of the global plant-based chicken market.

Increasing Product Launches Drive the Plant-Based Chicken Market Growth

The increased availability and emerging new products are driving the market for global plant-based chicken. Several research and developments are still taking place in order to improve the product’s taste and texture. Also, the availability of plant-based chicken in most of the both online and offline retailer’s stores and the growing developments in the distribution channels is driving the market growth.

The increased consumer adoption of meat alternative products has led the key market players to introduce new and innovative products into the market. For instance, in January 2023, TiNDLE, a Singaporean food tech company, collaborated with EDEKA Group, the largest retailer, to launch a line of new plant-based chicken products in Germany.

The High Prices of Plant-Based Chicken Restrain the Market Growth.

The high cost is considered one of the major retrains for the plant-based chicken market. The plant-based chicken is costlier than the animal-based chicken. The high prices of this product reduce the market growth, mostly in developing countries, because of the price sensitivity. The taste and texture of the vegan chicken don’t match up with the regular chicken, hindering the market growth.

The plant-based chicken can contain higher amounts of sodium as compared to animal-based products. For instance, sometimes, the sodium cases, it has sodium up to 6 times greater. The high consumption of sodium can have a negative effect on health. Sodium overconsumption can lead to an increased risk of high blood, thereby, having a negative effect on heart health. In addition, some plant-based chicken has added sugars, chemical additives, and artificial colorings. 

Plant-based Chicken Market Segment Analysis 

The global plant-based chicken market is segmented based on source, product type, distribution channel, and region.

In the Plant-Based Chicken Market, the Burger Patty Segment Holds the Largest Market Share. 

The global plant-based chicken market has been segmented by product type into shreds, deli slices, cutlets, hot dogs, nuggets, sausages, burger patties, and others. The burger patties segment held the largest plant-based chicken market share of 28.8% in 2022 in the plant-based chicken market analysis report. The rising demand for the burger patty segment due to its taste is driving the segment’s growth.

The increasing popularity of the burger patties among consumers in American and European countries is raising the target segment’s growth. Fast foods such as burger patties are always consumers’ favorites. The vegan burger patty is growing in immense popularity as a healthy alternative to the animal-based one. In addition, with the online and offline purchase availability of these products, the demand for burger patty is further increasing.

Global Plant-based Chicken Market Geographical Share

North America Held the Largest Share of the Global Plant-Based Chicken Market.

The global plant-based chicken market is segmented into five parts based on geography: North America, South America, Europe, Asia-Pacific, the Middle East, and Africa. The North American plant-based chicken market held the largest market share of 38.6% in 2022 in the plant-based chicken market analysis. The increasing vegan trend in this region is driving the largest share of the region’s plant-based chicken market. 

The rising health consciousness among people increased the vegan population in this region, leading to the increased demand for plant-based chicken. According to Animal Health Foundation, about 6 % of US population is vegan. The increasing vegan standards, rising urbanization, increased disposable income, and growing health concerns about animal-based products are driving this region’s plant-based chicken market.

Plant-based Chicken Market Companies

The major global players in the market include Ingredion Inc., Atlantic Natural Foods LLC, Beyond Meat Inc., Impossible Foods, Inc., CHS INC, Puris Proteins LLC, Tyson Foods Inc, Gardein, Puris Proteins, and Kellogg Company.

COVID-19 Impact

Global Recession/Ukraine-Russia War/COVID-19, and Artificial Intelligence Impact Analysis:

The COVID-19 pandemic majorly affected the plant-based chicken market and its supply chain across the world. The government lockdown regulations have decreased the demand from the food service sectors and increased the prices of products. The disruption in the import and export of the raw materials, and less availability of workers made it a difficult market. On the other hand, the increased shift in consumers for plant-based diets is accelerated by the pandemic.

The COVID-19 pandemic issue has had an impact on the food support and services industries as well. The COVID-19 pandemic is upending life, and the food support and services sector is seeing increased trends like plant-based chicken. The food businesses are launching innovative programs, including plant-based chicken, that are straightforward to utilize.

Key Developments

• In July 2023, Beyond Meat, a leader in plant-based meat, announced the expansion of its range in Germany. They announced the introduction of two plant-based chicken-style products, including nuggets and tenders.
• In January 2023, TiNDLE, a Singaporean food tech company, collaborated with EDEKA Group, the largest retailer, to launch a line of new plant-based chicken products in Germany.
• In October 2022, Daring Foods, a Californian leading plant-based chicken brand, announced its arrival in the cafe lifestyle brand, as the company's first plant-based chicken offering.

Why Purchase the Report?

• To visualize the global plant-based chicken market segmentation based on source, product type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development. 
• Excel data sheet with numerous data points of plant-based chicken market-level with all segments.
• The PDF report includes a comprehensive market analysis after exhaustive qualitative interviews and an in-depth market study.
• Product mapping is available as Excel consists of key products of all the major market players.

The Global Plant-Based Chicken Market report would provide approximately 61 tables, 65 figures, and 165 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies