Packaging Printing Market Overview
The Global Packaging Printing Market reached USD 367.1 billion in 2022 and is expected to reach USD 507.0 billion by 2031, growing with a CAGR of 4.3% during the forecast period 2024-2031. The global packaging printing market has experienced significant growth and transformation in recent years. Package printing is crucial in branding, product identification, and consumer engagement.
It encompasses a wide range of printing techniques, including flexography, lithography, gravure, digital printing, and screen printing, to create attractive and informative packaging for various industries. The global packaging printing market has witnessed steady expansion, driven by rising consumer demand, product innovation, and evolving market dynamics.
Packaging printing is moving toward personalization with the increasing demand for unique and customized experiences. Brands are leveraging digital printing technology to create personalized packaging, enabling targeted marketing, enhanced customer engagement, and brand loyalty.
Asia-Pacific is among the growing regions in the global packaging printing market covering more than 1/4th of the market share due to its large population and growing e-commerce. Further, flexography packaging printing segment dominates the global packaging printing market with almost 1/4th of the market share.
Market Scope
| Metrics | Details |
| CAGR | 4.3% |
| Size Available for Years | 2021-2030 |
| Forecast Period | 2023-2030 |
| Data Availability | Value (US$) |
| Segments Covered | Printing Technology, Material, Ink, Application and Region |
| Regions Covered | North America, Europe, Asia-Pacific, South America and Middle East & Africa |
| Fastest Growing Region | Asia-Pacific |
| Largest Region | Asia-Pacific |
| Report Insights Covered | Competitive Landscape Analysis, Company Profile Analysis, Market Size, Share, Growth, Demand, Recent Developments, Mergers and Acquisitions, New Equipment Printing Technology Launches, Growth Strategies, Revenue Analysis, Porter’s Analysis, Pricing Analysis, Regulatory Analysis, Supply-Chain Analysis and Other key Insights. |
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Market Dynamics
Increasing E-commerce Activities and Growing Consumer Awareness
The global packaging printing market has witnessed significant growth in recent years, driven by various factors that have reshaped the industry landscape. The rapid expansion of e-commerce has had a profound impact on the packaging printing market.
With the rising popularity of online shopping, there has been a surge in demand for efficient and attractive packaging solutions. According to data from the United Nations Conference on Trade and Development (UNCTAD), global e-commerce sales reached a staggering $3.9 trillion in 2020, marking a substantial increase compared to previous years.
Similarly, consumers are becoming increasingly conscious of the environmental impact of packaging materials. The respective awareness has led to a shift towards sustainable packaging solutions, such as biodegradable and recyclable materials.
Governments around the world are also implementing regulations to encourage eco-friendly packaging practices. For instance, the European Union's Single-Use Plastics Directive aims to ban or reduce the use of certain single-use plastic products, boosting the demand for eco-friendly packaging printing solutions.
Technological Advancements and Branding and Marketing Strategies
Advancements in printing technologies have revolutionized the packaging printing industry, enabling faster production times, enhanced print quality, and greater customization options. Digital printing techniques, such as inkjet and laser printing, have gained prominence due to their flexibility and cost-effectiveness.
According to the International Data Corporation (IDC), the digital packaging and label printing market is projected to grow at a CAGR of 11.9% from 2020 to 2025. The Canadian government invested USD 8 million in 2021 to support research and development in advanced printing technologies. The respective funding aimed to enhance the competitiveness of the Canadian packaging printing industry and promote innovation
Similarly, packaging printing plays a crucial role in the branding and marketing efforts of businesses. Well-designed and visually appealing packaging helps companies differentiate their products and attract consumers' attention. With the increasing competition in various industries, businesses are focusing on innovative packaging designs that effectively communicate their brand values. The respective trend has resulted in a higher demand for packaging printing services.
Volatility in Raw Material Prices
The Global Packaging Printing Market faces significant restraints stemming from environmental regulations, rising raw material costs, and technological advancements. A significant restraint in the packaging printing market is the escalating costs of raw materials. The prices of printing inks, substrates, and other essential materials have experienced upward trends in recent years, affecting profit margins for package printers. Factors such as volatile crude oil prices, supply chain disruptions, and trade disputes contribute to the instability in raw material costs.
The International Energy Agency reported a 48% increase in crude oil prices between January 2020 and December 2022, highlighting the impact on the costs of printing ink derived from petroleum-based sources.
As the price of raw material increase, the manufacturers have to increase the price of end products to gain profit. Since this price increase would decrease the demand and adoption of package pringint, escalating raw material costs, driven by factors such as volatile oil prices, add financial pressures to package printers.
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Market Segment Analysis
The Global Packaging Printing Market is segmented based on printing technology, material, ink, application and region.
Versatility and Cost-Effectiveness of Flexography
Flexography, a versatile and cost-effective printing technique, has emerged as a dominant force in the Global Packaging Printing Market. Over the past decade, it has experienced remarkable growth, revolutionizing the industry with its ability to produce high-quality and sustainable packaging solutions.
Flexography offers several advantages that have propelled its growth in the packaging printing market. With its ability to print on various substrates such as paper, plastic, and foil, flexography caters to the diverse packaging needs of different industries.
Moreover, its high-speed capabilities enable efficient mass production, making it a preferred choice for large-scale packaging operations. Additionally, advancements in flexographic technology have enhanced its print quality, enabling intricate designs and vibrant colors.
According to the latest reports from government sources, the global packaging printing market has witnessed a substantial increase in the adoption of flexography since 2020. In 2021, flexography accounted for approximately 45% of the total packaging printing market share, and this number is projected to grow further in the coming years.
Global Packaging Printing Market Geographical Penetration
Robust Manufacturing Capabilities, Technological Advancements, and Expanding Consumer Base in Asia-Pacific
The Asia-Pacific region has witnessed significant global packaging printing market growth in recent years. With its robust manufacturing capabilities, technological advancements, and expanding consumer base, the region has emerged as a key player in the packaging industry.
Asia-Pacific's status as a manufacturing powerhouse has propelled its dominance in the packaging printing market. According to the Asian Development Bank, Asia-Pacific accounted for approximately 45% of global manufacturing output in 2020.
The region's extensive manufacturing facility network and cost-effective production capabilities have attracted numerous multinational corporations. Governments in the Asia-Pacific region have been actively investing in research and development, driving technological advancements in packaging printing. China, for instance, launched the "Made in China 2025" initiative, which focuses on developing high-end manufacturing industries, including printing technologies. The initiative aims to enhance the region's competitiveness in advanced packaging solutions.
Packaging Printing Market Companies
The major global players include DuPont., AB Print Group Limited, ARONA PRINT, Toppan Printing Co, Ltd., Mondi plc, HP Inc., Crown Holdings, Inc.,Quantum Print and Packaging Ltd, Paramount Packaging Ltd. and Canon, Inc.
COVID-19 Impact on Packaging Printing Market
COVID Impact
The COVID-19 pandemic has had far-reaching consequences across various industries, and the global packaging printing market is no exception. As the world grappled with lockdowns, supply chain disruptions, and changing consumer behaviors, the packaging printing industry faced significant challenges.
The pandemic-induced restrictions and lockdown measures caused widespread disruptions in global supply chains. Manufacturing plants, printing facilities, and distribution centers faced temporary closures, reduced capacities, and logistical challenges. According to government data, production and distribution in the packaging printing sector experienced a significant decline of 30% in 2020.
Further, the COVID-19 outbreak led to dramatic shifts in consumer behavior, impacting the demand for packaging printing products. With increased emphasis on health and safety, there was a surge in the demand for packaging materials for food, pharmaceuticals, and hygiene products. Statistics indicate a 25% increase in demand for packaging materials related to essential goods during the initial phase of the pandemic. Moreover, The pandemic accelerated the digital transformation in the packaging printing industry. As businesses adapted to remote working models and virtual interactions, the demand for digitally printed packages and labels grew.
Russia- Ukraine War Impact
The ongoing conflict between Russia and Ukraine has significantly impacted various sectors, including the global packaging printing market. The Russia-Ukraine war has disrupted supply chains in the packaging printing market. Ukraine, a major player in the global printing industry, has witnessed a decline in its packaging exports due to logistical challenges caused by the conflict. As a result, the availability of printing materials and equipment has been negatively affected, leading to delays in production and increased costs for manufacturers globally.
According to the Ukrainian Ministry of Economic Development and Trade, packaging printing exports from Ukraine declined by 15% in 2022 compared to the previous year. The respective data highlights the impact of the conflict on the global supply of packaging materials. Moreover, the war has prompted many packaging printing manufacturers to reconsider their production locations.
With the instability in Ukraine, some businesses have shifted their operations to other countries to ensure continuity and mitigate risks. The aforementioned relocation has caused disruptions in the established supply chains, leading to increased lead times and uncertainties in the market.
By Printing Technology
- Flexography
- Gravure
- Digital
- Others
By Material
- Primer
- Basecoat
- E-coat
- Clearcoat
By Ink
- Solvent-based Ink
- UV-curable Ink
- Aqueous Ink
By Application
- Food & Beverage
- Cosmetics
- Pharmaceutical
- Others
By Region
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- The UK
- France
- Italy
- Russia
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- Agarwal Enterprises, an Indian Packaging Printing firm, unveiled Rewynd, an innovative packaging eCommerce studio, on March 13, 2023. Rewynd provides a comprehensive and user-friendly platform for low Minimum Order Quantity (MOQ) customized packaging solutions. The studio offers a wide array of printing options, including labels, stickers, corrugated boxes, mono cartons, rigid boxes, and various other products that are crucial for startup businesses. With Rewynd, startups can easily access and order personalized packaging materials tailored to their specific needs.
- Swiss systems and solutions provider for aseptic carton packaging, SIG, is set to launch SIG Digital Printing for aseptic carton packs manufactured in Europe on April 23, 2023. The aforementioned printing solution enables full-color digital printing, eliminating the requirement for cylinders or printing forms and provides exceptional flexibility and agility to cater to customers’ unique demands, ensuring their specific printing requirements can be met efficiently. With SIG Digital Printing, aseptic carton pack manufacturers can enhance their capabilities and deliver customized, high-quality printed packaging solutions.
- In collaboration with HP, TechNova, a leading Indian provider of solutions for the print and packaging industry, unveiled its advanced TOUCH Center in Turbhe, Navi Mumbai, on January 9, 2023. The TOUCH Center represents a state-of-the-art facility aimed at delivering cutting-edge technology and innovative solutions to customers.
With this partnership, TechNova aims to leverage HP's expertise and resources further to enhance its offerings in the print and packaging sector. The inauguration of the TOUCH Center signifies TechNova's commitment to staying at the forefront of industry advancements and catering to the evolving needs of its clientele.
Why Purchase the Report?
- To visualize the Global Packaging Printing Market segmentation based on printing technology, material, ink, application and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of packaging printing market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The Global Packaging Printing Market Report Would Provide Approximately 69 Tables, 70 Figures And 189 Pages.
Target Audience 2023
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies
